Elizabeth Arden Introduces Elizabeth Arden Rx

  Elizabeth Arden Introduces Elizabeth Arden Rx

 A Comprehensive Professional Skincare Line Exclusively For Physician Offices

Business Wire

NEW YORK -- March 24, 2014

Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty products
company, introduces new Elizabeth Arden Rx, a comprehensive professional
skincare line developed exclusively for physician offices. Elizabeth Arden Rx
addresses four key skin conditions—Anti-Aging, Brightening, Clarifying, and
Hydration—combining highly effective in-office treatments and at-home products
to provide simple solutions for patients with signs of premature skin aging,
uneven skin tone and pigmentation, acne and problem-prone skin and dry
dehydrated skin. The at-home products are designed to be used as stand-alone
home skincare—as well as enhance, maintain and optimize results between
professional treatments—by using proprietary ingredients including several new
patent-pending technologies: AHA Retinoid Conjugate, an AHA/Vitamin A
derivative combination; Allyl PQQ, a new mitochondrial anti-oxidant; and a
novel anti-oxidant complex^1 designed specifically to protect essential skin
proteins against harmful degradation.

“Elizabeth Arden Rx offers a more complete approach to improving skin health
with a comprehensive skincare regimen that provides safe, effective, simple
solutions both in and out of the physicians office,” said Arthur Pellegrino,
Vice President, Research and Development at Elizabeth Arden “These products
are the result of years of research into the needs of patients and the
development of novel new, clinically proven ingredients. All of this results
in a highly effective yet aesthetically elegant skincare line.”

The beauty care giant tapped the innovation expertise of US CosmeceuTechs, LLC
and its CEO, Joe Lewis to collaborate on Elizabeth Arden Rx. Lewis, first
partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage®, which has
gone on to win more than 160 awards globally. Lewis, a chemist and
cosmeceutical skincare researcher, is best known for introducing some of the
world’s most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in
1983, Idebenone in 2004 and CoffeeBerry® in 2007.

“With Elizabeth Arden Rx, we have an opportunity to provide physicians and
patients with some of our most advanced skincare technology,” said Joe Lewis,
CEO of US CosmeceuTechs, LLC. “We believe the combination of these novel
technologies offers new simple solutions for patient skin conditions with
improved efficacy, reduced irritation and therefore better overall results
with improved compliance."

                         Elizabeth Arden Rx Overview

Professional In-Office Treatments:

Elizabeth Arden Rx offers four physician-strength, clinically proven chemical
peel treatments to address key skin concern areas—Anti-Aging, Brightening,
Clarifying and Hydration—designed for fast and visible results with minimal
downtime. The in-office treatments are uniquely tailored with specific
combinations/concentrations of ingredients to “peel” the stratum corneum
without invasive damage to the underlying viable epidermis.

Anti-Aging Peel: Uses a powerful, effective combination/concentration of
anti-aging and hydrating ingredients including Lactic Acid (AHA), Phenol, TCA,
and Salicylic Acid (BHA) to help reduce the appearance of fine lines,
wrinkles, and age spots while improving skin texture, tone and resilience for
an overall rejuvenated look.

Brightening Peel: Uses a unique and synergistic combination of Lactic Acid
(AHA), Mandelic Acid (AHA), Salicylic Acid (BHA), Methyl Gentisate, AHA
Retinoid Conjugate and PQQ that are effective in reducing the appearance of
age spots and uneven skin tones.

Clarifying Peel: Uses a combination of Lactic Acid (AHA), Azelaic Acid,
Salicylic Acid (BHA) and AHA Retinoid Conjugate ideal for problem-prone skin
to reduce the appearance of blemishes and skin imperfections, age spots, and
fine lines and wrinkles, while improving hydration, radiance and youthful
appearance.

Hydrating Peel: Uses Lactic Acid (AHA) to increase skin hydration, reduce
appearance of fine lines, wrinkles, while also improving skin texture,
radiance and youthful appearance.

At-Home Skincare Regimen:

Elizabeth Arden Rx at-home treatments are innovative, highly effective
multi-functional products formulated with some of today’s most advanced
ingredients and skincare technologies, like the new patent-pending AHA
Retinoid Conjugate. This conjugate is designed to work with the skin to
deliver the benefits of both AHA and Retinoid (Vitamin A derivative) while
helping to reduce irritation. Each of the four regimens—Anti-Aging,
Brightening, Clarifying, and Hydrating—includes a pre-treatment cleanser and
Triple Protection Factor Broad Spectrum Sunscreen SPF 50+ (TPF 50), a new
standard in topical skin protection. All Elizabeth Arden Rx at-home products
provide multi-benefits in addressing the overall skincare concerns of patients
and are oil-free, non-comedogenic, dermatologist tested, fragrance-free and
paraben-free.

Triple Protection Factor SPF 50 (TPF 50): A groundbreaking new anti-aging
product formulated with a unique combination of protective ingredients
including a DNA Enzyme Complex, a highly potent protein protection Antioxidant
Complex and broad spectrum SPF 50+ sun protection. TPF 50 is a physical
sunscreen, prepared in a hydrating, universal tinted formulation suitable for
all skin types. A clinical study published in The Journal of Drugs in
Dermatology finds TPF 50’s revolutionary skin protection technology to reduce
the effects of sun damage associated with skin aging and non-melanoma skin
cancer.^2

Anti-Aging Skincare Regimen: Anti-Aging at-home products contain unique
combinations and concentrations of proven ingredients designed to prevent
signs of aging and reduce the appearance of fine lines and wrinkles while
improving skin texture, resilience and radiance.

The Anti-Aging Skincare Regimen is a simple, effective three-product system
including: Hydrating Cream Cleanser, Anti-Aging Serum and TPF 50. The
treatment serum is comprised of a potent blend of Lactic Acid (AHA), Salicylic
Acid (BHA), AHA Retinoid Conjugate, FGF Polypeptide, Methyl Gentisate and
Arazine.®

Brightening Skincare Regimen: Brightening at-home products contain unique
combinations and concentrations of proven ingredients designed to reduce the
appearance of age spots and pigmentation while improving skin tone.

The Brightening Skincare Regimen is a simple, effective three-product system
including: Hydrating Cream Cleanser, Brightening Serum and TPF 50. The
treatment serum is comprised of powerful pigment inhibiting antioxidants
including Methyl Gentisate and Chlorogenic Acid (a potent health beneficial
compound found in coffee) in combination with AHA and Retinoid technologies.

Clarifying Skincare Regimen: Clarifying at-home products contain unique
combinations and concentrations of proven ingredients designed to reduce the
appearance of problem-prone skin, blemishes and skin imperfections.

The Clarifying Skincare Regimen is a simple, effective three-product system
including: Clarifying Foaming Cleanser, Clarifying Serum and TPF 50. The
treatment serum is formulated with a potent blend of Lactic Acid (AHA),
hydrophilic skin exfoliant and moisturizer, Salicylic Acid (BHA), lipophilic
skin exfoliant and AHA Retinoid Conjugate (vitamin A derivative) technologies.

Hydrating Skincare Regimen: Hydrating at-home products contain unique
combinations and concentrations of proven ingredients that are designed to
increase short and long term skin hydration on dry skin.

The Hydrating Skincare Regimen is a simple, effective three-product system
including: Hydrating Cream Cleanser, Lactic Acid Hydrating Cream and TPF 50.

Elizabeth Arden Rx (ElizabethArdenRx.com) was introduced at the 2014 American
Academy of Dermatology Meeting in Denver, Colorado on March 21, 2014, where
the company co-sponsored the Skin Cancer Foundation’s annual event. At this
event, Elizabeth Arden Rx announced its Patient Alliance Program for Advanced
Basal Cell Carcinoma patients, which provides complimentary TPF 50 to
qualified patients. Elizabeth Arden Rx is available in physician offices
nationwide beginning April 2014.

About Elizabeth Arden

Elizabeth Arden is a global prestige beauty products company with an extensive
portfolio of prestige beauty brands sold in over 120 countries. The company's
brand portfolio includes Elizabeth Arden skincare, color, and fragrance
products; professional skincare line, Elizabeth Arden Rx; the celebrity
fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston,
Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift; the designer
fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene,
Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and
the lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine
Cologne.

^1 This anti-oxidant complex has been rigorously tested against a large number
of anti-oxidants and is more effective than any single anti-oxidant tested

^2 If used as directed with other sun protection measures, decreases the risk
of skin cancer and early skin aging caused by the sun. Sun protection
measures: Spending time in the sun increases your risk of skin cancer and
early skin aging. To decrease this risk, regularly use a sunscreen with a
Broad Spectrum SPF value of 15 or higher and other sun protection measures
including: limit time in the sun, especially from 10 a.m. – 2 p.m., wear
long-sleeved skirts, pants hats and sunglasses. Reapply at least every 2 hours
and use a water resistant sunscreen if swimming or sweating.

Contact:

for Elizabeth Arden, Inc.
Vijay Lalwani, 212.679.2233
vlalwani@bratskeir.com
Caitlin Roller, 212.679.2233
croller@bratskeir.com
Christina Bennett, 212.261.1097
christina.bennett@elizabetharden.com
 
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