RadioShack Continues Manhattan Market Reinvigoration

             RadioShack Continues Manhattan Market Reinvigoration

RadioShack's Latest Concept Store Opens March 22 at Broadway and 57th

PR Newswire

FORT WORTH, Texas, March 21, 2014

FORT WORTH, Texas, March 21, 2014 /PRNewswire/ -- RadioShack will open its
latest Manhattan concept store Saturday, March 22 at 9 a.m. as the company
continues to deliver an exciting new RadioShack shopping experience throughout
the New York area.

RadioShack logo.

The newly remodeled store, found near Broadway and 57^th at 1758 Broadway, is
one of more than a dozen concept stores to open in Manhattan since RadioShack
debuted the company's first concept store at 2268 Broadway in July 2013. This
store has been a part of Manhattan since it opened its original location more
than 19 years ago.

"Manhattan is a strong market for RadioShack and we are excited to be bringing
the best RadioShack stores to the area. New Yorkers have been incredibly
receptive to the interactive features of our new stores and the convenience of
our neighborhood locations," CEO Joe Magnacca said. "I've spent a lot of time
in these stores and I'm proud of the transformation."

All concept stores in the company's portfolio feature an upgraded shopping
experience, which showcases the company's new look. Interactive areas
throughout the store encourage shoppers to discover personalized solutions,
connect with sales associates and realize the unlimited potential of
technology. Our associates encourage a collaborative, Do It Together approach
that results in smart solutions to technology needs. Concept store features

  oA speaker wall controlled by in-store tablets, empowering customers to
    experience a dozen different speakers
  oInteractive displays that encourage shoppers to compare products,
    including headphone demo stations where they can listen with leading
    brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote
    control toy exploration center; and a GoPro camera display, demonstrating
    the capabilities of several camera models
  oIdea Center where consumers can bring their ideas to life through
    collaboration with store associates at a convenient work space
  oTechnology that makes shopping interesting and playful, including
    touchscreens and apps to help shoppers understand product benefits
  oNewly configured displays highlighting  in-demand brands  like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon

RadioShack is opening a select number of these highly experiential stores in
neighborhoods throughout the nation. This Manhattan location is one of more
than 25 concept stores to open since the company began converting to such
stores in July 2013. These new stores reflect the company's strides toward
reinvigorating its stores, revamping its product assortment and repositioning
the brand.

Neighbors are invited to come see the new, brighter RadioShack and pick up an
instant savings coupon good for $10 off any $40 qualifying purchase, while
supplies last. Customers can also check in to the store on Foursquare to claim
the deal for a limited time.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, over 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,


SOURCE RadioShack Corporation

Press spacebar to pause and continue. Press esc to stop.