Welltok Acquires Leading Health App Developer Mindbloom
Company to leverage mobile, gaming and consumer engagement expertise
DENVER, March 20, 2014
DENVER, March 20, 2014 /PRNewswire/ -- Welltok, the pioneer in health
optimization, today announced the acquisition of Seattle-based Mindbloom, an
innovative mobile health company. The acquisition will expand Welltok's
capabilities to deliver engaging, interactive mobile experiences through its
CaféWell Health Optimization Platform, and allow consumers anytime, anywhere
access to compelling health programs, content, applications and communities.
"To profoundly change consumers' health-related awareness, actions and
behaviors for the better, we need an effective and practical platform to
become engrained in their daily lives," said Jeff Margolis, chairman and CEO
of Welltok. "We were impressed by the Mindbloom team's ability to integrate
behavioral science and user-centered design principles with health-related
content to deliver a superior consumer experience."
Mindbloom has built popular, top-rated apps, including Bloom for inspiration
and Life Game for life improvement. The company has garnered a highly engaged
user base and has had apps featured in the Apple App Store℠ and by ABC News.
Additionally, leading health plans and pharmacy retailers have collaborated
with Mindbloom to create solutions for millions of consumers.
Welltok is revolutionizing the way population health managers align consumer
actions and behaviors with the right incentives and rewards. The company
recently raised $22.1 million in Series C funding led by New Enterprise
Associates (NEA), which included the first investment from the IBM Watson
Group and participation from Qualcomm Incorporated, through its venture
capital arm, Qualcomm Ventures. The new capital is being used to accelerate
product development of CaféWell Concierge powered by IBM Watson and expand the
CaféWell Connect partner program, as well as integrate Mindbloom's
capabilities into the CaféWell platform.
"Adding a Pacific Northwest team also allows us to tap into the rich mobile,
e-commerce and gaming expertise in the region," said Margolis. "With Mindbloom
on board, we are further strengthening our consumer DNA to help individuals
optimize their health."
Welltok, Inc., the pioneer in health optimization, is revolutionizing the way
population health managers align consumer actions and behaviors with the right
incentives and rewards. CaféWell, the company's groundbreaking Health
Optimization Platform™, enables access to an organized ecosystem of programs
and resources and drives engagement through a novel combination of social,
gaming and personalization technologies. This unique approach, delivered via a
Platform as a Service model, enhances revenue growth, increases administrative
efficiency and drives improved healthcare value.
Erica Sniad Morgenstern
SOURCE Welltok, Inc.
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