Iron Mountain to Protect Hundreds of New Top-Level Domains such as .guru, .loan and .dance with Data Escrow Services

  Iron Mountain to Protect Hundreds of New Top-Level Domains such as .guru,
  .loan and .dance with Data Escrow Services

ICANN 49 Meeting showcases how the Internet is changing

ICANN 49 Meeting 2014

Business Wire

BOSTON -- March 20, 2014

Starting soon, new domain names will flood the Internet, changing how
companies list themselves and how consumers find them online. In late January,
the first new generic Top-Level Domains (gTLDs) – .bike, .clothing, .guru,
.holdings, .plumbing, .singles and .ventures – went live and many more such as
.bid, .science and .pub are expected to follow, as companies look to expand
their presence on the Internet. Iron Mountain Incorporated (NYSE: IRM), the
storage and information management company, is playing a prominent role in
this expansion and has been chosen to protect the data for more than 70
percent of all new gTLDs.

A Top-Level Domain is the portion of the domain name appearing to the right of
the dot. Over the past eight years, ICANN, the Internet Corporation for
Assigned Names and Numbers, has been working on the new gTLD program, which is
intended to meet the demand for memorable web addresses, expand consumer
choice and increase industry competition. Today, in addition to the 22
existing gTLDs, which include familiar suffixes like .com, .org and .net, more
than 170 new gTLDs such as .careers, .movie and .futbol have been delegated
and the registries supporting these gTLDs are starting to accept domain name
registrations. ICANN forecasts more than 1,300 new gTLDs could be available in
the next few years.

Top registries and registry services such as Donuts, Famous Four Media and
Rightside have all selected Iron Mountain to fulfill their registry data
escrow requirement. ICANN requires data escrow protection for the new gTLDs as
a provision of its Registry Data Escrow Agreement. This agreement requires
registries to periodically transfer registry data for their new gTLDs to a
reputable escrow agent to be held securely in escrow. This is an important
safeguard to ensure business continuity of Domain Name System operations in
the event of a physical, technical or business failure of a registry. Iron
Mountain has a long history with ICANN and currently protects the data for the
majority of existing gTLDs for both registries and registrars.

Andy Churley, CMO at Famous Four Media, states, “As one of the larger
portfolio gTLD applicants, with 60 generic Top-Level Domains coming to market,
this is an exciting time for Famous Four Media and for patrons of the Internet
in general. As our first three gTLDs – .bid, .trade and .webcam – are
launching within a matter of weeks, it is crucial to us that we provide
impeccable service and data security. Iron Mountain is the most trusted data
escrow provider in the domain name industry, so our decision to select Iron
Mountain to protect Famous Four Media’s registry data was an easy one to

As the Internet expands, companies need to decide if they will utilize the
newly created gTLDs to brand their businesses and tie them to a broad category
such as .dating, a location such as .london, or their own brand such as
.ironmountain. Firms also need to think about protecting their brands as these
new domains roll out, and should consider registering names for their company
or key products within relevant gTLDs before competitors or cybersquatters do

Iron Mountain is a sponsor of the upcoming ICANN 49 Meeting on March 23 - 27
in Singapore and will exhibit at booth #7. Iron Mountain will participate in
discussions on many aspects of the Internet and its governance, including
keeping the Internet secure and operable in the event of a physical or
business failure. View this infographic for more information on the new gTLDs
and Iron Mountain’s role in providing data escrow protection.

“As new gTLDs are being delegated and made available to the public, Iron
Mountain’s registry data escrow services for new gTLDs are fully operational
and already accepting data,” explained Mary English, vice president of
operations for Iron Mountain’s Intellectual Property Management group. “With
escrow protection from Iron Mountain, companies choosing to expand their
presence with new domain names can have peace of mind that the data underlying
these new domains is safe and secure.”

To learn more about Iron Mountain’s solutions for registry and registrar data
escrow, visit

About Iron Mountain

Iron Mountain Incorporated (NYSE: IRM) is a leading provider of storage and
information management services. The company’s real estate network of over 64
million square feet across more than 1,000 facilities in 36 countries allows
it to serve customers with speed and accuracy. And its solutions for records
management,data management, document management, and secure shredding help
organizations to lower storage costs, comply with regulations, recover from
disaster, and better use their information for business advantage. Founded in
1951, Iron Mountain stores and protects billions of information assets,
including business documents, backup tapes, electronic files and medical data. for more information.


Iron Mountain Incorporated
Christian Potts, 617-535-8721
Doyle Strategic Communications
Maria Doyle, 781-964-3536
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