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Fred Lu Joins VMR as Vice President of Products

Fred Lu Joins VMR as Vice President of Products 
Lu to Leverage Extensive Product Management, Chemical and Technology
Experience to Drive Product Strategy, Engineering and Quality for
Leading Electronic Cigarette Manufacturer 
MIAMI, FL -- (Marketwired) -- 03/26/14 --   VMR Products
(www.vmrproducts.com), a global leader in the electronic cigarette
industry and maker of V2, the worldwide online leader in electronic
cigarettes, today announced the appointment of product management,
chemical and technology expert Fred Lu as Vice President of Products.
In this role, Lu is responsible for the planning, organization and
engineering of existing and new products.  
Lu brings over twenty years of experience and success to the
position, including broad expertise in go-to-market strategy, product
management, engineering, quality assurance, product marketing and
business development in chemical, electronic sensor and automation
technology fields. Prior to joining VMR, he led product and digital
marketing campaigns as Global Director of Marketing at science and
technology leader Danaher Corporation. Before Danaher, Lu was Global
Solution Manager at Ecolab's Nalco, a water, hygiene and energy
technologies and services firm. In that role, he spearheaded the
adoption and evolution of Nalco's automation and service offerings
and oversaw the development and commercialization of various key
innovation projects on water treatment chemical products.  
"As a leader in our category, it's no secret that we deliver the most
innovative electronic cigarette products and accessories to market,"
said Andries Verleur, CEO & Co-Founder of VMR Products. "With his
extensive product management background in areas like chemicals and
technology, Fred is the best person to lead our product development
strategy into the future, ensuring that we continue to disrupt the
e-cigarette space while delivering the best possible experience to
our user base of over one million." 
"I was impressed by the leaps in product innovation and quality VMR
has made within an industry that is only just now starting to
blossom," said Lu. "I'm thrilled to join this exciting team, at an
exciting time, and plan to further our success as the go-to
e-cigarette brand in the category."  
VMR's decision to add Lu, with his extensive experience in quality
assurance best practices, also underscores the company's commitment
to deliver the most reliable products and services in the industry.
To date, VMR is the only electronic cigarette company to employ a
vertically integrated business model, managing every aspect of
manufacturing, operations and the product life cycle to ensure the
highest commitment to quality control and customer service. 
VMR Products' V2 is America's No. 1 online retailer of electronic
cigarettes. The company's flagship website www.v2.com is currently
ranked in the top 1,500 websites in the United States, receiving more
than 6 million monthly unique visitors in total, per web-metrics
provider Alexa.com. VMR's brands lead the industry with
ever-expanding product lines, powerful vapor production and great
taste.  
For more information on VMR Products, please visit
http://www.vmrproducts.com. For more information on V2, visit
http://www.v2.com.  
ABOUT VMR: 
Founded in 2009, VMR Products has quickly become a global force in
the electronic cigarette industry with its V2 Cigs brands. VMR
designs, produces, distributes and supports an expanding catalog of
quality products, as well as a growing list of private-label
marketers in more than 25 countries. VMR is the only electronic
cigarette company to employ a vertically integrated business model,
managing its entire product life cycle to ensure the highest
commitment to quality control and customer service. 
V2, the world's No. 1 volume online retailer of electronic
cigarettes, has distinguished itself as an industry leader with its
ever-expanding product lines, powerful vapor production and great
taste.  
PR Contact:  
Chris Harihar
Crenshaw Communications for VMR Products
chris@crenshawcomm.com
212-367-9748 
 
 
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