Sunrise Micro Devices is Unlocking the Potential of IoT by Offering Radio Design in IP Form

  Sunrise Micro Devices is Unlocking the Potential of IoT by Offering Radio
  Design in IP Form

  The wireless IP company is on a mission to simplify radio connectivity and
                   accelerate the deployment of IoT devices

Business Wire

DEERFIELD BEACH, Fla. -- March 25, 2014

Sunrise Micro Devices Inc., (SMD) an expert in sub-volt wireless design, is
now a wireless intellectual property (IP) company delivering complete radio
solutions to help accelerate the deployment of Internet of Things (IoT)
devices. Standards-based wireless technologies offer interoperability and
enable low-power wireless sensor nodes to connect to the Internet. Enabling a
range of semiconductor companies to easily design and deploy devices that
include wireless capabilities will result in more IoT products with unique
features and applications.

“Our goal is to make low-power wireless connectivity practical for IoT by
delivering a radio building block that is truly low-voltage and is
straightforward to incorporate into a chip design,” said Dr. Fred Martin,
president and CEO at SMD. “Our strong team is deeply rooted in wireless and
low-power design and has the strategic financial backing to enable SMD to
deliver these compelling solutions.”

Low-power IoT devices require integrated system-on-chip (SoC) solutions. These
IoT SoC solutions require processor and radio technology, together with
features unique to the target applications. While digital design is well
known, implementing low-power radios is still an art form that few companies
have mastered. By delivering a complete low-power radio solution as IP, SMD
not only satisfies the needs of most vendors, but also enables them to utilize
their core competencies in areas they can offer differentiation.

“More than 49 billion Internet of Things devices are expected to ship between
2014 and 2020, and IoT nodes are expected to account for 40 percent of these
devices.” said Bill Morelli, associate director, Internet of Things at IHS.
“Many of these nodes are devices that until recently did not exist or never
existed on the Internet. Integrating low-power, low-cost connectivity
solutions that are quick to market will be a crucial element to capitalize on
this rapid growth.”

The CORDIO™ product line is SMD’s family of radio IP solutions. Each CORDIO
solution includes a pre-qualified, self-contained radio block, related
firmware and guidelines for design, test, integration and qualification – the
ideal solution to get from design concept to end-user production. With the
CORDIO family of radio IP, semiconductor companies have access to
cutting-edge, sub-volt radio solutions and can effectively keep pace with
evolving standards and processes in a cost-effective, risk-free manner, making
it financially and strategically prudent for them to buy vs. make.

Core to all CORDIO radios is native sub-volt operation. Operating below 1 Volt
enables the radio to “sip” energy from a battery, thus greatly extending the
devices’s life. In addition, it makes it easier to run without batteries by
using sources like solar, heat or vibration. With over 20 years of sub-volt
design expertise from leading technology companies, SMD’s team applies its
know-how to all of the CORDIO designs.

About Sunrise Micro Devices

Sunrise Micro Devices (SMD) is making wireless connectivity practical for the
Internet of Things (IoT) by Simplifying Radio Connectivity™. SMD develops
standards-based low-voltage radio platforms and delivers these designs as
intellectual property (IP). With a rich heritage and know-how in radio,
semiconductor, and low-voltage design, SMD’s goal is to develop compelling
designs that can steer and enable markets. Technology developed by SMD not
only reduces cost and power consumption of today's applications; it also
complements new power sources and energy harvesting devices. SMD technology,
through its customers and partners, will enable and accelerate the IoT
phenomenon. ARM Holdings plc, a worldwide leader in microprocessor IP, is
investing in SMD.

Sunrise Micro Devices website:

Sunrise Micro Devices on Twitter:

CORDIO™ and ’Simplifying Radio Connectivity™’ are trademarks of Sunrise Micro
Devices Inc. Bluetooth® is a registered trademark of Bluetooth SIG, Inc.


Sunrise Micro Devices Inc.
Prithi Ramakrishnan, 561-451-4100
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