CAKE Enhances Enterprise Performance Tracking Platform With ParStream

CAKE Enhances Enterprise Performance Tracking Platform With ParStream 
Marketing Technology Company Embeds Analytics Database Into SaaS
Solution to Further Boost Performance and Scale 
CUPERTINO, CA -- (Marketwired) -- 03/26/14 --  ParStream, provider of
the leading Real-time Database for Big Data Analytics, today
announced that CAKE, the marketing technology company owned and
operated by Accelerize New Media, Inc. (OTCQB: ACLZ), has integrated
the ParStream Real-time Database into its Software-as-a-Service
(SaaS) platform to streamline the analysis of attribution data. 
CAKE enables marketers to efficiently and effectively link
measurement and ROI, maximizing the performance of their digital
advertising investments. CAKE selected the ParStream solution to
query and analyze data quickly, while also allowing scalability to
meet the next-generation business intelligence needs for performance
CAKE's SaaS platform collects vast volumes of rich click-forward
data, including conversion information, landing page data, impression
traffic for display campaigns, and e-commerce orders for its customer
base -- enterprise brand advertisers, advertising agencies,
e-commerce sites and affiliate networks. Delivering ROI to its
clients, CAKE analyzes over two billion consumer actions each month,
creating a holistic view of the customers' journey through display,
retail, lead generation and/or affiliate channels.  
"The amount of data produced continues to increase exponentially, and
the key to unlock the potential of this information lies in
understanding the customer's journey. That means knowing exactly
where a customer comes from -- which channel, ad, and keywords," said
Dave Stewart, CAKE Executive VP of Technology. "By integrating
ParStream's columnar real-time database into CAKE's enterprise
performance tracking platform, marketers now can execute sub-second
reports to explore the path of every consumer action to enable
immediate, intelligent decision-making to quickly optimize campaigns.
Leveraging ParStream's ultra-high performance and scalability, CAKE
is able to perform reporting actions 40 times faster and is
positioned well for continued growth."  
ParStream's Real-time Database powers big data analytics, enabling
businesses to make better, faster, fact-based decisions by analyzing
massive amounts of streaming and stored data. ParStream delivers
sub-second query response times on billions of records while
continuously importing new data at very high speeds, so businesses
can gain immediate insights from their data.  
"We look forward to helping CAKE continue to build scalable,
world-class solutions, providing brands and enterprises with the
right data to make better decisions, faster," said Joerg Bienert,
ParStream co-founder and CTO. "By utilizing ParStream, CAKE is able
to run new types of attribution reporting in a way that wasn't
possible before." 
About CAKE
 CAKE, owned and operated by Accelerize New Media, Inc.
(OTCQB: ACLZ), is a marketing technology company providing a
comprehensive enterprise suite of innovative business intelligence
tools for the performance marketing industry. The company has also
now launched cupCAKE, a campaign management solution for small and
medium sized affiliate marketers. The CAKE SaaS proprietary marketing
platforms are used by the world's leading companies and the world's
largest customer-base of enterprise affiliate marketing networks and
merchants. CAKE's solutions are based on reliable, feature rich
technology and are bolstered by the industry's leading customer
service and top tier technology partners -- assuring the highest
level of uptime. For more information visit or call
About ParStream
 ParStream helps businesses gain immediate insights
into their data. As the leading provider of real-time databases,
ParStream powers big data analytics on the massive amounts of data
businesses collect daily. The award winning, breakthrough technology
enables ultra-fast, flexible analytics of stored and streaming data.
The ParStream Real-Time Database is used worldwide in ecommerce,
telecommunications, finance, advertising, retail, and mining. Based
in Cupertino, Calif. and headquartered in Cologne, Germany, ParStream
has been awarded "#1 Big Data Startup" by CIO Magazine, recognized as
a "Cool Vendor" in the Advancing Data Management Maturity report by
Gartner, and was named "Trend-setting Products in Data of 2014" by
Database Trends and Applications. For more information, visit To keep up-to-date with the latest industry
trends, insights, and perspectives from ParStream, follow us on
Twitter @ParStream. 
Use of Forward-looking Statements 
This press release may contain forward-looking statements from
Accelerize New Media, Inc. within the meaning of the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995
and federal securities laws. For example, when we say that we are
positioned well for continued growth and that CAKE enables marketers
to maximize digital advertising investments, we are using
forward-looking statements. These forward-looking statements are
based on the current expectations of the management of Accelerize New
Media only, and are subject to a number of factors and uncertainties
that could cause actual results to differ materially from those
described in the forward-looking statements. The following factors,
among others, could cause actual results to differ materially from
those described in the forward-looking statements: changes in
technology and market requirements; our technology may not be
validated as we progress further; we may be unable to retain or
attract key employees whose knowledge is essential to the development
of our products and services; unforeseen market and technological
difficulties may develop with our products and services; inability to
timely develop and introduce new technologies, products and
applications; loss of market share and pressure on pricing resulting
from competition, which could cause the actual results or performance
of Accelerize New Media to differ materially from those contemplated
in such forward-looking statements. Except as otherwise required by
law, Accelerize New Media undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect
events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events. For a more detailed description
of the risk and uncertainties affecting Accelerize New Media,
reference is made to Accelerize New Media's reports filed from time
to time with the Securities and Exchange Commission. 
Media Contacts
Johnny Truong
General Manager, Americas at Sonus PR for ParStream, Inc.
Phone: +1 (415) 830-4530
Jill Hara
Director of Corporate Communications, CAKE
Phone: +1 (949) 548-2253, x257
Investor Contact
Brian Ross
Phone: +1 (949) 548-2253
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