Yamaha Motor Presents Episode 1 of "Master of Torque"

            Yamaha Motor Presents Episode 1 of "Master of Torque"

PR Newswire

IWATA, Japan, March 20, 2014

IWATA, Japan, March 20, 2014 /PRNewswire/ -- Yamaha Motor Co., Ltd. (Tokyo:
7272) announced the March 20, 2014 global release of the first episode of an
original entertainment anime series titled "Master of Torque" that portrays
the exploits of three young motorcycle riders in a semi-fictional Tokyo set in
the near future.

(Photo: http://prw.kyodonews.jp/opn/release/201403199161/ )

It will be released on a special website and on the official Yamaha Motor Co.,
Ltd. YouTube channel with four episodes running from spring to the summer of
2014. This anime series is a special entertainment created in Japan for a
global audience of all ages and nationalities. It sends a message about the
fun of riding motorcycles and the kind of lifestyle they can bring using
Yamaha's "MT-09" and "MT-07" models and their product characteristics. This
will be communicated within an animated world with a Japan-centric theme in
ways not seen before by Yamaha Motor for presenting and expressing the image
of its large-displacement motorcycles.

In addition to the series itself, the special site will feature content
introducing National Route 246 and other actual locations that appear in the
story and interesting aspects of Japanese culture. The series and the website
will serve as a platform for presenting an animated world that portrays
"Japan" as well as Japanese values and aesthetics to a wide-ranging audience.

Special site: http://global.yamaha-motor.com/showroom/mt
Official YouTube Channel: http://www.youtube.com/user/YamahaMotorcompany

The world portrayed

Traditionally, promotions to communicate the image and appeal of Yamaha
large-displacement motorcycles have shown them in use in the urban areas or
natural environments of Europe or North America. As "a visual production from
Japan," this series breaks out of that pattern and presents the image of the
Yamaha MT-09 and MT-07 and the lifestyles they offer within an animated world
with a Japan-centric theme not seen before in past promotions by Yamaha Motor.

Another aim of this series is to apply the illustrative touch, use of color
and techniques for expressing the motion that Japanese animation has become
famous for around the world to bring to life the characters' expressions, the
riding scenes and the background settings in ways that create a unique
animated world.

*MT-09 product release (announced on June 12, 2013).

Kazuomi Hanabusa
Public Relations & Advertising Division
Yamaha Motor Co., Ltd.
Tel: +81-538-32-1150
Email: hanabusak@yamaha-motor.co.jp

SOURCE Yamaha Motor Co., Ltd.

Website: http://prw.kyodonews.jp/opn/release/201403199161
Website: http://global.yamaha-motor.com/showroom/mt
Website: http://www.youtube.com/user/YamahaMotorcompany
Website: http://global.yamaha-motor.com/news/2013/0612/mt-09.html
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