WSOP.com Named Exclusive Online Gaming Partner Of NY Rangers
CaesarsCasino.com Site Will Offer New York Knicks Fans in New Jersey a team
NEW YORK, March 25, 2014
NEW YORK, March 25, 2014 /PRNewswire/ --The New York Rangers and Caesars
Interactive Entertainment (CIE) today announced a new marketing partnership
making WSOP.com – one of the leading online gaming portals in New Jersey – the
exclusive online gaming partner of the Rangers.
New York Rangers become official online gaming partner of the World Series of
Poker - WSOP.com
In addition, for Knicks fans in New Jersey, CaesarsCasino.com is offering a
special "Jersey" promotion where entering "KNICKS" as the bonus code gives
them a chance to win an authentic jersey.
A key element of the partnership is the "WSOP.com Rangers Homecoming
Sweepstakes," which offers fans the chance to have a Rangers alumnus visit
their home to watch the last regular season game. In addition, special offers,
co-branded communication and engaging viewing parties will be developed for
Rangers fans who reside in the Garden State. Game experiences like pregame
penalty box access, plus tickets on the new Chase Bridges at MSG are all part
of the partnership and will be offered to fans as part of several unique and
exciting online promotions at WSOP.com.
"We look forward to being part of the stretch run and educating tri-state area
Rangers fans on this exciting new offering available to both residents and
visitors in New Jersey," said CIE Vice President of Marketing and Brand
Michael Staskin. "We will show Rangers and Knicks fans just how easy it is to
score from home on WSOP.com and CaesarsCasino.com."
From March 23 to April 5, consumers can enter the "WSOP.com Rangers Homecoming
Sweepstakes" that includes opportunities to win game tickets, autographed
memorabilia and VIP experiences. Four lucky grand prize winners will have a
Rangers alumni visit their home to watch the last game of the regular season.
"We are excited to have the Rangers partner with this brand new category and
industry leader WSOP.com to provide our passionate and loyal fans the
opportunity to win some very unique experiences and prizes," said Dave Howard,
president, MSG Sports.
To bring the message about the new online gaming opportunity home for those
within New Jersey borders, the Rangers and WSOP.com plan to host a viewing
party in Hoboken for the March 26 game against the Philadelphia Flyers. Fans
can come out and support the Rangers in a fun, festive atmosphere alongside
Rangers alumni as the team makes a push for the playoffs.
As part of this partnership, CIE's online gaming websites will also have a
presence at home games, including branding on the center-hung scoreboard
GardenVision and LED ribbon boards, as well as database marketing
opportunities and website advertising. CIE is a subsidiary of Caesars
Acquisition Company (Nasdaq: CACQ) and Caesars Growth Partners, LLC.
New Jersey recently became the third state in the country to offer legal,
licensed and regulated online casino games. Both visitors and residents of
New Jersey are eligible to play within its borders, as long as they are of
legal age – 21 – and pass responsible gaming screenings. CaesarsCasino.com is
the online entertainment home of the Caesars brand, offering slots, blackjack,
roulette, video poker and baccarat with offerings priced as low as one cent.
WSOP.com is the online home of the famed World Series of Poker (WSOP),
offering poker players of all levels the opportunity to hit the virtual felt
to play Texas Hold'em and other popular poker variants for wide-ranging stakes
that begin as low as 1¢/2¢.
About Caesars Interactive Entertainment
CIE is one of the world's leading interactive social and mobile casino-themed
game providers. CIE owns the World Series of Poker ("WSOP") in addition to
multiple mobile and social game titles under its Playtika subsidiary,
including Slotomania, Caesars Casino, Bingo Blitz and World Series of Poker.
In addition, CIE operates real money online gaming in Nevada under the
WSOP.com brand, and in New Jersey under the CaesarsCasino.com,
HarrahsCasino.com and WSOP.com brands, and licenses its brands in other
foreign legal real money online gaming jurisdictions, including the United
Kingdom, France and Italy. CIE, a subsidiary of Caesars Growth Partners, LLC
("CGP"), which is a joint venture between Caesars Acquisition Company ("CAC")
and Caesars Entertainment Corporation ("Caesars Entertainment"), the world's
most diversified casino-entertainment provider and the most geographically
diverse U.S. casino-entertainment company, was formed by Caesars Entertainment
in May 2009 to take the diverse brands in the Caesars portfolio and maximize
their value in today's digital, online world. CIE's business partners are
some of today's most successful global companies, including Apple, Facebook,
Microsoft and Yahoo. CIE employs more than 500 full-time employees and has
offices in four countries on three continents: at Caesars Palace in Las Vegas,
Nevada, in Montreal, Canada and in Tel Aviv, Israel. It also houses
development studios in California, Belarus, Romania and Ukraine.
About Our Affiliates
CGP is a casino asset and entertainment company focused on acquiring and
developing a portfolio of high-growth operating assets and equity and debt
investments in the gaming and interactive entertainment industry. Through its
two businesses—Interactive Entertainment and Casino Properties and
Developments—CGP will focus on acquiring or developing assets with strong
value creation potential and leveraging interactive technology with well-known
online and mobile game portfolio and leading brands. Assets include CIE,
Planet Hollywood (located in Las Vegas, Nevada), and Horseshoe Baltimore
(currently being developed by a joint venture). Through its relationship with
Caesars Entertainment, CGP has the ability to access Caesars Entertainment's
proven management expertise, brand equity, Total Rewards loyalty program and
structural synergies. For more information, please visit
CAC was formed to make an equity investment in CGP, a joint venture between
CAC and Caesars Entertainment. CAC is the managing member and sole holder of
all of CGP's outstanding voting units.
Caesars Entertainment Corporation is the world's most diversified
casino-entertainment company. Since its beginning in Reno, Nevada, 75 years
ago, Caesars has grown through development of new resorts, expansions and
acquisitions and now operates casinos on four continents. The company's
resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand
names. Caesars also owns the London Clubs International family of casinos.
Caesars is focused on building loyalty and value with its guests through a
unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technology leadership. We are
committed to environmental sustainability and energy conservation and
recognize the importance of being a responsible steward of the environment.
For more information, please visit www.caesars.com.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and
entertainment business. The Company is comprised of three business segments:
MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned
to work together to drive the Company's overall business, which is built on a
foundation of iconic venues and compelling content that the company creates,
produces, presents and/or distributes through its programming networks and
other media assets. MSG Sports owns and operates the following sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New
York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features
the presentation of a wide variety of live sporting events including
professional boxing, college basketball, track and field and tennis. MSG Media
is a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Radio City Rockettes. MSG Entertainment also
presents or hosts other live entertainment events such as concerts, family
shows and special events in the Company's diverse collection of venues. These
venues consist of Madison Square Garden, Radio City Music Hall, The Theater at
Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the Forum in
Inglewood, CA, and the Wang Theatre in Boston, MA. More information is
available at www.themadisonsquaregardencompany.com.
Photo - http://photos.prnewswire.com/prnh/20140325/LA89763
SOURCE Caesars Acquisition Company
Contact: Seth Palansky, Caesars Interactive Entertainment, Inc. (CIE) VP,
Corporate Communications, firstname.lastname@example.org or (702) 407-6344 -- or --
Stacey Escudero, Madison Square Garden (MSG), Vice President, Communications,
MSG Sports, Stacey.email@example.com or (212) 465-5902
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