Infinity Augmented Reality, Inc. Encouraged by Facebook Acquisition of Oculus VR for $2 Billion

Infinity Augmented Reality, Inc. Encouraged by Facebook Acquisition of Oculus 
VR for $2 Billion 
TEL AVIV, ISRAEL -- (Marketwired) -- 03/26/14 --  Infinity Augmented
Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB:
ALSO), a leading innovator in augmented reality technology,
developing software technology for future wearable and augmented
reality devices, such as Google Glass, Meta, Smartphones and Tablets,
announced today that their business model path is hugely encouraged
by yesterday's announcement of Facebook's acquisition of Oculus VR
for $2 billion. 
Oculus VR is a maker of a virtual realty device called Rift that
allows people to play games as if they are truly immersed in a
virtual environment. Mark Zuckerberg, the CEO of Facebook, commented
after the acquisition that "Mobile is the platform of today, and now
we're also getting ready for the platforms of tomorrow." It is
apparent that devices such as Oculus Rift are going to completely
change the way digital content and information is consumed from
passive viewing to actively experiencing information. The
significance of the Facebook acquisition is the vote of confidence
and conviction from one of the technological giants in wearable
computers. While many experts have predicted that this platform was
going to explode in the coming years, today's news is the clearest
indication that the augmented reality revolution has actually begun. 
"I am excited to see what has been a very active week in the
Augmented Reality technology sector with Facebook's acquisition of
Oculus VR, Google teaming up with Luxottica Group to help 'Glass' go
mainstream, and Intel acquiring Basis Science Inc.," says Motti
Kushnir, COO of Infinity AR. "I believe that Infinity AR is
developing one of the most exciting technology platforms for the
About Augmented Reality
 Augmented reality is a medium in which real
sensory inputs are enhanced, or augmented, with relevant digital
information from the Internet. Using specially equipped eyewear,
virtual images, video, and sound are superimposed for the user over
what is actually seen and heard, heightening the real-life experience
with additional information that is pertinent, informative, practical
and entertaining. The individual user may also be fully immersed in a
virtual world, temporarily blocking out real surroundings. With
augmented reality, sensory inputs are no longer limited to what is
within eyeshot or earshot, but may incorporate, in real-time, all
that the network has to offer. 
Augmented reality requires an interface, such as digitally-enhanced
eyewear, that can instantaneously overlay virtual images and video on
top of what is actually experienced. Companies like Google and Lumus
are in the process of developing augmented reality glasses that will
change the way users see and interact with the world. Infinity AR
will utilize its augmented reality applications through these glasses
and through other mobile devices including smart phones. As the
individual changes his or her visual perspective the sights that are
overlaid change accordingly. The eyewear incorporates audio speakers
that add virtual sounds to the experience, as well as microphones
that capture and interpret the user's spoken commands through speech
recognition technology in order to summon desired information and
actions. Further information on the Company is available at its
Safe Harbor Forward-Looking Statements
 Some statements in this
release may be "forward-looking statements" for the purposes of the
Private Securities Litigation Reform Act of 1995. In some cases
forward-looking statements can be identified by words such as
"believe," "expect," "anticipate," "plan," "potential," "continue" or
similar expressions. Such forward-looking statements include risks
and uncertainties, and there are important factors that could cause
actual results to differ materially from those expressed or implied
by such forward-looking statements. These factors, risks and
uncertainties are discussed in our public filings with the Securities
and Exchange Commission. Readers are urged to carefully review and
consider the various disclosures made by us in our reports filed with
the Securities and Exchange Commission, which attempt to advise
interested parties of the risks and factors that may affect our
business, financial condition, results of operation and cash flows.
If one or more of these risks or uncertainties materialize, or if the
underlying assumptions prove incorrect, our actual results may vary
materially from those expected or projected. We undertake no
obligation to update these forward looking statements. 
Infinity Augmented Reality, Inc. 
Motti Kushnir
Chief Operating Officer 
(917) 677-2084 
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