Baldwin Hardware Unveils New, Contemporary Santa Monica(TM) Collection at 13th Annual Architectural Digest Home Design Show

Baldwin Hardware Unveils New, Contemporary Santa Monica(TM) Collection at 13th 
Annual Architectural Digest Home Design Show 
Baldwin Entices Designers and Architects to Get Creative With New
Lock Designer App; Redesigned Showrooms 
NEW YORK, NY -- (Marketwired) -- 03/20/14 --  Baldwin Hardware, a
leading brand of the Hardware & Home Improvement (HHI) division of
Spectrum Brands Holdings (NYSE: SPB), today unveiled the Santa
Monica(TM) collection, a sleek, modern offering expanding the brand's
contemporary product portfolio at the 2014 Architectural Digest Home
Design Show, booth number 297. In addition, Baldwin revealed plans to
redesign its showrooms in 2014, as well as an upgraded web-based Lock
Designer app intended to provide designers, architects, and
homeowners with the ultimate tool for design creativity, flexibility
and customization. 
"The new Santa Monica collection sets a bold tone for any room and
truly embodies Baldwin's Own It positioning," said PJ Rosch, Baldwin
brand manager. "This new collection reflects Baldwin's commitment to
making a statement with unparalleled design, craftsmanship and
quality, while we progress confidently and innovatively to meet
changing industry trends and customer needs."  
Santa Monica Collection
 The show marks the official launch of
Baldwin's bold, new Santa Monica collection -- a stunning addition to
the brand's prestigious Estate portfolio, which allows customers to
create their own signature looks with unparalleled elegance and
unrivaled quality. Developed exclusively by Baldwin's renowned
in-house team of designers, Santa Monica puts a visual emphasis on
vertical and horizontal lines, with a focus on pure geometry without
sacrificing comfort.  
Baldwin makes a bold statement with Santa Monica's simplicity and
clarity of form. Each piece boasts Baldwin's signature quality and
craftsmanship, fashioned from solid brass and available in 20
different finishes. The brand's heritage of impeccable quality,
dedication to detail and fine artistry shines through in the
eye-catching luxury line created by Baldwin's masters of high-end
hardware. Santa Monica includes five levers, four rosettes, one
square deadbolt with single and double configurations, and handlesets
in any lever/knob combination. 
Lock Designer Application
 Baldwin also revealed an unprecedented
Lock Designer app featuring every handcrafted piece in the brand's
luxurious Estate portfolio, along with 20 different finishes and a
variety of style choices, which provides users the ultimate in design
flexibility. Architects and designers can create easily create
beautiful inspiration boards for their clients in a matter of
seconds. The platform is the first of its kind to include the scope
of customization, as well as environmental choices (e.g.,
contemporary, rustic, etc.). 
Users will delight in the Lock Designer app's ease of mixing and
matching finishes, styles and products on a variety of doors and
rooms. Looks can easily be saved and shared with a simple photo
function, as well as built-in social media capabilities.  
Showroom Redesigns
 Propelled by Baldwin's brand positioning and
challenge for customers to "Own It," the company announced plans to
completely redesign key showrooms. With these aesthetic overhauls --
complete with new colors, functionalities and configurations --
Baldwin will breathe new, contemporary life into its product
displays. The modular redesigns will incorporate sophisticated
lifestyle imagery conveying the elegant essence and prestige of the
Baldwin brand. 
Many new displays will also feature an iPad with the new Lock
Designer app, to help streamline the sales process and educate
customers on the vast array of product options through virtual mixing
and matching. The first showroom redesign will be Simon's Hardware in
New York City on April 3, 2014.  
For more information about Baldwin and the Architectural Digest Home
Design Show, visit www.baldwinhardware.com and
www.archdigesthomeshow.com. 
ABOUT BALDWIN 
Baldwin is part of Hardware and Home Improvement (HHI), a major
manufacturer and supplier of residential locksets, residential
builders' hardware and faucets with a portfolio of renowned brands,
including Kwikset(R), Weiser(R), Baldwin(R), National Hardware(R),
Stanley(R), FANAL(R), Pfister(TM) and EZSET(R). HHI is a leader in
its key markets with #1 positions in U.S. residential locksets
(Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets
(Baldwin), and U.S. builders' hardware (Stanley-National Hardware),
#2 in Mexico residential hardware (Fanal), and #3 in U.S. retail
plumbing (Pfister). Headquartered in Orange County, California, HHI
has a global sales force and operates manufacturing and distribution
facilities in the U.S., Canada, Mexico and Asia.  
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB).
Spectrum Brands is a global, diversified consumer products company
and a leading supplier of consumer batteries, residential locksets,
residential builders' hardware and faucets, shaving and grooming
products, personal care products, small household appliances,
specialty pet supplies, lawn and garden and home pest control
products, and personal insect repellents. Spectrum Brands employs
over 13,500 employees worldwide and sells to the top 25 global
retailers with products in more than one million stores. 
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MEDIA CONTACT:
Sabrina Suarez
714-573-0899 x. 227
sabrina@echomediapr.com 
 
 
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