Longines - Baselworld 2014

                          Longines - Baselworld 2014

  PR Newswire

  SAINT-IMIER, Switzerland, March 26, 2014

SAINT-IMIER, Switzerland, March 26, 2014 /PRNewswire/ --

Discover the five collections that Longines is presenting for Baselworld 2014:
the Longines Elegant Collection, Conquest Heritage 1954-2014, Longines
Equestrian Lépine, The Longines Column-Wheel Single Push-Piece Chronograph and
The Longines Heritage 1935. 

 (Photo: http://photos.prnewswire.com/prnh/20140326/675536-a )

 (Photo: http://photos.prnewswire.com/prnh/20140326/675536-b )

 (Photo: http://photos.prnewswire.com/prnh/20140326/675536-c )

 (Photo: http://photos.prnewswire.com/prnh/20140326/675536-d )

 (Photo: http://photos.prnewswire.com/prnh/20140326/675536-e )

Since its earliest days, Longines has always focused on elegance. This quality
can be found not only in its products but also in its communication, with the
now famous slogan "Elegance is an attitude". So it comes as no surprise that
the brand is now launching the Longines Elegant Collection, which comprises
models that are the perfect embodiment of the classical design and sleek lines
typical of Longines timepieces. Available in three sizes and fitted with
self-winding, mechanical movements, these watches offer a broad choice of
dials, each presenting its own definition of elegance.


This year, Longines celebrates the 60th anniversary of the filing of the
patent for its "Conquest" brand. To mark this occasion, the Swiss watch
company is launching its Conquest Heritage 1954-2014, a selection of
timepieces based directly on the very first Conquest watches. Available in
steel, yellow gold or rose gold, these models, issued in limited series, boast
the same dials that made the name "Conquest" famous among the general public.
And just like the original versions, the case back of these commemorative
pieces is decorated with a gold and enamel medallion, the "gold seal of
Longines quality".


Longines is celebrating the year of the horse with an exceptional creation, a
rose gold pocket watch whose back cover is decorated with a horse flying over
a jump. This model is a re-issue of a metal pocket watch dating from 1927
which is currently on display in the Longines Museum. Given the name of
Longines Equestrian Lépine, this new product is a tribute to a noble animal
that has fascinated man from time immemorial. Imposing and proud, the horse
embodies prestige as well as elegance and performance - two of the core values
of the Swiss watch brand known by its winged hourglass logo.


The Longines Column-Wheel Single Push-Piece Chronograph models take their
inspiration from the rich history of the brand with the winged hourglass logo.
Fitted with an exclusive Longines movement, they recall the very first
chronograph wristwatches created by the brand. These models are found in three
different versions, in steel or in rose gold. Their white dials are adorned
with black numerals and a red twelve that matches harmoniously with the blued
hands. The fluted crown, in which the push-piece is inserted, completes the
traditional aesthetic design of these timepieces.


The Longines Heritage 1935 is based on a timepiece originally created for
aviators but which went on to prove highly popular among the general public.
With its cushion-shaped steel case and fluted crown, this model has an
original look that evokes the timepiece on which it is based. As is typical of
watches intended for use in aviation, the matt black dial is decorated with
large white Arabic numerals and is coated with Super-LumiNova®.


About Longines 

Longines has been based at Saint-Imier in Switzerland since 1832. Its
watchmaking expertise reflects a strong devotion to tradition, elegance and
performance. Longines has generations of experience as official timekeeper of
world championships and as partner of international sports federation. Known
for the elegance of its timepieces, Longines is a member of the Swatch Group
Ltd, the World's leading manufacturer of horological products. With the winged
hourglass as its emblem, the brand has outlets in over 130 countries.

For further information please contact:

Longines International Public Relations 2610 Saint-Imier, SwitzerlandDavid
Auberson, International PR & Web Manager, david.auberson@longines.com ,
+41-32-942-55-05 publicrelations@longines.com http://www.longines.com
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