MoPals.Com, Inc. Receives Prestigious Loyalty Marketing "COLLOQUY Recognizes"
Tesco, Starbucks, Bloomingdale's and MoPals recipients of the first
"COLLOQUY Recognizes" awards.
TORONTO, ONTARIO -- (Marketwired) -- 03/27/14 -- MoPals.com Inc.
("MoPals") (OTCQB: MOMO), the world's first community-driven,
crowd-sourced loyalty program that bridges the gap between social
media and reward platforms is pleased to announce that it has
received the first "COLLOQUY Recognizes" award, a new program that
honors the companies, programs and initiatives that exemplify the
most innovative advancements and forward-thinking strategies in
loyalty marketing. In addition to Mopals, Tesco, Starbucks and
Bloomingdales also were honorees of the award. The winners were
announced in the March 2014 COLLOQUY issue published yesterday.
"We are excited about the recognition received by our program since
this award highlights loyalty programs and initiatives that best
exemplify the most forward-looking strategies in marketing today,"
said Alex Haditaghi, CEO and Founder of MoPals.com. "To win this
award along with industry leaders such as Starbucks, Bloomingdale and
Tesco is an honor and privilege."
"For 25 years COLLOQUY has been the voice of the loyalty-marketing
industry providing publishing, education and research that has
informed and inspired marketers around the globe," noted COLLOQUY
Research Director Jeff Berry. "It's from this unique vantage point
that we're thrilled to recognize these four companies for their
outstanding contributions and innovations."
COLLOQUY Recognizes Tesco PLC (LSE: TSCO.L) for Innovative Use of
Tesco, a UK-based multinational grocery and general merchandise
retailer, learned from members of its Club card loyalty program that
the product coupons they were receiving were not always relevant or
timely. So Tesco set out to rejuvenate its coupon program using a new
targeting algorithm based on previous purchases. As a result, the
Club card Bonus Coupon Mailer is on track in 2014 to increase
same-store sales by 0.4% as well as significantly increase in-store
spending per member.
COLLOQUY Recognizes Starbucks (NASDAQ: SBUX) for Innovative Mobile
The Starbucks Mobile App connects customers directly to My Starbucks
Rewards, making transactions - and engagement - much easier.
Starbucks invested significantly in proprietary digital, social,
mobile payment and card technologies to keep that competitive edge.
That investment includes a test run of a mobile-phone service for
customers to order items ahead of time, and updating its Mobile App
to include barista tipping and a new shake-to-pay function. Nearly 10
million Starbucks customers use the mobile app to make close to five
million mobile payments a week.
COLLOQUY Recognizes MoPals (OTCQB: MOMO) as Loyalty Program to Watch
MoPals.com Inc., a community-driven, crowd sourced loyalty program
rewards its members for their social media influence and brand
ambassadorship. Bridging the gap between traditional reward
incentives and the social media landscape, the program's target
market, Generation Y, demands a modern approach to loyalty, resulting
in a unique program that recognizes and appreciates customer loyalty
by investing in its members. MoPals' partner businesses reward
members with MoCoins, the company's digital rewards currency before,
during and after the purchase process which helps to grow the MoPals
COLLOQUY Recognizes Bloomingdale's (NYSE: M) for Multi-Tender Retail
Like many merchants, the luxury chain Bloomingdale's recognized that
a small percentage of its customers generated a large percentage of
its sales. So when the merchant decided to revamp its loyalty program
in 2012, it wanted to include elements that appealed to all guests,
while providing extra perks to those highest-spending customers. The
result is Loyallist, a tender-neutral program that is available to
anyone who shops at Bloomingdale's.
To review the complete press release, visit:
MoPals.com Inc. (OTCQB:MOMO) is a publicly traded company and the
world's first community-driven, crowd sourced loyalty program that
bridges the gap between social media and reward platforms. With a
mobile-based, experiential and Big Data-driven platform, MoPals
rewards its members for both social and transactional behaviors.
MoPals uses an exclusive digital currency, MoCoins(TM), to foster an
exciting community where consumers are rewarded for making purchases
at participating businesses, as well as engaging in a wide range of
social media activities that enhance brand value. For more
information, visit the company website at www.MoPals.com.
This press release contains forward-looking statements as defined
within Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. These
statements relate to future events, including our ability to raise
capital, or to our future financial performance, and involve known
and unknown risks, uncertainties and other factors that may cause our
actual results, levels of activity, performance, or achievements to
be materially different from any future results, levels of activity,
performance or achievements expressed or implied by these
forward-looking statements. You should not place undue reliance on
forward-looking statements since they involve known and unknown
risks, uncertainties and other factors which are, in some cases,
beyond our control and which could, and likely will, materially
affect actual results, levels of activity, performance or
achievements. Any forward-looking statement reflects our current
views with respect to future events and is subject to these and other
risks, uncertainties and assumptions relating to our operations,
results of operations, growth strategy and liquidity. We assume no
obligation to publicly update or revise these forward-looking
statements for any reason, or to update the reasons actual results
could differ materially from those anticipated in these
forward-looking statements, even if new information becomes available
in the future. For a discussion of these risks and uncertainties,
please see our filings with the Securities and Exchange Commission.
Our public filings with the SEC are available from commercial
document retrieval services and at the website maintained by the SEC
Mopals, Inc. CEO
Press spacebar to pause and continue. Press esc to stop.