Magic Integration Platform Recognized as the Leading Business Application Integration Product by Frost & Sullivan

  Magic Integration Platform Recognized as the Leading Business Application                    Integration Product by Frost & Sullivan  Magic Software Earns, Independent Research Firm, Frost & Sullivan's 2014 Product Innovation Leadership Award  PR Newswire  OR YEHUDA, Israel, March 26, 2014  OR YEHUDA, Israel, March 26, 2014 /PRNewswire/ --Magic Software Enterprises Ltd., (NASDAQ and TASE: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that based on Frost & Sullivan's independent analysis of Integration Platforms for Business Applications, Magic is recognized with the 2014 Product Innovation Leadership Award for its Magic xpi Integration Platform.  With innovative in-memory data grid (IMDG) architecture along with a large library of certified application and technology adapters, Magic xpi Integration Platform gives enterprises the connectivity, flexibility and speed they need to securely process large volumes of data from diverse systems. "By incorporating in-memory computing technology, Magic customers benefit from high availability, cost-effective elastic scalability, and guaranteed business continuity 24 × 7," said Swapnadeep Nayak, Senior Research Analyst at Frost & Sullivan. "Magic's code-free metadata-based platform and cloud deployment option also contribute to a high return on investment."  "We're honored to receive this prestigious Frost & Sullivan award for our advanced integration technology and the value we provide to customers," said Udi Ertel, President Software Division at Magic Software Enterprises. "By enabling the mobilization of business processes from back-end systems such as SAP, Oracle JD Edwards, Salesforce, Microsoft Dynamics, SharePoint, SugarCRM and more, Magic xpi is also an excellent solution for enterprises looking to provide mobile business apps for their employees, partners and customers."  Magic outscored its competitors in each of the following five key criteria Frost & Sullivan analysts use to benchmark performance, earning an average overall score of 9.0 (out of a possible 10), well ahead of the closest competitor which received an average score of 7.6.    oInnovative Element of the Product   oLeverage of Leading-Edge Technologies   oValue Added Features/Benefits   oIncreased Customer ROI   oCustomer Acquisition/Penetration Potential  The full report can be downloaded here.  About Magic Software Enterprises  Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.  For more information, visit www.magicsoftware.com.  Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.  Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.  Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.  Press Contact: Tania Amar | VP Global Marketing Magic Software Enterprises tania@magicsoftware.com  SOURCE Magic Software Enterprises Ltd.  Website: http://www.magicsoftware.com