Liquor Stores N.A. Strengthens Senior Management Team

FOR: Liquor Stores N.A. Ltd. 
MARCH 20, 2014 
Liquor Stores N.A. Strengthens Senior Management Team 
Advances Key Initiative in Company's Seven-Point Plan to Enhance Long-Term
EDMONTON, ALBERTA--(Marketwired - March 20, 2014) - Liquor Stores N.A. Ltd.
(the "Company" or "Liquor Stores") (TSX:LIQ), North
America's largest publicly traded liquor retailer, today announced
important additions to its senior management team.  
As reported on March 6, 2014, Liquor Stores has initiated a seven-point plan
(the "Plan"), designed to build on the Company's strong
operating platform and drive long-term growth in profitability. Enhancing the
senior leadership team was highlighted as a key element of the Plan. In
fulfillment of that commitment, the Company today announced the addition of
four Senior Vice Presidents, each of whom brings highly specialized U.S. retail
expertise to the Company. To support the new U.S. based management team members
in advancing their mandates, Liquor Stores is consolidating its U.S. support
operations, currently located in Lexington, Kentucky and Anchorage, Alaska,
into a new office in Louisville, Kentucky.  
--  Erika Cobb joined Liquor Stores as Senior Vice President, Information 
Technology, with a mandate to rebuild and lead the turnaround of the 
Company's IT department, including setting the IT vision, cutting edge 
and forward thinking strategies. Erika was most recently with Save-A-Lot 
Foods, a subsidiary of SuperValu Inc., where she served as Vice 
President, Information Technology. In that role, she was responsible for 
the technology planning, implementation and support for 1300 stores, 17 
distribution centres and the corporate office. She led a team of 100 
solution design/developers, retail support staff, quality assurance and 
business intelligence analysts, in servicing more than four million 
customers weekly.  
--  Jason Fremstad has been appointed Senior Vice President, General 
Merchandise Management, with responsibility for leading the Company's 
merchandising strategy including buying, pricing, product placement and 
promotion. Jason joins Liquor Stores with a wealth of industry knowledge 
gained as Director, Wine and Spirits at Wal-Mart. His experience with 
Wal-Mart also included roles as Senior Wine Buyer and Buyer at Sam's 
Club. Prior to joining Wal-Mart, Jason held several progressive 
positions within the restaurant industry where he was responsible for 
the development of several wine and spirits programs. Jason was honoured 
with the 2013 Market Watch Leaders Award in Wine and Spirits.  
--  Lieske Renz joined the Company as Senior Vice President, Human 
Resources. Her mandate is to provide leadership and coordination of 
company-wide Human Resources functions and develop and implement 
corporate Human Resources strategy and programs. Lieske was most 
recently with YUM Restaurants International (YRI) where she served as 
Senior Director, Human Resources. YRI manages KFC, Pizza Hut and Taco 
Bell in 123 countries via 20 business units comprised of both franchise 
and corporate ownership models, representing more than 14,000 
restaurants and 350,000 employees. Prior to joining YUM, Lieske held 
several progressive positions for Swissotel Management Corporation, 
Sheraton Premiere, and the Ritz Carlton. 
--  Steve Rop has been appointed Senior Vice President, Supply Chain, 
Logistics and Planning, with the responsibility to review and refine the 
Company's logistics, supply chain as well as planning infrastructure. 
Steve joins Liquor Stores from Liquidity Services Inc. (LSI), where he 
most recently served as Vice President, Client Services and Business 
Development. In that role, Steve was responsible for designing, 
implementing and managing transformative supply chain and operational 
improvement solutions for Fortune 500 companies. Prior to joining LSI, 
Steve gained valuable industry experience as Director of Global Supply 
Chain for Total Wine and More.  
"A strong company and corporate culture begins with the right leadership
team, and I am delighted to welcome Erika, Jason, Lieske and Steve to Liquor
Stores," said Stephen Bebis, President and CEO of the Company. "With
a wealth of experience in sophisticated and complex U.S. retail business
environments, including some direct experience in liquor retailing, their
expertise will be critical in advancing the remaining initiatives in our
seven-point plan. Working out of our new U.S. offices in Louisville, and from
our corporate headquarters in Edmonton, they will lead the implementation of
refined business processes, systems and strategies to optimize and scale Liquor
Stores' existing platform and support the future growth of our enterprise
in our existing markets and new markets, primarily in the United States." 
The Company operates 245 retail liquor stores in Alberta, British Columbia,
Alaska and Kentucky. Liquor Stores' retail brands include: Liquor Depot,
Liquor Barn, and Wine and Beyond in Alberta (175 stores); Liquor Depot and
Liquor Barn in British Columbia (36 stores); Brown Jug in Alaska (22 stores);
and Liquor Barn "The Ultimate Party Source" and Liquor Barn Express
in Kentucky (12 stores). The Company's common shares and convertible
subordinated debentures trade on the Toronto Stock Exchange under the symbols
"LIQ" and "LIQ.DB.A", respectively. 
Additional information about Liquor Stores N.A. Ltd. is available at and the Company's website at  
In the interest of providing current shareholders and potential investors with
information regarding current results and future prospects, this release may
contain forward-looking statements about the Company's objectives, plans,
goals, aspirations, strategies, financial condition, results of operations,
cash flows, performance, prospects and opportunities. All statements and
information other than statements of historical fact contained in this release
are forward-looking statements, including, without limitation, statements
regarding the future financial position and performance of the Company,
business strategies, costs, as well as plans and objectives of or involving the
Company. Forward-looking statements are typically identified by words such as
"believe", "expect", "will", "intend",
"project", "anticipate", "estimate",
"continue", "forecast", "could",
"goal", "foresee", "seek", "strive",
"may", "should" and similar expressions or the negatives
thereof, as they relate to the Company and its Management. These
forward-looking statements include, but are not limited to, statements with
respect to the future payment and timing of the payment of the Company's
dividends, the anticipated opening dates of new stores, and Management's
general expectations that the Company will have sufficient funds to complete
store acquisitions, develop new stores and finance inventory. 
Forward-looking statements reflect the Company's current plans,
intentions, and expectations, which are based on Management's perception
of historical trends, current conditions and expected future developments, as
well as other factors it believes are appropriate in the circumstances. The
Company's plans, intentions, and expectations are inherently subject to
significant business, economic, competitive and other uncertainties and
contingencies regarding future events and as such, are subject to change. There
is no assurance that the plans, intentions, or expectations upon which these
forward-looking statements are based will occur and such forward-looking
statements included in this release should not be unduly relied upon.  
Forward-looking statements are subject to risks, uncertainties and assumptions,
including, but not limited to, those discussed under "Risk Factors"
in the Company's MD&A for the three months and year ended December 31,
2013. Other risks and uncertainties not presently known to the Company or that
Management presently believes are not material could also cause actual results
or events to differ materially from those expressed in its forward-looking
The forward-looking statements contained herein are expressly qualified in
their entirety by this cautionary statement. The forward-looking statements
included in this release are made as of the date of this release and the
Company assumes no obligation to update or revise them to reflect new events or
circumstances except as expressly required by applicable securities law. 
Liquor Stores N.A. Ltd.
Patrick de Grace, CA
Senior Vice President and Chief Financial Officer
(780) 917-4179 
INDUSTRY:  Food and Beverage - Beverages Non Alcoholic and
Alcohol-Wine/Spirits, Food and Beverage - Retailers 
-0- Mar/20/2014 12:30 GMT
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