The Best Just Got Better: Introducing The HTC One (M8)

            The Best Just Got Better: Introducing The HTC One (M8)

Delivering breakthrough design and packed with the latest HTC Sense™ 6
experience, HTC Duo Camera for advanced imaging and intuitive Motion Launch™,
the HTC One (M8) delivers an unparalleled smartphone experience for 2014

PR Newswire

BELLEVUE, Wash., March 25, 2014

BELLEVUE, Wash., March 25, 2014 /PRNewswire/ --HTC, a global leader in
innovation and design, today unveiled the highly anticipated new HTC One (M8),
the ultimate evolution of the award-winning HTC One (M7). Launching in
Gunmetal Gray^1 with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a
high-quality metal unibody with a Smart Sensor Hub that anticipates your needs
and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera
technology delivers creative, professional-looking photos and amazing effects,
and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

The newly unveiled HTC One (M8) gets additional protection and functionality
with the addition of the Dot View case, which protects the screen, while
providing additional functionality by displaying notifications and
interactions in a sleek retro, dot-matrix style.

Peter Chou, CEO, HTC said: "In 2013 we introduced the best smartphone in the
world, but we never stopped challenging ourselves and the status quo in this
category. As pioneers in mobile innovation, we continue to design and build
devices that will dazzle, inspire and transform the smartphone industry. Today
I'm proud to launch the most stunning, intuitive and advanced handset that the
industry has seen to date, the new HTC One (M8)."

Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One
(M8), the phone's body has been re-crafted to create an even more stunning yet
approachable look. The beautiful, durable, high-quality metal unibody flows
right up to the 5-inch, full HD (1080p) display, tapering to thinner edges,
with softer curves for a smooth, more natural grip, while adding the benefit
of removable storage accommodating up to a 128GB micro SD memory card for more
content to share.

Supported by the Qualcomm™ Snapdragon® 801 processor with 2.3 GHz quad-core
Krait CPUs and fully integrated 4G LTE, and running Android 4.4, Kit Kat, the
latest version of the Android OS, the new HTC One (M8) features the all-new
HTC Sense™ 6, available on the device and as an upgrade from the Google Play
store^2. Completely redesigned with a cleaner, more striking visual style, HTC
Sense™ 6 features bold, customizable color themes and delivers a more
intuitive, personalized user experience. For those who prefer the stock
Android experience, the HTC One (M8) Google Play edition will be available for
pre-order beginning today and for purchase on the Google Play store in the
coming weeks.

A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by
combining the world's first smartphone with a Duo Camera that features HTC's
innovative HTC UltraPixel™ module, with a dual flash and full 1080p HD video
recording. The new Duo Camera produces incredible images in all lighting
conditions and rich, high-quality video. A 5-megapixel wide-angle front-facing
camera also captures superior selfies with ease.

The Duo Camera incorporates a special depth sensor, in addition to the main
HTC UltraPixel™ module, for a range of artistic effects and tools that allow
more creativity with images than ever before. Using the depth sensor to
capture detailed depth information from a scene, the Duo Camera can create
professional-looking portraits --- alter the focus of an image after the photo
has been taken with UFocus™, or make the photo's subject stand out in a more
impactful way by altering the background with creative effects using
Foregrounder. Other tools include Seasons animations to add seasonal flavor to
the image, Copy & Paste^3 to insert family and friends into an entirely
different photo, and Dimension Plus™, which presents a unique perspective by
changing the image angle with a simple screen tilt.

This advanced camera technology also works behind-the-scenes, capturing images
right from launch so that when the shutter is activated, the sharpest possible
image is instantly displayed. The camera autofocus operates at a speed of 300
milliseconds, producing beautifully crisp images of split-second action. When
the flash is required, the intelligent LED Dual Flash automatically selects
the exact color tone and light intensity for more natural skin tones and a
professional-looking shot.

With so much scope to create exciting imagery, HTC's Gallery organization also
has been a priority for the designers of HTC Sense™, who developed Image
Match, a visual search tool that intuitively moves all photos from a
particular subject into one album.

Finally, the new HTC One (M8) also has an integrated Slow Motion mode, which
enables high-definition video capture in slow motion to produce unique effects
in the final version. When editing, action can be slowed at critical points
for emphasis– perfect for adding drama or highlighting a special moment.

Zoe™ in the cloud
In 2014, HTC's unique Zoe™ feature will evolve into a cloud-based service,
enabling Zoe Video uploadsfor all to see, along with the ability to invite
friends and family to add their own photos, videos andmusic to the original
Zoe video. Incredible highlight reels of classic moments are even better when
the creation is shared. The new Zoe app will be available for download through
Google Play this summer.

Motion Launch™ – convenient gesture controlled shortcuts
With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts
capabilities that give the product a sixth sense. For example, Motion Launch™
is immediately able to detect its position and movement, thanks to built-in
motion sensors that allow interaction with the phone without turning on the
screen. A simple swipe will activate the device, Auto Answer allows calls to
be answered without touching the screen simply by putting the phone to the ear
– a handy tool if the phone rings while gardening or washing dishes – and a
double tap turns the lock screen on and off.

HTC Dot View™ case –smart protection with retro flair
An outstanding smartphone deserves a smart case that protects and extends its
innovative design and industry-leading functionality. Optimized by HTC Sense™
6, the new HTC Dot View phone case protects the screen, while displaying
notifications and interactions in a retro, dot-matrix style.

Taking that sixth-sense functionality one step further, Motion Launch™ is
extended to the HTC's new Dot View case – simply double tapping to turn on the
phone, in addition to checking the time, weather, new texts, emails and calls
– all without touching or revealing the screen.

Extreme Power Saving Mode – extra standby time at no extra cost
The innovation continues as HTC changes the way people use their phone
battery. With the original HTC One (M7), HTC optimized power consumption to
get the most out of the phone. The new HTC One (M8) takes battery optimization
to a whole new level making the battery power last 40 percent longer. While
normal power saving mode delivers a great experience, the HTC One (M8)
features an Extreme Power Saving mode that makes the battery last even longer.
Fully charged, it will deliver 14 days' worth of battery power, while allowing
calls, texts and emails – perfect for travel. Activated either manually or
automatically, Extreme Power Saving mode delivers 60 hours of extra standby
time at 20 percent power, 30 hours at 10 percent power and 15 hours at 5
percent power. Whether out late at night or hiking in the mountains, running
out of battery power is no longer a worry.

HTC BoomSound™ gets bigger
The new HTC One (M8) again takes the smartphone audio experience to new
heights. The latest HTC BoomSound™ technology creates an immersive, powerful,
crystal-clear sound with rich tones from bass through to treble. Delivering
sound that is 25 percent louder  than the HTC One (M7), without compromising
quality, the new HTC One (M8) has dual frontal stereo speakers with a new
amplifier, redesigned speaker chambers and a tailored audio profile for a
truly high-definition experience.

HTC BlinkFeed™ – Your news direct to your home screen
HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid
browsing experience, adaptable tiles and a new layout that presents articles
in a clean, easy-to-read way. With the introduction of a new SDK that allows
partners to integrate their own content, users can more easily find and
subscribe to new media sources, in addition to instantly creating custom feeds
on any topic. Whether sports, movies or shopping are a favorite interest, this
feature ensures delivery of the most useful and relevant information. With
News Bundles that bring all articles and tweets on the same topic together for
easy reading and more than 1000+ content partners now clearly categorized on
one page, following the most interesting news couldn't be simpler^4.

Fitness at a glance
With the new HTC One (M8), it's easier than ever to get healthy and stay
motivated by combining its power-saving sensor hub with the preloaded Fitbit^®
app.^5 Alternatively, the phone can be used with one of Fitbit's range of
trackers^6 to access advanced features such as sleep tracking and smart alarm
or to capture data when exercising without the phone. Set fitness goals and
see achievements brought straight to the HTC BlinkFeed™ home screen with no
additional effort. Fitbit is the top downloaded app for connected fitness
devices on the Google Play store.

HTC Sense™ TV
The only remote anyone will ever need has been redesigned on the new HTC One
(M8) to provide an interactive second screen. Integrated official Facebook and
Twitter streams enable real-time conversations and the ability to follow fan
commentary about programs online and in social circles. HTC Sense™ TV now also
brings live sports statistics for the 10 most popular sports in the world,
with sports fans able to access the latest scores, match statistics and get
live updates from games that can't be missed while watching another game on
the main TV screen.

"This extensive range of enhancements shows that we put consumers at the
center of everything we do, which is why our customers can be confident they
are getting the best smartphone of 2014," said Jason Mackenzie, president of
HTC Americas. "With our focus on delivering a premium experience to consumers
and the tremendous support from our partners, I'm thrilled that we can make
the HTC One (M8) available for purchase today across North America and ensure
that HTC will help protect that investment long after their purchase with HTC
Advantage."

Premium Customer Support
HTC Advantage enables unmatched support for the HTC One family of smartphones
– HTC One (M8), HTC One, HTC One mini and HTC One max – by working to solve
the challenges of today's mobile lifestyle. The program is available at no
extra charge and features a free, one-time cracked screen replacement within
the first six months of ownership, a commitment to future software innovation
and content storage and backup solutions that consumers need in today's
digital world.

In addition to the latest software updates from Android, HTC will continue to
drive innovative experiences on the HTC One family of smartphones by
delivering HTC Sense 6 applications through Google Play, which provides
consumers with richer features when available, rather than waiting for the
next major OS update. HTC Sense 6 will be available for all 2013 HTC One
products - HTC One (M7), HTC One mini and HTC One max – in the U.S. and Canada
later this spring.

North America availability
The new HTC One (M8) will be sold through more than 230 operators around the
globe in Gunmetal Gray, Glacial Silver and Amber Gold.

In North America, the HTC One (M8) is available online today through major
wireless carriers and retailers including Amazon, Appalachian Wireless, AT&T,
Best Buy, Bluegrass Cellular, Car Toys, Cellcom, Chat Mobility, Cincinnati
Bell Wireless, Costco, Military Exchange, Net10 Wireless,Pioneer
Cellular,RadioShack, Sprint, Verizon Wireless and Walmartin the United
States, and Best Buy, Bell, Future Shop, Rogers, SaskTel, T-Booth, TELUS, Wind
and Wireless Wave in Canada. Starting in April, it will also be available to
purchase online and in retail through T-Mobile, and broad in-store
availability across the majority of partners begins on April 10.

Unlocked and developer editions of the HTC One (M8) are also available to
customers through www.htc.com at an MSRP of $649.99.

Amber Gold U.S. Availability
The HTC One (M8) in Amber Gold will initially be sold exclusively through Best
Buy in the United States, with the option of 4G LTE service through AT&T,
Sprint or Verizon. Online sales start today through BestBuy.com and in-store
availability at more than 1,400 Best Buy and Best Buy Mobile stores begins on
April 10.

For more information about the HTC One (M8), please visit www.htc.com.

For press materials and images of the HTC One (M8) please visit:
http://www.htc.com/us/about/newsroom/press-kit/htc-one-m8/

About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning
mobile devices and industry firsts. By putting people at the center of
everything it does, HTC pushes the boundaries of design and technology to
create innovative and personal experiences for consumers around the globe.
HTC's portfolio includes smartphones and tablets powered by the HTC Sense^®
user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For
more information, please visit www.htc.com.

© 2014 HTC Corporation. All rights reserved. HTC, the HTC logo, HTC One, the
HTC One logo, HTC Sense, HTC Sense TV, Motion Launch, HTC BoomSound, HTC
UltraPixel, UFocus, Zoe, HTC Dot View, HTC BlinkFeed, and all other HTC
product and service names referenced herein are the trademarks or registered
trademarks of HTC Corporation and its affiliates in the U.S. and/or other
countries. All other trademarks and service marks mentioned herein, including
company names, product names, service names and logos, are the property of
their respective owners and their use herein does not indicate an affiliation
with, association with, or endorsement of or by HTC Corporation. Offers,
features and product appearance and specifications may be subject to change.

^1 Other available colors at launch are Glacial Silver and Amber Gold
^2 The upgrade will be available on the Google Play store in the coming weeks
^3 The Copy and Paste feature will be available to download from the Google
Play Store soon
^4 Following its popularity with HTC users, HTC will now make HTC BlinkFeed
available to other Android devices, launching on the Google Play store soon.
^5 The Fitbit app is only pre-loaded in certain countries. Please speak to the
local market for verification. It is available to download from the Google
Play store and tracks your steps / monitors your activity
^6 Sold separately

Today, HTC unveils its new HTC One (M8) smartphone in New York, delivering an
unparalleled mobile experience. The new smartphone features a high-quality
metal unibody design with smart sensors that anticipate needs and uses special
Motion Launch controls to make everyday tasks easier.

Photo - http://photos.prnewswire.com/prnh/20140325/AQ89955-a

Photo - http://photos.prnewswire.com/prnh/20140325/AQ89955-b

SOURCE HTC

Website: http://www.htc.com
Contact: Drew Crowell, 214-549-7303, dcrowell@golinharris.com
 
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