General Shale Brings Home Three Addy Awards for Marketing Material

      General Shale Brings Home Three Addy Awards for Marketing Material

PR Newswire

JOHNSON CITY, Tenn., March 27, 2014

JOHNSON CITY, Tenn., March 27, 2014 /PRNewswire/ --General Shale, one of
North America's leading brick manufacturers, was honored with three ADDYS at
the Northeast Tennessee Chapter of the American Advertising Federation Awards.

General Shale displays its award winning marketing materials, alongside the
unique Addy Awards presented at the 2014 Southern Fried American Advertising
Federation Awards.

Conducted annually by the American Advertising Federation (AAF), the regional
awards are the first of a three-tier, national competition. Winners of Gold
Addys locally are forwarded to the district competition, and winners there
compete nationally for recognition.

General Shale, the North American subsidiary of Wienerberger AG, won a gold
Addy for a mobile phone app for smartphones and tablets. The award-winning app
is the first of its kind to assist construction professionals and architects
with designing buildings, selecting products, calculating costs and purchasing
materials for their projects. The app allows users to browse General Shale's
extensive line of product colors and sizes in brick, thin brick, pavers and
do-it-yourself outdoor living kits, and then email favorite selections or
final cost calculations without leaving the app.

The company also won two silver Addys. One silver Addy was for General Shale's
Outdoor Living Brochure, highlighting the many new products in the Outdoor
Living Product line that includes firepits, mailboxes, outdoor kitchens and
pavers. A silver Addy was also presented for the company's third edition of
Great North American Homes Magazine. The coffeetable-style book is full of
design ideas, photos of beautiful architecture and interviews with homeowners
who have chosen to use General Shale products.

"We are excited and honored to be recognized for these marketing materials,"
says Dawn Henning, Director of Marketing and Retail Sales. "Our focus is to
provide our customers with communications tuned to the way they like to use
the information. From a printed magazine to a mobile app, General Shale wants
to be the best at utilizing appropriate technology for the user."

General Shale worked with Johnson City's Creative Energy, a full-service
advertising and marketing agency, on the award-winning entries.

This year's theme for the advertising awards program was "Deep Fried ADDYS."
The awards banquet was held at the Johnson City Country Club on Feb. 22, 2014.
The awards were engraved cast iron skillets.

General Shale is North America's largest brick, stone and concrete block
manufacturer, supplying a wide variety of masonry materials for residential,
commercial and specialty architectural projects. These materials include
brick, thin veneers, stone, outdoor living kits, concrete block and various
building materials.The company offers an endless array of sizes, colors and
textures to complete any building project. With a life cycle of more than 100
years, the sustainability of brick is the company's commitment to responsible

Throughout the U.S. and Canada, General Shale operates manufacturing
facilities in nine states and provinces, in addition to a network of 31
distribution centers across the country.General Shale was founded in 1928 and
is headquartered in Johnson City, Tenn. For more information, visit

Photo -

SOURCE General Shale

Contact: Dawn Henning, 800-414-4661,
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