Neustar Launches Platform to Centralize Marketing Solutions and Optimize Campaigns

  Neustar Launches Platform to Centralize Marketing Solutions and Optimize

  PlatformOne™ Simplifies Complex Marketing Ecosystem; Its Unified Approach
      Maximizes Customer Reach, and Enhances Inbound/Outbound Marketing

Business Wire

STERLING, Va. -- March 24, 2014

Neustar, Inc., a trusted, neutral provider of real-time information and
analytics, today announced PlatformOne, a single interface that integrates
real-time customer and media insights with the tools to activate more tailored
and personalized campaigns, both offline and online. PlatformOne streamlines a
complex marketing ecosystem by unifying the tools and centralizing the
processes needed for more precise measurement, increased sales and greater ROI
for all inbound and outbound marketing efforts.

Today’s marketers are interacting with brands offline, in storefronts, via
print and telephone, and online, through email, search, display, and via
social engagement. Marketers need to gather customer- and media-related data
from all these sources, and intelligently employ that data to drive more
personalized campaign engagement. Until now, they had to rely only on
disparate tools to accomplish those goals, requiring them to stitch together
overlapping, incompatible point products to gather critical data. PlatformOne
provides a complete, comprehensive and more cost-efficient solution that
solves these challenges and enables precision marketing, reaching the right
audience with the right message.

“The complexity of the marketing ecosystem grows almost daily. Advertisers
must grapple with a proliferation of online and offline devices and channels,
and make sense of a tsunami of audience and media data,” said David
Jakubowski, SVP Marketing Solutions, Neustar. “PlatformOne combines
up-to-date, authoritative customer information with media insights, enabling
marketers to activate against the data to drive increase user reach &
increased sales. In essence, it’s an ‘easy button’ to help marketers quantify
the value of their media spend both offline and online.”

“Today’s marketers have to deal with every possible form of communication and
medium to reach their respective audiences in the multi-channel, multi-format,
multi-screen world we live in,” said Harry Henry, Vice President, Outsell.
“Neustar’s PlatformOne is a unique solution that provides marketers with the
ability to efficiently manage their needs. Creating a ‘one stop shop’ that
offers a complete view of the customer and the ability to connect in every way
is impressive.”

There are three main components combined and integrated into this platform
that make it a unique powerhouse for marketers:

  *Customer Intelligence - PlatformOne leverages Neustar’s proprietary data,
    the gold standard for privacy-conscious, up-to-date, accurate and
    comprehensive consumer information. Marketers can identify and verify
    their customers in real-time, and apply predictive segmentation to inform
    inbound and outbound marketing efforts. This information can help answer
    questions such as: who is at the other end of an inbound request (i.e.
    call into a call center)? And, how do I ensure we deliver the best offer
    based on that customer’s buying habits, lifestyles and demographics?
  *Media Intelligence – PlatformOne provides marketers with real-time media
    intelligence by connecting online and offline data, and answering key
    questions around which inventory providers deliver the most exclusive
    reach or which audiences deliver the most actions. With PlatformOne,for
    the first time, advertisers can attribute every sale across the sales
    funnel within one interface.
  *Activation – By combining customer and media intelligence, PlatformOne
    ensures a personalized dialogue across every customer or prospect
    interaction. Marketers can close the loop and measure the success of
    campaigns by accurately crediting media, leads, sales, and conversions to
    individual campaigns that users are exposed to online.

About Neustar

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time
information and analytics to the communications services, financial services,
retail, and media and advertising sectors. Neustar applies its advanced,
secure technologies to help its clients promote and protect their businesses.
More information is available

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Neustar, Inc.
Nicole Nolte, 571-434-5323
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