Magic Integration Platform Recognized as the Leading Business Application Integration Product by Frost & Sullivan

  Magic Integration Platform Recognized as the Leading Business Application
                   Integration Product by Frost & Sullivan

Magic Software Earns, Independent Research Firm, Frost & Sullivan's 2014
Product Innovation Leadership Award

PR Newswire

OR YEHUDA, Israel, March 26, 2014

OR YEHUDA, Israel, March 26, 2014 /PRNewswire/ --Magic Software Enterprises
Ltd., (NASDAQ and TASE: MGIC), a global provider of software platforms for
enterprise mobility, cloud applications, and business integration, announced
today that based on Frost & Sullivan's independent analysis of Integration
Platforms for Business Applications, Magic is recognized with the 2014 Product
Innovation Leadership Award for its Magic xpi Integration Platform.

With innovative in-memory data grid (IMDG) architecture along with a large
library of certified application and technology adapters, Magic xpi
Integration Platform gives enterprises the connectivity, flexibility and speed
they need to securely process large volumes of data from diverse systems. "By
incorporating in-memory computing technology, Magic customers benefit from
high availability, cost-effective elastic scalability, and guaranteed business
continuity 24 × 7," said Swapnadeep Nayak, Senior Research Analyst at Frost &
Sullivan. "Magic's code-free metadata-based platform and cloud deployment
option also contribute to a high return on investment."

"We're honored to receive this prestigious Frost & Sullivan award for our
advanced integration technology and the value we provide to customers," said
Udi Ertel, President Software Division at Magic Software Enterprises. "By
enabling the mobilization of business processes from back-end systems such as
SAP, Oracle JD Edwards, Salesforce, Microsoft Dynamics, SharePoint, SugarCRM
and more, Magic xpi is also an excellent solution for enterprises looking to
provide mobile business apps for their employees, partners and customers."

Magic outscored its competitors in each of the following five key criteria
Frost & Sullivan analysts use to benchmark performance, earning an average
overall score of 9.0 (out of a possible 10), well ahead of the closest
competitor which received an average score of 7.6.

  oInnovative Element of the Product
  oLeverage of Leading-Edge Technologies
  oValue Added Features/Benefits
  oIncreased Customer ROI
  oCustomer Acquisition/Penetration Potential

The full report can be downloaded here.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd.

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