Local Corporation Launches nFuse™, Hyperlocal, Data-Driven Mobile Ad
Solution, Powered by Krillion®
Pilot Ad Campaigns Running in Two Markets
ad:tech San Francisco 2014
IRVINE, Calif. -- March 26, 2014
Local Corporation (NASDAQ: LOCM), a leading local advertising and technology
company, today announced the launch of nFuse, its hyperlocal, data-driven
mobile ad solution, powered by the company’s Krillion® local shopping
The company’s powerful, location-aware mobile ad solution allows national and
regional brands to more effectively engage with on-the-go consumers through
location-based rich media ads that use a consumer’s current location to
retrieve nearby local store information, and up-to-the-minute product,
pricing, and in-stock availability details.
“By combining the power of hyper-local targeting with dozens of dynamic data
elements and features from the Krillion platform, we are pushing the use of
local data in advertising to new levels, providing a more intelligent rich
advertising solution that we believe will allow retailers to drive consumer
engagement and influence more cross-channel purchases,” said Sherry
Thomas-Zon, vice president of local shopping, Local Corporation.
The first pilot campaigns utilizing the new solution have already been
launched in two regional markets on behalf of a large national retailer. Local
Corporation developed and designed this more engaging interactive ad unit to
meet the retailer’s goal of driving high-intent mobile consumers both online
Dynamic data elements and user actions available through nFuse include:
time-zone adjusted store hour messaging, maps, image galleries for promoted
categories, updated sale pricing, and an opt-in calendar feature for future
Local Corporation is partnering with leading independent global mobile ad
network, InMobi on the integration and delivery of the mobile ad campaign.
InMobi is the world's largest independent mobile ad network, engaging 759
million consumers across 165 countries.
The new nFuse solution is powered by Krillion’s local shopping platform, which
aggregates, normalizes and distributes dynamic, national and regional retail
shopping content, from approximately 120,000 store locations, representing
nearly 3 million localized products.
The company will be introducing nFuse and other exciting products this week at
ad:tech San Francisco (booth #2418), March 26-27, 2014.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology
company that connects businesses with approximately a million online and
mobile consumers each day using a variety of innovative digital advertising
products. For more information, visit: http://www.localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason.
Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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