Infomedia's Auto PartsBridge making a big difference for KIA Canada dealerships

Infomedia's Auto PartsBridge making a big difference for KIA Canada

Excellent results show dealerships selling more genuine parts when using the
Auto PartsBridge program.

SYDNEY, Australia, March 27, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Global
automotive industry solution developer, Infomedia Ltd (ASX:IFM) announced that
it has launched its innovative Microcat® Auto PartsBridge® (APB) solution to
KIA Canada dealerships and their associated body shop customers. The
introduction of APB supports KIA's certified wholesale parts program which is
designed to make KIA dealerships more competitive against aftermarket parts
suppliers. With the launch now taking place across Canada, excellent results
from early adopters are encouraging, showing dealerships selling more genuine
parts when using the APB program.

Auto PartsBridge is the most comprehensive online parts ordering system
available today, connecting genuine parts departments with their body shop
customers. Powered by Infomedia's industry-leading Microcat® Electronic Parts
Catalogue (EPC), APB is an innovative B2B solution that combines a deep
understanding of parts selling processes with best-in-class IT expertise and
systems integration. APB is successfully helping KIA dealerships and their
body shop customers drive business efficiency and improve profit margins by
increasing genuine parts sales. Body shop operators can also submit lists of
aftermarket parts that would normally come from non-OEM sources. By using
APB's sophisticated pricing system, dealers can calculate competitive offers
to gain OEM parts business and convert non-OEM intentions to OEM parts sales.

Infomedia CEO Andrew Pattinson said APB has been developed to respond to the
evolving operational and competitive challenges faced by franchised
dealerships. "We have leveraged our industry knowledge to convert complex
multi-step ordering processes into fast, single click transactions," Mr
Pattinson said. "APB increases genuine parts sales, improves productivity and
reduces cycle times for body shop customers."

"In addition to benefits for dealerships and body shops, there is also a
direct benefit for KIA vehicle owners. They're now more likely to have
original KIA parts fitted to their vehicle in the event of damage, which helps
protect the residual value of their asset," added Mr Pattinson.

Karen Blunden, CEO of Infomedia Americas said: "The success of Auto
PartsBridge for KIA Canada in just a few short months has been a real source
of pride for our organisation. We're honoured to be part of a program that
supports a higher level of collision repair, improves customer satisfaction,
and provides greater efficiencies. KIA Canada is a valued partner who, once
again, demonstrates their progressive and industry leading approach in working
with their dealers to ensure their customers experience the value of genuine
parts as a result of repair.

"Our technology offers OEMs unrivalled accuracy, transaction speed and the
flexibility to implement their wholesale parts programs. We're helping
transform core parts ordering processes to make dealership and body shop
operations faster, smarter and more competitive," Ms Blunden added.

About Infomedia

Infomedia Ltd is a publicly-listed company on the Australian Securities
Exchange (ASX symbol "IFM"). It is a leading supplier of information solutions
to the parts and service sector of the global automotive industry. Infomedia's
business solutions are currently used each business day by over 147,000
dealership personnel. They are produced in more than 30 languages and at work
in 186 countries. Their powerful search functions and intuitive, user-friendly
interface helps boost efficiency, profitability and customer retention for
genuine OEM Parts and Service Departments.

Infomedia's Electronic Parts Catalogues (EPCs) allow dealers to quickly
identify replacement parts manufactured by the world's leading automotive
companies. The Company is also utilizing its technology and expertise to
produce EPCs for other industries such as industrial equipment.

Superservice™ is the new brand family for the Company's unique solution suite
of robust online solutions. These include: Superservice Menus, Precision
Service Quoting; Superservice Triage, Multi-point Inspection; Superservice
Insight, Customer Satisfaction Surveying; Superservice Connect, Self-service
Appointment Booking and Quoting, and Superservice EPC, Microcat LIVE. Full
product line information can be found at

This article was originally distributed on PRWeb. For the original version
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CONTACT: Infomedia Limited
         Peter Petrovski
         +61 412101261
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