Vapor Corp. Chooses Arrae Creative for Promotion at Colorado's Snowball Music
DANIA BEACH, Fla., March 25, 2014
DANIA BEACH, Fla., March 25, 2014 /PRNewswire/ -- Vapor Corp.(OTCQB: VPCO),
one of the world's largest suppliers of vaporizers and electronic cigarettes,
has selected Arrae Creative Agency as its agency lead for marketing in
Colorado's Snowball Music Festival on April 4-6, 2014. Vapor Corp. will be the
exclusive electronic cigarettes company at the festival.
Arrae will spearhead a multi-platform marketing campaign that positions Vapor
Corp. as the clean choice in the vaporizer and e-cigarette market.
Arrae Creative was chosen for their in-depth understanding of the Colorado
culture, and their fresh perspective as one of Colorado's fastest growing
agencies. Vapor Corp. will focus on engaging the fast-growing market of
vaporizer and e-cigarette smokers through word-of-mouth techniques, integrated
event and social media marketing, and advanced social media analytics and
reporting. Vapor Corp's goal is to drive a higher level of consumer awareness
in Colorado, and introduce smokers the cleaner alternative to traditional
smoking—their flagship brand, Vapor X.
Additionally, Arrae and Vapor Corp. will be collaborating with its
distributors and retailers to drive more traffic to brick and mortar shops,
like its most recent retail vendor addition Smoker Friendly—one of the
nation's largest smoke shops. Vapor Corp. has recently secured 75 shops with
Smoker Friendly, and with a full-fledge campaign in the works, all signs point
to a larger presence for Vapor X in Colorado.
"Increasingly, organizations like Vapor Corp. recognize the strategic role
that integrated digital marketing can play during the growth stages of their
company." Said Ryan Park, CMO at Arrae Creative. "Consumers are increasingly
media agnostic and product saavy; well before making a purchase, consumers'
decisions are shaped by peer reviews, digital touch points, and their physical
exposure to the brand. Our job isn't advertising to audience, rather we are
focused on educating, engaging, and listening to them to provide a better
brand experience. We are thrilled to add a technologically innovative company
like Vapor Corp. to our rapidly growing customer base, and look forward to
growing their business."
About Vapor Corp.
Vapor Corp. designs, markets, and distributes electronic cigarettes and
accessories, under the Krave®, Fifty-One® (also known as Smoke 51), VaporX®,
Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumare™ and
Smoke Star® brands. "Electronic cigarettes" or "e-cigarettes," are
battery-powered products that enable users to inhale nicotine vapor without
smoke, tar, ash, or carbon monoxide.
The Company offers disposable electronic cigarettes in multiple sizes, puff
counts, styles, flavors and nicotine strengths; rechargeable vaporizers for
use with either e-liquid solutions or dry herbs or leaf; and rechargeable
electronic cigarettes, which are available in either two or three part units,
also known as Duo or TRIO® products.
Arrae Creative, Ltd. is one of Colorado's fastest growing full service
agencies. The company handles a broad range of design and development services
spanning everything from brand identity to complex app development. Arrae
Creative is headquartered in Denver, Colorado with clients ranging from
Fortune 500 to Government, Non-Profits and Small Business.
Arrae's services include, but are not limited to: Advertising, Application
Development, Branding & Identities, Data Visualizations, Design, Interactive,
Mobile Application Development, Social Media Marketing, Marketing Strategy,
UI/UX, Video, and Website Design and Development.
Chief Marketing Officer
Arrae Creative, Ltd.
O: (303) 945-2343
SOURCE Arrae Creative
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