Citi Names Heather Cox as Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking

  Citi Names Heather Cox as Chief Client Experience, Digital and Marketing
  Officer for Global Consumer Banking

Business Wire

NEW YORK -- March 25, 2014

Citi announced today that Heather Cox has been named Chief Client Experience,
Digital and Marketing Officer  for Global Consumer Banking. In this position,
Cox will be responsible for developing and implementing the vision, strategy
and execution of a common client experience, driving global customer
satisfaction efforts and leading Digital, Marketing and Decision Management
across Global Consumer Banking. She will report to Global Consumer Banking CEO
Manuel Medina-Mora.

“Heather has a unique blend of expertise in digital, customer data and
insights, product development, marketing and a strong track record of
success,” said Manuel Medina-Mora, CEO of Global Consumer Banking at Citi. “As
we globalize our business, delivering a client experience that is
differentiated and consistent across all channels and products, particularly
in digital, will be critical to our success.”

Heather joins Citi from Capital One where she developed, led and delivered a
comprehensive customer experience strategy, leveraging digital innovations and
customer data insights to help position the company for further growth,
customer engagement, and operating efficiency. Heather served as Head of Card
Operations, including the leading the integration of the HSBC portfolio into
Capital One. Prior to Capital One, she was Head of North America Operations at
E*TRADE, focused on driving customer experience through online channels.

“Citi's history of innovation and unique global footprint together provide a
powerful opportunity to shape the future of banking in an increasingly digital
era,” said Heather Cox. “I am excited to join the Citi team and help them
succeed in delivering a consistently remarkable global client experience.”

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

Contact:

Citi Public Affairs
Andrew Brent, 212-559-1299
andrew.brent@citi.com
 
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