Blue Nile Launches Designer Collective

Blue Nile Launches Designer Collective

Showcase of Established Designers and Emerging Talent Features an Assortment
of Distinctive Fine Jewelry

SEATTLE, March 24, 2014 (GLOBE NEWSWIRE) -- Blue Nile (Nasdaq:NILE), the
leading online retailer of diamonds and fine jewelry, today announced the
launch of the Blue Nile Designer Collective, a showcase of established
designers and emerging talent available at www.bluenile.com.

The assortment of fine jewelry embodies the distinctive vision and
craftsmanship from each designer. The pieces are created using a variety of
metals, diamonds, gemstones and colors, and shaped by the designers'
untethered imagination. By using both established and emerging talent, Blue
Nile is taking a unique approach to the trend of designers creating custom
pieces for jewelry brands.

"The Designer Collective raises the profile of a group of incredibly talented
designers and offers our customers a more bespoke product assortment," said
Blue Nile Chief Merchandising Officer Julie Yoakum. "Our customers choose Blue
Nile not only for our fine quality, value, and guidance, but also for our
personalized designs, and the Designer Collective will enhance their
experience."

The Blue Nile Designer Collective includes rings, earrings, pendants, and
bracelets ranging in price from $55 to $6,000, and is available at Blue Nile
(www.bluenile.com). The designers include:

Anne Sportun

Renowned for her natural sense of elegance, Anne's work is inspired by the
surrounding natural world and the intimate connection the wearer shares with
each piece of jewelry.

Bree Richey

Bree Richey draws inspiration directly from her Scandinavian heritage, as well
as her love for Art Deco and contemporary styles. Her jewelry designs
seamlessly combine clean lines reminiscent of modern furniture with the
vibrant colors of gemstones and pearls.

Denise James

Denise James takes inspiration from her travels and old family photographs.
Her jewelry radiates old-world elegance and hand-crafted luxury.

Robert Leser

Robert is a third generation artist with a reputation for colorful expression.
He tells his story through texture and colors, and the result is breathtaking
fine jewelry.

Blue Nile Studio

This carefully selected collection of fine jewelry is inspired by the passion,
experience, and talent of industry-leading designers. Their creativity
influences classic jewelry and exceptional craftsmanship.

The Blue Nile Designer Collective is an extension of the company's partnership
with designers. In October 2012, Blue Nile launched Monique Lhuillier Fine
Jewelry, a curated collection of engagement rings and wedding bands from the
internationally renowned bridal designer. Inspired by Lhuillier's couture
bridal creations, the assortment reflects the sophistication, elegance, and
femininity of the brand. In October 2013, the line was expanded to include
earrings, necklaces, and pendants.

For more information or to request hi-res product images and headshots, please
contact:

Josh Holland
Blue Nile, Inc.
206-336-6773
joshh@bluenile.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry.
The Company delivers the ultimate customer experience, providing consumers
with a superior way to buy engagement rings, wedding rings, and fine jewelry.
Blue Nile offers in-depth educational materials and unique online tools that
place consumers in control of the jewelry shopping process. The Company has
some of the highest quality standards in the industry and offers thousands of
independently certified diamonds and fine jewelry at prices significantly
below traditional retail. Blue Nile can be found online at www.bluenile.com.
Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol
NILE.

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