Americans Have 52 Reasons To Experience Their Australian "Someday" Now

    Americans Have 52 Reasons To Experience Their Australian "Someday" Now

New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism
Australia Offers 52 Aussie Someday Trips for Americans to Win

PR Newswire

LOS ANGELES, March 25, 2014

LOS ANGELES, March 25, 2014 /PRNewswire/ -- Virgin Australia, Delta Air Lines
and Tourism Australia are teaming up to encourage Americans to visit Australia
now, not "someday," in their first joint U.S. marketing campaign, with a
chance to win one of 52 trips. Starting today, "Someday" hopefuls can visit
AustraliaSomeday.com to enter and explore unforgettable experiences throughout
Australia.

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"I really want to go someday" is something Americans say a lot about
Australia. Beyond the major landmarks, few realize the variety an Aussie
vacation allows, where to start or truly how close Australia is – only 14
hours from Los Angeles to Sydney on Virgin Australia's daily direct flights.

To showcase just why There's Nothing Like Australia for a vacation, the
partners are inviting Americans to enter the contest by choosing from 52 (a
whole year's worth!) signature weeklong trips featuring the best experiences
and events in Australia throughout the year. Each trip comes complete with a
week's hotel, roundtrip airfare for two and the featured Australian
experience.

Discover Australia and Win

On AustraliaSomeday.com, "Someday" travelers go on a visual journey through
videos and pictures related to each of the 52 experiences, which act as clues
that hint to where in Australia the experience is enjoyed. Place a "pin" on
the map of Australia at the location and – if they get it right – be entered
to win that "Someday" trip. Hopefuls can enter each of the weeklong
experiences for 52 different chances to win a trip to discover Australia now.

With its breathtaking landscapes, thriving foodie scene and so much more,
Australia consistently tops Americans "must-visit" lists, but for many it's a
trip they'll take "someday." At its core, the 52 "Someday" campaign encourages
travelers to stop waiting, pack their bags and start their journey to
Australia today.

"We know the many Americans that want to visit Australia 'someday' are busy
and that's why they put off going," said Tourism Australia's Vice President,
Americas, Jane Whitehead. "But we also know they deserve a great break and we
want to make this easy – and fun. So we created a contest that will test
everyone's Aussie geography, provide some great vacation inspiration and,
importantly, show how accessible an Aussie vacation is – and how each of these
experiences can be enjoyed within one weeklong trip."

"Participants can choose the experiences that appeal to their interests.
Beyond Australia's natural beauty and iconic attractions we offer one of the
most exciting food and wine scenes, vibrant art, the oldest living culture on
earth with stories 50,000 years old and lively festivals in diverse
locations."

"Someday" Airline Partners

With premier airlines Virgin Australia and Delta as partners, the "Someday"
campaign shows how easy it is to get to Australia.

Virgin Australia Chief Customer Officer, Mark Hassell said: "We have been
flying direct to Los Angeles for over five years and since then we have
significantly expanded our network, now offering seamless connections onto 250
destinations across North America with our partner, Delta Air Lines."

"The journey to Australia starts the second you step on board Virgin Australia
– including award-winning in-flight entertainment, 'starlit' mood cabins,
lie-flat beds in Business Class, premium bars and dining designed by
internationally acclaimed chef Luke Mangan. This is complemented by our warm
and genuine cabin crew who provide outstanding customer service for which we
are renowned."

Through the trans-Pacific joint venture, passengers can connect seamlessly
between Delta and Virgin Australia's three daily flights from both airlines'
international gateway in Los Angeles to Australia's three largest cities –
Sydney, Melbourne and Brisbane – and then continue onto Virgin Australia's
comprehensive network of more than 47 destinations across Australia. Members
of both Delta SkyMiles, and Virgin Australia's Velocity Frequent Flyer program
can earn reciprocal rewards and recognition throughout the journey.

Ranjan Goswami, Delta's vice president – Los Angeles added, "We're excited to
be the first chapter in these Australian getaways by flying winners to our
international gateway in Los Angeles. With our growing Los Angeles network and
commitment to enhancing the customer experience in the air and on the ground,
we know the winners will get their trips off to a great start."

With award-winning service and daily flights out of major U.S. cities,
Americans don't have to wait another day for their someday.

Upon the contest conclusion on April 21 (11:59 pm ET), answers will be
revealed for each experience and the site will continue to serve as a tool for
travelers to build their ideal Australian trip, using the expertly crafted
"Someday" trip itineraries (based on best time to visit, events, etc.) and
Virgin Australia's Airpass. Special offers from Delta Vacations and Virgin
Australia will be available for those who entered, but did not win and still
want experience their Aussie "someday" now.

For further details on the campaign and competition visit
AustraliaSomeday.com, www.facebook.com/SeeAustralia,
www.facebook.com/virginaustralia and www.twitter.com/virginaustralia. Discover
more with #AustraliaSomeday.

To access the multimedia press release which includes image, video and
campaign assets please go to
http://www.multivu.com/mnr/7151951-tourism-australia-52-aussie-someday-trips.



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New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism
Australia Offers 52 Aussie Someday Trips for Americans to Win



New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism
Australia Offers 52 Aussie Someday Trips for Americans to Win



New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism
Australia Offers 52 Aussie Someday Trips for Americans to Win



SOURCE Tourism Australia

Website: http://www.australia.com
Contact: Kristen Malaby, Tourism Australia, on +1 310 695 3214,
kmalaby@tourism.australia.com, Amanda Hollinger, Ketchum on +1 310 295 3310,
Amanda.Hollinger@ketchum.com, Twitter: www.twitter.com/TourismAus
 
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