U.S. Bank Named a "Best Brand" for Middle Market and Small Business Banking by Greenwich Associates

  U.S. Bank Named a "Best Brand" for Middle Market and Small Business Banking
  by Greenwich Associates

Business Wire

MINNEAPOLIS -- March 25, 2014

Leading financial services consulting and research firm Greenwich Associates
has recognized U.S. Bank on its debut list of Best Brands in U.S. Small
Business and Middle Market Banking. Additionally, across small business and
middle market banking, U.S. Bank was named a Greenwich Best Brand for Loans or
Lines of Credit, Cash Management, and Ease of Doing Business. U.S. Bank earned
Best Brand for Trust in the middle market category.

Greenwich Associates conducted interviews with more than 17,000
decision-makers for banking services at small businesses and nearly 14,000
interviews with middle-market companies annually. The winners are cited most
frequently by these companies as banks they would consider using for any
business or commercial banking product.

“At U.S. Bank we strive to provide our customers with superior products and
services,” said Richard Payne, vice chairman of Wholesale Banking for U.S.
Bank. “This recognition by Greenwich Associates is an honor and confirms that
our customers have confidence in our company, our people, our products and our

Greenwich Associates noted that trust continues to be an important factor for
businesses in choosing a bank, and this year the ease of doing business with
the bank became increasingly important factor. They say that with increased
documentation requirements, banks that make applying for and receiving a loan
an efficient and painless process are going to perform well in business
customer satisfaction.

The full announcement from Greenwich Associates is available at

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $364 billion in assets as of Dec. 31, 2013, is
the parent company of U.S. Bank, the 5th largest commercial bank in the United
States. The company operates 3,081 banking offices in 25 states and 4,906 ATMs
and provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.


U.S. Bank Public Relations
Teri Charest, 612-303-0732
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