US companies rate highly against international peers in the competitive Asia
region, new Telstra Global survey finds
NEW YORK, March 25, 2014
NEW YORK, March 25, 2014 /PRNewswire/ --US companies operating in the high
growth Asian region are boldly achieving success, according to a new Telstra
Global survey released today. An impressive 68 percent of US-headquartered
businesses in the region have met their financial and strategic objectives
over the last three years.
US Companies Delivering Results in Asia
The report identified the top performing businesses in Asia as 'Asia Business
Champions' and found US companies make up the largest percentage of
international businesses leading in Asia.
Telstra Global, Head of EMEA and the Americas, Tom Homer said, "As a company
that has a long track record of operating successfully throughout Asia, we
wanted to quantify the business sentiments of multinationals operating in the
region. Our research was also designed to ascertain the attributes and
success factors for businesses that are excelling in Asia and the experiences
of international executives contributing to the growth of these operations.
"US companies in Asia reported that it is extremely important to manage across
countries with honesty, integrity, cultural sensitivity and adaptability,"
added Mr. Homer. "Interestingly, 38 percent of US businesses in Asia see that
bringing senior leaders to local offices is extremely important compared with
33 percent of all other businesses. And 54 percent of US companies find it is
extremely important to communicate the needs of the local market to global
headquarters compared with 43 percent of all other businesses.
The research identifies a superior category of top performing companies in
Asia, termed Asia Business Champions in the report, and categorized as such
based on having far exceeded their financial and strategic objectives in the
last three years, and their expectation to succeed again in the coming three
years. Asia Business Champions comprise just 5 percent of overall companies in
"On a global level, the ICT industry is a standout in Asia, with more than 70
percent of these companies having been very successful in Asia in the past
three years, compared to 61 percent of companies across other sectors," said
Mr. Homer. "Over the next three years both financial services and insurance
companies and those in the ICT sector are most bullish about exceeding their
objectives in Asia, with 55 and 51 percent respectively, compared to 42
percent across the board."
"Besides the promising market conditions, successful companies in Asia have
the necessary foundations – strong leadership and communication across global
headquarters and local offices, combined with a long term view and investment
strategy," concluded Mr. Homer.
The Telstra Global Connecting Countries report also revealed:
o50 percent of companies see expanding into new markets as extremely
important to the success of their firm in the next three years;
oChina is the primary growth market for companies who see expansion into
new markets as a high priority in Asia over the next three years, 50
percent nominated China as part of their strategic expansion plans;
oAdditionally, companies are also focused on expansion into Singapore
(38%), Hong Kong (33%) and India (32%).
Profile of High Performing Companies in Asia:
oThe report identifies a superior category of top business performers in
Asia, termed Asia Business Champions in the report, and categorized as
such based on having exceeded their financial and strategic objectives in
the last three years, and their expectation to do so again in the coming
three years. Asia Business Champions comprise top 5 percent of overall
companies in Asia;
oAsia Business Champions are more likely to have a global footprint than
others in the study, 82 percent operate both in and outside of Asia;
oUS and UK firms are over-represented in the ranks of the top five percent
- Asia Business Champions. 32% of Asia Business Champions are companies
headquartered in the US, compared to a total of 14% of overall respondents
being companies from the US. UK companies make up 8 percent of Asia
Business Champions, compared with only 3 percent of overall respondents
being companies headquartered in the UK;
oICT and financial services companies are also over-represented in the Asia
Business Champions category, 15 percent and 12 percent respectively,
compared with 7 percent of all businesses.
Designed to provide insights into the business performance of organizations
operating throughout Asia, the Telstra Global report, entitled "Connecting
Countries" interviewed more than 4,100 executives and managers with national
or multinational company experience working in Asia. These companies were
headquartered in more than 20 countries around the world, including the United
States, United Kingdom, Germany, Australia, China, Japan, India, Hong Kong,
Singapore and Indonesia.
Find out more and download the Connecting Countries report:
This survey was commissioned by Telstra Global and interviewed 4,155 senior
executives in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia,
Philippines, Singapore, Taiwan, Thailand, and Vietnam with professional
experience working and studying in a country other than the one they are
currently working in. Interviews for this study were conducted online and
executives were drawn from databases of business professionals held by market
research firm GMI. Additional interviewees were recruited through targeted
outreach on LinkedIn and through other professional networks. Interviewees
were incentivized with a US$2 donation to their choice of the Red Cross/Red
Crescent, WWF or UNICEF. In addition 12 in-depth interviews were conducted
with C-level executives in leadership positions with significant professional
experience operating across multiple countries. These interviews lasted 75
minutes and were conducted in Beijing, Hong Kong, Singapore and Jakarta.
About Telstra Global
Headquartered in Hong Kong, Telstra Global is part of Telstra Corporation
Limited, the leading telecommunications and information services company of
Australia. We provide top-tier international customers across Asia Pacific,
Europe, and the Americas with a full breadth of holistic and end-to-end
solutions including managed network services, data, voice, and satellite
solutions. Through our strategic investments over the years, we now own one of
the most technologically advanced IP backbone networks in the world, together
with our offshore subsidiaries. We have licenses in Asia, Europe and the US
and facilitate access to over 1,900 PoPs in 230 countries and territories
across the globe.
Photo - http://photos.prnewswire.com/prnh/20140325/NY89832-INFO
SOURCE Telstra Global
Contact: Katy Culver, Ogilvy Public Relations for Telstra Global, Office:
(212) 880-5361, firstname.lastname@example.org
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