Sofia Vergara Launches Her Premiere Fragrance For Women On HSN

        Sofia Vergara Launches Her Premiere Fragrance For Women On HSN

PR Newswire

NEW YORK, March 24, 2014

NEW YORK, March 24, 2014 /PRNewswire/ --Sofia Vergara, an international
entrepreneur, actress and style icon, enters the fragrance business with the
launch of her first scent, SOFIA BY SOFIA VERGARA.The fragrance makes its
debut exclusively with entertainment and lifestyle retailer HSN at 12:01 a.m.
on April 24^th and in key markets internationally. SOFIA will roll out to
retailers nationwide in September. The luxurious new, juicy oriental floral
fragrance embodies the actress' vibrant personality, innate charm and exotic

Sofia Vergara launches her premiere fragrance for women, SOFIA BY SOFIA

"SOFIA BY SOFIA VERGARA is designed for the woman who wants to feel
irresistible and truly enjoys being a woman," says Sofia Vergara. "I wanted to
bring a little bit of who I am, my ethnicity and create a fragrance that is a
true reflection of me."

"It was important for Sofia to wait to launch a fragrance until the timing was
right," according to Luis Balaguer, CEO and co-founder of Latin World
Entertainment with Sofia Vergara in 1994. "Sofia wanted to be very involved
in the development of the fragrance and we knew it was critical to carefully
choose the right partners (Maesa and Parlux), as well as the distribution

The fragrance is a natural extension of the Sofia Vergara lifestyle brand.
"Sofia has a passion for empowering women to feel good about themselves. She
focuses her brand on creating products that enhance a woman's life," says
Nancy Overfield-Delmar, President of Latin World Entertainment Licensing.

HSN's Chief Merchandising Officer Anne Martin-Vachon said, "This fragrance
truly embodies Sofía's captivating personality. She is smart, glamorous,
sophisticated, sensual and highly accessible to her fans…all great qualities
to have for a successful beauty launch at HSN."

Passionately constructed with perfumer Bruno Jovanovic (IFF), SOFIA BY SOFIA
VERGARA is a sparkling cocktail of exquisite notes. The scent opens with a
beautiful berry blend to represent Sofia's vibrant energy while the middle
notes embrace her love for her native country, Colombia. Lastly, the base
notes evoke her sexy, provocative magnetism. The fragrance combines unique
ingredients, including:

  oTOP NOTES: Blackberry, Sparkling Cassis Buds, Plum
  oMID NOTES: Purple Violet, Colombian Rose, Colombian Orchid
  oBASE NOTES: Earthy Woods, Vanilla, Sandalwood

"Inspired by Colombia's native gem and Sofia's favorite stone – the emerald –
the bottle has been carved into a brilliant, multi-faceted form that radiates
the extraordinary glamour for which Sofia is known," explained Scott Oshry,
CMO and Partner of Maesa, the branding and manufacturing firm behind the
fragrance. "We've created a classic fine fragrance that captures the essence
of Sofia."

Donald Loftus, President of Parlux Ltd. said, "Once we had the right fragrance
and packaging, our next step was to find the ideal retail partner. HSN is the
perfect platform to introduce Sofia's signature fragrance as it allows women
the opportunity to enjoy a night in with Sofia and shop with her in the
comfort of their own homes."

Sofia's bold sensuality is captured in an evocative ad campaign shot by Carter

The Eau de Parfum will retail for $55 (100ml) and $48 (50ml) and a Shimmer
Body Lotion for $30. For more information, visit

Latin World Entertainment is the premiere Hispanic talent management,
entertainment-marketing, production and licensing firm in the U.S. LWE
represents the biggest stars, opinion makers and trendsetters in the
Spanish-speaking entertainment world and leverages that star power to take
brands into the burgeoning US Hispanic market.

Parlux Fragrances, LTD, a leading global beauty company designs, manufactures,
markets and distributes prestige fragrances and related products since 1987.
It holds the licenses for notable fragrance brands including Rihanna, Jessica
Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others.

Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings
Inc., an independent, national, vertically integrated wholesale distributor
and specialty retailer of fragrances and related products. It is traded on the
NASDAQ exchange (PERF).

Maesa is a company that fosters an entrepreneurial spirit, cultivates
leadership and encourages innovative thinking. With offices in New York,
LosAngeles, Paris, and Dongguan, Maesa's teams cooperate cross functionally
to continually innovate and reinvent products to best serve the global
customer. Maesa launches more than 1,000 proprietary products a year and
partners with over 100 leading retailers and beauty brands worldwide ranging
from fragrance, color cosmetics, bath & body, skincare, haircare, and home.
While combining creativity, entrepreneurial vision and proprietary resources,
Maesa designs and manufactures private label and exclusive brands for
retailers offers branding, design, marketing, packaging and turnkey
manufacturing for beauty brands.

Sofia Vergara launches her premiere fragrance for women, SOFIA BY SOFIA

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SOURCE Parlux Fragrances, LTD

Contact: Alison Brod Public Relations, 212.230.1800, or Maria Ramirez,, or Carey Burgess,; or HSN, Brad
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