Ascent Private Capital Management of U.S. Bank Wins Family Wealth Report Award for Best Brand Launch/Relaunch

  Ascent Private Capital Management of U.S. Bank Wins Family Wealth Report
  Award for Best Brand Launch/Relaunch

Business Wire

MINNEAPOLIS -- March 24, 2014

U.S. Bank Wealth Management, ranked among the top 20 U.S. wealth managers,*
announced today that Ascent Private Capital Management of U.S. Bank ("Ascent")
was recognized for the most effective and innovative brand launch in the
“Brand Launch or Relaunch” category by Family Wealth Report Magazine at the
2014 Family Wealth Report Awards in New York City on March 13. Ascent was also
shorted listed in seven other categories:

  *Multi-Family Office (above $4 billion AUM)
  *Multi-Family Office (National)
  *U.S. Private Bank
  *Private Bank – Offering for Family Offices
  *Private Client Investment Platform
  *Alternative Asset Manager
  *Leading Individual: Michael Cole

Ascent was launched in late 2011 to focus on serving the needs of clients with
$50 million or more in net worth at U.S. Bank, which has been supporting
clients in their stewardship of wealth for more than 150 years.

Ascent President Michael Cole commented, "We are delighted that Family Wealth
Report has recognized Ascent for the exceptional momentum that has been
created for the Ascent brand since its launch in 2011.”

Mark Jordahl, president of U.S. Bank Wealth Management, said: “We are pleased
that Ascent has received this notable industry recognition for creating an
outstanding level of national visibility for both Ascent and U.S. Bank Wealth
Management during the past few years.”

Showcasing providers in the global private banking, wealth management and
trusted advisor communities, the Family Wealth Report Awards were designed to
recognize companies, teams and individuals that the prestigious panel of
judges deemed to have demonstrated independence, integrity, genuine insight,
innovation and excellence during 2013.

About Ascent Private Capital Management of U.S. Bank
Ascent Private Capital Management of U.S. Bank provides wealth management
services to individuals and families of significant resources who aspire to
make a positive and lasting impact on their communities and the world. Ascent
serves its clients through an innovative and highly personalized client
service model that integrates traditional tactical wealth management services
(financial planning, investment management, private banking, personal trust
and estate administration, information management and financial
administration) with strategic wealth impact planning services that address
family dynamics, family governance and risk management, education and
preparation of heirs, leadership, communication and philanthropy. Visit Ascent
at http://ascent.usbank.com.

About U.S. Bank Wealth Management
U.S. Bank Wealth Management offers comprehensive wealth management services,
including investment management, private banking, personal trust and estate
administration, wealth planning, and family dynamics and governance for
individuals, families, and their foundations. Ascent Private Capital
Management (ascent.usbank.com) serves clients with $50 million or more in net
worth; The Private Client Reserve (reserve.usbank.com) serves clients with
more than $1 million of investable assets; and The Private Client Group serves
clients with more than $100,000 of investable assets.

* Barron’s "Top 40 Wealth Managers,” Sept. 16, 2013, ranked by client assets
in accounts of $5 million or more as of June 30, 2013

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $364 billion in assets as of Dec. 31, 2013, is
the parent company of U.S. Bank National Association, the 5^th largest
commercial bank in the United States. The company operates 3,081 banking
offices in 25 states and 4,906 ATMs and provides a comprehensive line of
banking, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the web at
www.usbank.com.

Deposit products offered by U.S. Bank National Association. Member FDIC.
Credit products offered by U.S. Bank and subject to normal credit approval.

Investment products are:


Not a Deposit    Not FDIC Insured   Not Guaranteed by the Bank
May Lose Value   Not Insured by Any Federal Government Agency
                

U.S. Bank and its representatives do not provide tax or legal advice. Each
individual’s tax and financial situation is unique. Individuals should consult
their tax and/or legal advisor for advice and information concerning their
particular situation.

Contact:

U.S. Bank Wealth Management
Cheryl Stone, APR, 612-303-5657
 
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