IHG Introduces New Holiday Inn Express® Prototype Design Co-Created With Hotel Owners And Through Guest Insights

IHG Introduces New Holiday Inn Express® Prototype Design Co-Created With Hotel
                      Owners And Through Guest Insights

Enhanced design meets guests' changing needs and drives value for owners

PR Newswire

ATLANTA, March 27, 2014

ATLANTA, March 27, 2014 /PRNewswire/ --Through guest and hotel owner
insights, InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)], one
of the world's leading global hotel companies, today announced the next
evolution of the prototype for its Holiday Inn Express® brand. Developed for
the brand's portfolio of hotels in the U.S. and Canada, the updated prototype
design is designed to further position the Holiday Inn Express brand as the
"smart" choice for guests and owners.

This next generation prototype is expected to deliver even better on meeting
guests' changing needs, and driving value for owners. Over the past 14 years,
the Holiday Inn Express brand has become one of the largest and
fastest-growing hotel brands in the industry. The newly-evolved prototype will
build on this successful track record and accelerate growth in the key markets
where our target guests travel.

"Our guests are at the heart of what we do, and the updates we've made to our
already successful prototype design are deeply rooted in guest insight," said
Jennifer Gribble, Director, Head of Americas Holiday Inn Express Brand, IHG.
"The Holiday Inn Express® brand target guest travels for both business and
leisure, values efficiency and simplicity, and wants a great 'base camp' when
they travel, and the updated prototype includes purposeful design features to
deliver on those needs."

The Holiday Inn Express brand worked with an owner advisory board, conducted
focus groups with guests, and completed competitive analysis and research to
develop the updates to its prototype design. It embodies an appealing
combination of fresh, dynamic, and focused design features that enable an
efficient and engaging stay, creating a distinctive style that is evident at
every touch point of the Holiday Inn Express brand experience. The guest room
provides a revitalized, contemporary space with comforts and features that
allow guests to be productive during their stay and allow for a great night's
sleep including:

  oFunctional and flexible work space allowing for maximum productivity
  oFunctional storage units providing horizontal luggage storage that allows
    guests to maximize their space
  oMoveable seating allowing guests to use the space in ways that work best
    for them
  oNew decor for both the guest room and public area feature neutral colors
    and interesting textural combinations

The Great Room, a multi-purpose area in the lobby of the hotel, encompasses
the Holiday Inn Express brand's Express Start™ breakfast bar, dining area and
additional seating areas. The room provides an environment where guests can
tailor their experience, whether interacting with an individual or group,
working or taking a break. The Great Room provides the right mix of useful
spaces and comfortable furnishings to accommodate a wide range of needs and
functions simultaneously, including:

  oAn inviting and flexible space featuring a business center and 24/7 market
  oIndividual check-in pods in the front lobby of the hotel increases
    interaction between hotel staff and guests. In addition, staff members at
    check-in pods have a view of the entire great room, enabling responsive
    service when needed
  oStylish and welcoming areas conveying spacious, comfortable seating with a
    dedicated area for the Holiday Inn Express brand's Express Start™
    breakfast bar
  oMeeting space that is businesslike and uncluttered, utilizing both
    functional and natural light

"We worked very closely with a number of our key owners to develop the updated
prototype design for Holiday Inn Express to ensure that it is efficient to
build and operate and will deliver strong financial returns," said Joel
Eisemann, Chief Development Officer, IHG. "Engaging with both our owners and
our guests is a key part of our strategy as we evolve our brands."

To create greater efficiencies and optimize return on investment for new and
existing Holiday Inn Express hotel owners, the updated prototype design will
also provide owners with a full set of architecture, engineering and interior
design construction documents for the first time, which will be available late
Q2 2014. Additionally, some of the operating efficiencies for the evolved
prototype include a modular design, durable materials and finishes with
low/easy maintenance, flexible use of space in great room, and LED lighting to
reduce energy costs. For both new construction and renovations, a complete
design solution to drive consistency and guest satisfaction will be
available.

The Holiday Inn Express brand is part of IHG's diverse family of brands in
nearly 100 countries and territories, and meets the needs of guests, whatever
the occasion – whether an overnight getaway, a business trip, a family
celebration or a once-in-a-lifetime experience. The Holiday Inn Express brand
participates in IHG's hotel rewards program, IHG^®Rewards Club. The
industry's first and largest hotel rewards program with 77 million members is
free, and guests can enroll at IHGRewardsClub.com, by downloading theIHG®
app,by calling1-888-211-9874or by inquiring at the front desk of any of
IHG's more than 4,700 hotels worldwide.

About The Holiday Inn Express^® Brand
Holiday Inn Express^® hotels are modern hotels for value-oriented travelers.
Fresh, clean and uncomplicated, HolidayInnExpress hotels offer competitive
rates for both business and leisure travelers. Guests at HolidayInnExpress
hotels enjoy a free hot Express Start^® Breakfast Bar, free high-speed
Internet access and free local phone calls (U.S. and Canada only). There are
currently more than 2,200 Holiday Inn Express hotel locations around the
globe. For more information about Holiday Inn Express hotels or to book
reservations, call 1-800-HOLIDAY or visit http://www.holidayinnexpress.com.
For our latest news visit, www.facebook.com/HolidayInnExpress and
www.twitter.com/HIExpress. 

Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organisation with a broad portfolio of nine hotel brands, including
InterContinental®  Hotels & Resorts, Hotel Indigo®, Crowne Plaza®  Hotels &
Resorts, Holiday Inn®  Hotels and Resorts, Holiday Inn Express®, Staybridge
Suites®, Candlewood Suites®, EVEN™  Hotels and HUALUXE™  Hotels & Resorts.

IHG manages IHG®  Rewards Club, the world's first and largest hotel loyalty
programme with over 77 million members worldwide. The programme was relaunched
in July 2013, offering enhanced benefits for members including free internet
across all hotels, globally.

IHG franchises, leases, manages or owns 4,700 hotels and 687,000 guest rooms
in nearly 100 countries and territories. With more than 1,100 hotels in its
development pipeline, IHG expects to recruit around 90,000 people into
additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.

Visitwww.ihg.comfor hotel information and reservations
andwww.ihgrewardsclub.comfor more on IHG Rewards Club. For our latest news,
visit: www.ihg.com/media, www.twitter.com/ihg,
www.facebook.com/ihgorwww.youtube.com/ihgplc.

SOURCE InterContinental Hotels Group

Website: http://www.ihg.com
Contact: Sarah-Ann Soffer, Holiday Inn® Brand Family, sarahann.soffer@ihg.com,
(770) 604-2707; or Monica Brosman, IHG, monica.brosman@ihg.com, (770) 604-5562
 
Press spacebar to pause and continue. Press esc to stop.