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Fred Lu Joins VMR as Vice President of Products

Fred Lu Joins VMR as Vice President of Products  Lu to Leverage Extensive Product Management, Chemical and Technology Experience to Drive Product Strategy, Engineering and Quality for Leading Electronic Cigarette Manufacturer  MIAMI, FL -- (Marketwired) -- 03/26/14 --   VMR Products (www.vmrproducts.com), a global leader in the electronic cigarette industry and maker of V2, the worldwide online leader in electronic cigarettes, today announced the appointment of product management, chemical and technology expert Fred Lu as Vice President of Products. In this role, Lu is responsible for the planning, organization and engineering of existing and new products.   Lu brings over twenty years of experience and success to the position, including broad expertise in go-to-market strategy, product management, engineering, quality assurance, product marketing and business development in chemical, electronic sensor and automation technology fields. Prior to joining VMR, he led product and digital marketing campaigns as Global Director of Marketing at science and technology leader Danaher Corporation. Before Danaher, Lu was Global Solution Manager at Ecolab's Nalco, a water, hygiene and energy technologies and services firm. In that role, he spearheaded the adoption and evolution of Nalco's automation and service offerings and oversaw the development and commercialization of various key innovation projects on water treatment chemical products.   "As a leader in our category, it's no secret that we deliver the most innovative electronic cigarette products and accessories to market," said Andries Verleur, CEO & Co-Founder of VMR Products. "With his extensive product management background in areas like chemicals and technology, Fred is the best person to lead our product development strategy into the future, ensuring that we continue to disrupt the e-cigarette space while delivering the best possible experience to our user base of over one million."  "I was impressed by the leaps in product innovation and quality VMR has made within an industry that is only just now starting to blossom," said Lu. "I'm thrilled to join this exciting team, at an exciting time, and plan to further our success as the go-to e-cigarette brand in the category."   VMR's decision to add Lu, with his extensive experience in quality assurance best practices, also underscores the company's commitment to deliver the most reliable products and services in the industry. To date, VMR is the only electronic cigarette company to employ a vertically integrated business model, managing every aspect of manufacturing, operations and the product life cycle to ensure the highest commitment to quality control and customer service.  VMR Products' V2 is America's No. 1 online retailer of electronic cigarettes. The company's flagship website www.v2.com is currently ranked in the top 1,500 websites in the United States, receiving more than 6 million monthly unique visitors in total, per web-metrics provider Alexa.com. VMR's brands lead the industry with ever-expanding product lines, powerful vapor production and great taste.   For more information on VMR Products, please visit http://www.vmrproducts.com. For more information on V2, visit http://www.v2.com.   ABOUT VMR:  Founded in 2009, VMR Products has quickly become a global force in the electronic cigarette industry with its V2 Cigs brands. VMR designs, produces, distributes and supports an expanding catalog of quality products, as well as a growing list of private-label marketers in more than 25 countries. VMR is the only electronic cigarette company to employ a vertically integrated business model, managing its entire product life cycle to ensure the highest commitment to quality control and customer service.  V2, the world's No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.   PR Contact:   Chris Harihar Crenshaw Communications for VMR Products chris@crenshawcomm.com 212-367-9748     
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