Sparkpr Launches Strategic Growth Initiative with Six Senior Hires, New Service Offerings and Office Expansion

   Sparkpr Launches Strategic Growth Initiative with Six Senior Hires, New
                    Service Offerings and Office Expansion

Promotions and new hires broaden Spark's expertise in technology, digital
ad/marketing, broadcast and financial services plus expansion into health and

PR Newswire

SAN FRANCISCO, March 27, 2014

SAN FRANCISCO, March 27, 2014 /PRNewswire/ --Sparkpr, one of the largest
independent media relations and digital services agencies in the world, today
announced the appointment of six prominent executives within its New York and
San Francisco offices who are leading new practice areas and further
diversifying Sparkpr's service offerings. In addition, Sparkpr's New York team
has relocated to a larger office to accommodate the rapid growth.

Promotions and new hires broaden Spark's expertise in technology, digital
ad/marketing, broadcast and financial services plus expansion into health and

Sparkpr has hired and promoted the following executives to take the helm of
new practice or service areas in the New York office:

  oJay Kolbe, Managing Director, Digital Ad/Marketing: Kolbe has recently
    been promoted to Managing Director to lead Sparkpr's rapidly growing
    Digital Ad/Marketing practice group, which clients include Casale Media,
    IZEA, Kontera, OneSpot and ReactX and WebSpectator. He brings 15 years
    experience in the sector and previously founded Weber Shandwick's Ad
    Marketing division where he worked with companies like Adap.TV, Gannett
    Digital Media Network, StumbleUpon and Verisign and Tribal Fusion.
  oGregory Papajohn, Managing Director, Financial Tech & Social Innovation:
    Papajohn leads this newly established practice group, where he is
    responsible for engaging audiences and creating opportunities for
    businesses at the intersection of finance, technology and societal change.
    He joins Sparkpr from GolinHarris, where he led the New York office's
    Corporate Practice and Social Impact group. His clients included
    AccuWeather, Digicel, Discover Student Loans, JetBlue, and Santander Bank
    among others. Prior to GolinHarris, he was a senior vice president with
    Emanate and co-directed the Bank of America relationship. Earlier in his
    career, he held in-house roles as director of communications for The
    American Express Company and Mastercard Worldwide.
  oLinda Chung, Director, Broadcast Relations: Chung joins Sparkpr as its
    director of cross-agency broadcast relations. She is responsible for
    driving executive visibility programs and supporting strategic media
    relations across Sparkpr's base of clients. Before joining Spark, Chung
    served for three years as the segment producer for CNBC's "Closing Bell
    with Maria Bartiromo". She has over 13 years of journalism experience and
    was previously a producer at Fox Business and Bloomberg.

In San Francisco, new practice areas have recently launched with the hiring of
the following executives:

  oTim Donovan, Managing Director, Enterprise Tech: Donovan brings over 25
    years of successful corporate communications and brand strategy
    experience, having led B2B and B2C technology teams at award-winning PR
    agencies within Silicon Valley. At Sparkpr his current account
    responsibilities include Blackboard, Collibra, Giant Pixel, Gigas, Mimosa
    Networks and Underwriters Laboratories. Previously, Tim launched dozens of
    technology products both domestically and internationally for
    industry-leading companies including Agfa, Ascend Communications, Digital
    Equipment Corporation, Indigo, Iomega, and UTStarcom, Wang Laboratories,
    and Zhone Technologies.
  oYvette Lorenz-Machlan, Managing Director, Consumer Tech: Machlan joins
    Sparkpr with 18 years experience in PR, working with emerging start-ups as
    well as large public companies. She works with a broad range of tech and
    consumer companies including Blackboard Fujitsu, Rdio, SocialRadar and
    more. Most recently she was senior vice president of the consumer practice
    at H30 Communications, sister agency of Atomic PR, where she worked with
    companies such as Automatic, Bertazzoni, and Moonbot Studios.
  oRemi Adams, Managing Director, Health & Wellness: Adams leads this new
    practice group providing strategic counsel to companies that cover an
    expansive range of health, medical and fitness-related products, services
    and technologies. She currently works with companies that include
    Centrillion Biosciences, EC Forum, Kinsa and Domus Development. In
    addition to her private practice she previously held roles at Jawbone
    where she was the Director of Corporate Communications and as Director of
    Communications at Homestead Technologies.

"Since our inception in 1999, Sparkpr has been widely recognized as an
exceptional technology PR agency with deep roots in Silicon Valley," commented
Alan Soucy, chief executive officer of Sparkpr. "With the addition of six
highly experienced executives supplementing a remarkable team of public
relations professionals Spark's employees from coast to coast, we are well
positioned to expand our offerings and value to clients."

Sparkpr's strategic hires and expanded offerings will further the company's
continuous success. The independent agency has seen steady growth year over
year for the last 14 years and aims to continue this success into 2014.

About Sparkpr
Sparkpr, founded in 1999, is one of the largest independent technology media
relations and digital service agencies in the world. Named Technology Agency
of the Year in 2012 by Holmes Report, Sparkpr has represented hundreds of
companies from stealth start-ups to Fortune 500 global public companies. The
agency has been ranked as one of the nation's Top 50 public relations agencies
by PRWeek and O'Dywers, one of the fastest growing privately held companies
for three years in a row by Inc. Magazine, and as one of the Bay Area's "Best
Places to Work" by The San Francisco Business Times (2010, 2011 and 2012). For
more information, visit

Notes To Editors

Full bio and headshots can be accessed here

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SOURCE Sparkpr

Contact: To arrange interviews with Sparkpr's new hires or Sparkpr CEO Alan
Soucy please contact: Sparkpr San Francisco, Joe Groves,,
(415) 712 9316; or Sparkpr New York, Kara Pinato,, (443) 253
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