Spring Takes Flight with the New PANDORA 2014 Collection

           Spring Takes Flight with the New PANDORA 2014 Collection

PR Newswire

COLUMBIA, Md., March 20, 2014

COLUMBIA, Md., March 20, 2014 /PRNewswire/ --PANDORA brings the joy and
promise of spring to life with its new collection of hand-finished jewelry,
featuring delicate butterflies, blooming flowers, and pretty pastels, as well
as delightful new charms to celebrate special pastimes.

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PANDORA greets spring with jewelry inspired by pastels, butterflies and

Intricate butterflies spread their wings across classic jewelry styles in the
new PANDORA collection. From dangles and clips, to rings and earrings, the
butterfly motif stands out as a symbol of spring and renewal. Pave charms are
re-imagined with multi-colored patterns, sparkling butterfly shapes and floral
openwork designs.

White enamel daisies are in bloom on new sterling silver charms, rings and
earrings. Offset the pretty floral trend by wearing the dainty charms on a
braided leather bracelet. Rings with a single daisy or an arrangement of three
flowers can be combined for a statement ring look.

Echoing the colors of the runway, PANDORA's palette of purple, lavender and
light pink puts a fresh spin on timeless designs. Faceted glass dangles in
three shades coordinate with drop earrings and add grown-up elegance to a
springtime look. Light blue, pink and white Murano glass charms catch the
light with butterfly and daisy motifs.

Commemorate favorite pastimes with the sterling silver artist's palette,
speckled with six colorful zirconia paint dots, or the sterling silver
volleyball, lacrosse, equestrian or bicycle charms. Four-legged friends are
immortalized with the sterling silver paw prints heart and the "I love my dog"
bone, made from sterling silver and cubic zirconia. Celebrate international
adventures with a sterling silver and red enamel Chinese lantern and a
sterling silver London postcard, or show American pride with a red, white and
blue enamel U.S. map.

"The new PANDORA collection brings to life everything we love about the
season, from the soft spring colors to the fragile beauty of butterflies,"
said Angel Ilagan, Vice President, Marketing, PANDORA, Americas. "We are also
very excited about the new hobby charms, which are sure to delight PANDORA
enthusiasts, from artists to athletes."

PANDORA's collection of stackable rings is also updated for spring with thin,
sterling silver eternity bands sparkling with colored cubic zirconia. The
delicate rings can be worn together or stacked with rings from PANDORA's
existing collection.

Celebrate the femininity of spring by adding to or starting your PANDORA
collection. The new spring pieces start at $35 in sterling silver. To view the
new pieces or locate an authorized PANDORA retailer, visit www.pandora.net.

NOTE TO EDITORS: For more images, editors and reporters only can contact
Heather Woolford (410-234-2519 or heather.woolford@gkv.com) or Keshia Holland
(410-309-0200 or kholland@pandora.net).

For more than 30 years, PANDORA has been making its mark in the international
fine jewelry industry and is world-renowned for its high-quality, hand
finished designs made from genuine materials at affordable prices. The
collections inspire women to embrace their individuality with romantic and
feminine pieces that capture the unforgettable moments of life. The strength
of the PANDORA charm bracelet is the detailed design, the high quality and the
unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable
luxury collections include customizable charm bracelets, rings, earrings,
necklaces and watches made from sterling silver and 14K and 18K gold. Perfect
for any occasion, PANDORA jewelry is sold in over 80 countries on six
continents in over 10,300 locations, including approximately 1,100 PANDORA
branded concept stores. To view the PANDORA collection, build a personal piece
online or locate a jeweler, please visit PANDORA.net. For news and updates,
find us on Facebookor follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 8,500 people
worldwide, of whom more than 5,900 are located in Gemopolis, Thailand, where
the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ
OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was
DKK 9.0 billion (approximately EUR 1.2 billion). For more information about
PANDORA, please visit www.pandoragroup.com.


Website: http://www.pandora.net
Contact: Keshia Holland, PANDORA, o: 410-309-0200, kholland@pandora.net;
Heather Woolford, GKV, o: 410-234-2519 or m: 410-375-2334,
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