Calix Accelerates Business Transformation Through New Consulting Services

Calix Accelerates Business Transformation Through New Consulting Services 
Engagements Will Allow Service Providers to Enhance and Monetize the
Broadband Experience Faster 
MINNEAPOLIS, MN -- (Marketwired) -- 03/25/14 --  Calix, Inc. (NYSE:
CALX) today announced the addition of Calix Consulting services to
its Unified Access portfolio. Two new services -- Analytics and
Catalyst -- will help communications service providers leverage Calix
Compass software applications to drive business transformation inside
their organizations. Each Calix Consulting service, customized for
specific business objectives within a given service provider, focuses
on fully understanding their subscribers' experience and delivers
actionable plans to increase subscriber satisfaction. Armed with
these insights, service providers can get to revenue faster with new
services based on subscriber behavior, increase the average revenue
per user (ARPU), reduce churn, and more effectively plan future
network investments based on subscriber usage.  
"The Analytics service from Calix gave us the ability to pull
together our network and customer usage information in a way we
haven't been able to do in the past," said Derrick Mottern, director
of network operations at Nemont in Scobey, Montana. "By integrating
these different sets of data with our back office systems, we were
able to create a list of potential customers in need of more
bandwidth. Moving forward, we will be able to better target customers
with packages that fit their needs and track our success and return
on investment (ROI) more efficiently."  
The Analytics service allows service providers to get the most out of
their Compass applications by analyzing data from each application to
deliver custom action plans to achieve business objectives
pre-defined for each engagement. For instance, by examining usage
patterns from Compass Flow Analyze and correlating the data with
Consumer Connect, the Analytics service helps service providers
better understand usage patterns in their network and how their
subscribers are accessing the Internet through a variety of
broadband-enabled devices. With this detailed understanding, service
providers can deliver and monetize a more personalized broadband
experience to each subscriber. Companies can better target marketing
campaigns and service tiers to subscribers' actual needs and more
efficiently plan capital investments based on how the network is
actually being utilized. 
The Catalyst service enables Calix customers rolling out Compass
applications for the first time to get to revenue faster with new
services, thus accelerating their ROI. By offering both Advanced and
Custom Catalyst services, Calix can tailor each engagement to the
needs of a particular service provider and their network, helping
ensure that all Compass applications are correctly configured and
optimized for immediate business impact. From project management and
engineering support to complete turnkey installation, Catalyst
services bring speed and efficiency to the deployment of all Compass
applications, allowing service providers to increase service velocity
and accelerate market share growth. 
"More than ever, consumers and businesses are looking for a
customized broadband experience that allows them to gain a
competitive edge in their business and have richer, more fulfilling
engagements in their personal lives," said John Colvin, Calix senior
vice president of North American sales. "These new Calix Consulting
services allow our customers to unleash the true power of all Compass
applications to exceed the expectations of their subscribers and
provide the most compelling broadband experience available in their
serving area. While these services provide deep insight into the
subscriber broadband experience, they also allow our customers to
become more CAPEX efficient and achieve a quicker ROI, helping them
to optimize their spending while simultaneously bringing in new
About Calix
 Calix (NYSE: CALX) is a global leader in access
innovation. Its Unified Access portfolio of broadband communications
access software and systems enables communications service providers
worldwide to transform their networks and become the broadband
provider of choice to their subscribers. For more information, visit
the Calix website at  
This press release may contain forward-looking statements that are
based upon management's current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement to
reflect any event or circumstance after the date of this release,
except as required by law. Actual results and the timing of events
could differ materially from current expectations based on risks and
uncertainties affecting the Company's business. The reader is
cautioned not to unduly rely on the forward-looking statements
contained in this press release. Additional information on potential
factors that could affect Calix's results and other risks and
uncertainties are detailed in its Annual Report on Form 10-K for the
fiscal year 2013, filed with the SEC and available at 
Press Inquiries: 
Geoff Burke
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