ASICS Continues Its Leading Position as Top Sports Performance Brand with New Technologies for Fall 2014

  ASICS Continues Its Leading Position as Top Sports Performance Brand with
  New Technologies for Fall 2014

  Brand Comes Out of the Gates for the Season with a Revamped Collection for
                          Training and Running Alike

Business Wire

IRVINE, Calif. -- March 26, 2014

Drawing on years as an industry leader in performance running, ASICS America
unveils its Fall 2014 collection featuring new products in training and
running, as well as updates to favorite shoes and apparel items with advanced
ASICS technologies. The fall season is also one of ASICS’ most celebratory,
including the famed New York City Marathon custom performance running footwear
as well as expansions to the highly popular ASICS Accelerate Hope collection.
ASICS fans, professional athletes and fitness novices alike will find the new
fall collection to be a breath of fresh air.

“Since the brand’s launch in 1977, ASICS has pushed the boundaries of product
innovation within the running category. Our continued success and rich legacy
in the running space is supplemented by incredible growth across a number of
fitness categories, broadening our range of products that reach core runners
as well as athletes from all sports,” said Shannon Scott, Director of
Marketing, ASICS America. “While creating the 2014 fall collection, we drew
inspiration from our unrivaled heritage and added innovations and technologies
to enhance our athletes in running and training.”

Highlights from the Fall 2014 collection include:

Mix Up Your Run
In late 2013, ASICS introduced “Mix Up Your Run,” an initiative to help
runners find the best combination of footwear for their training schedule. Mix
Up Your Run encourages multiple shoes in a runner’s repertoire, depending on
the distance and speed for each training session or event. For longer, more
strenuous runs, ASICS recommends a legendary distance shoe such as the
GEL-Kayano 21, which features a significant amount of cushioning and
structural support. This shoe will also be released in the limited-edition New
York City Marathon design in late fall to show support for marathoners
everywhere. In addition to the structured cushioning shoes, ASICS offers a
variety of running shoes that are ideal for running on different terrains,
paces and distances.

For example, the GEL-FujiTrabuco 3 Neutral allows runners to get off the road
and onto the trail providing the opportunity to mix up the running experience.
Additionally, ASICS Natural 33 collection combines light-weight cushioning
with the flexibility that runners crave during those varied runs used to “mix
it up.”

Fitness First with ASICS Training
The training category has remained a strong focus for ASICS, which is
reflected in the new product additions within the fall 2014 collection. This
season, ASICS introduces the new Fit-Sana training shoe, a woven training
sneaker with a GEL midsole, flexible enough for any training class like barre
or Zumba but with support for high intensity workouts. The Fit-Sana features a
woven upper and mono-tongue that provides a smooth, sock-like fit for natural
movement without compromising cushioning or support. The updated footwear
collection also boasts the Fit-Nova, a shoe just for women, in lightweight
mono mesh that is meant to be worn barefoot to class. The training apparel
collection also features fashion and warm layering updates for fall, including
the Abby Pocket Bra with stash pockets and the Fit-Sana jacket with peek-a-boo
back and bold colors. The collection even includes stylish, complementing
accessories like the seamless, colorful Illusion Headband with stay-put
silicone and the versatile, fit everything Fit-Sana bags.

Run From the Cold
ASICS worked with the most dedicated athletes in the coldest temperatures and
harshest winds to create the new Run from the Cold collection, which features
the latest technologies in warmth and protection. Featuring light-weight
cold-weather solutions, hero products in this collection includes two new
10k/10k Shelter Jackets, which provides unmatched wind and water protection,
ventilation and reflectivity for outdoor races and runs, and the Thermopolis®
Wind Blocker, a winter jacket with ASICS Thermopolis interior, 60g of
insulated fill for cold wind defense and a sonic weld quilt for visual flair.
Accessories in this line also provide incomparable warmth and protection,
including the new Thermopolis 2-N-1 headwear and Strom Shelter Cap. Through
the Run From the Cold collection, ASICS showcases once again that it will only
provide the best in apparel and accessories for the most devoted athletes.

Bring Performance to Lite
First launched in 2012, the Lite-Show collection will get an upgrade in fall
2014 thanks to continued research and testing over the past year. Featured in
stealthy styling our advanced retro-reflective technology that shines bright
when hit by lights, the fall 2014 Lite-Show products include a new “sequin
print” reflection in apparel and the new Lite-Show Cap, weather resistant soft
shells and thermal pieces, the updated GEL-Cumulus 16 Lite-Show running shoe,
the new GEL-Exalt 2 Lite-Show, and the new glow-in-the-dark GEL- Nimbus 16
running shoe.

ASICS from Head to Toe
The fall 2014 line of ASICS accessories closes the loop with a complete look
for any occasion. Starting from the head down, the new Felicity Beanie will
keep you warm as the temperatures drop. The women’s specific cozy-fit beanie
provides the warmth of ASICS’ exclusive Thermopolis LT fabric and the
convenience of a ponytail opening. The new PR Shelter Mitt will be a runner’s
best friend providing extra warmth and a water protective mitt cover that can
easily fold away to reveal the touch screen-friendly inner thermal glove.
Athletes can carry their gear in style this fall with the new Fit Sana Tote
and Fit Sana Bag which hold essentials while combining style and
functionality. To complete the head to toe look, ASICS’ favorite Quick Lyte
Single Tab socks are now available with lightweight cushioning for buttery
soft padding in high impact areas.

Accelerate Hope 2014
After years of success, ASICS is looking forward to an even bigger celebration
and awareness initiative with the newest Accelerate Hope collection. This
fall, ASICS is proud to announce larger donation percentages to the selected
charities, while expanding product offerings within footwear, apparel and
accessories. New products within the collection include Paint My Heart™ Tech
Tee, Floating Ribbons™ Tee, the Quick Lyte Cushion Single Tab sock and the
popular PR™ Runbrief in a ribbon camo print. Accelerate Hope 2014 will include
collections for Cookies for Kids Cancer in September, Right Action for Women
in October, and Prostate Cancer Foundation in November.

The ASICS Fall 2014 Collection will begin to roll out at asicsamerica.com and
national sportswear retailers in June 2014. For more information on the ASICS
Fall 2014 collections and program, please visit www.asicsamerica.com.

About ASICS
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,
visit www.asics.com.

The stripe design featured on the sides of ASICS^® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the
world.

Contact:

ASICS America Public Relations:
Melinda Hutcheon, 949-266-7029
melindah@asicsamerica.com
or
Ashley Wallace, 646-428-0667
ashley.wallace@allisonpr.com
 
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