Rawlings expands into cricket with Michael Clarke endorsement deal
SYDNEY, March 20, 2014
-- Cricket Australia's captain to headline Rawlings new cricket fielders'
SYDNEY, March 20, 2014 /PRNewswire/ -- Rawlings Sporting Goods Company, Inc. a
subsidiary of Jarden Corporation (NYSE: JAH) today announced its official
expansion into the sport of cricket with the signing of Michael Clarke ,
international cricket star and captain of Cricket Australia™, to a multi-year
endorsement agreement. Clarke joins Rawlings international roster of
professional athletes who play integral roles in the development of their
on-field equipment and training products.
Photo - http://photos.prnewswire.com/prnh/20140320/CG87189
Clarke will travel to the United States this April to collaborate with
Rawlings product management team on the development of his signature fielders'
glove line, set to debut worldwide later this year.
"Cricket and baseball share many game-related characteristics, with fielding
as a primary pillar in both sports," said Kurt Hunzeker, senior director of
brand marketing for St. Louis-based Rawlings. "With that in mind, Rawlings
expansion into cricket is a logical next step, and Michael is the perfect
ambassador for Rawlings. His innovative leadership, aggressive style and
unparalleled passion align perfectly with the Rawlings brand, and we look
forward to a long-lasting partnership with one of the best athletes in the
While this marks the first-ever endorsement deal for Rawlings in the sport of
cricket, the brand has enjoyed significant sales increases in the past three
years of its iconic fielders' gloves, the same gloves used by baseball players
throughout the world, in cricket-centric markets such as India and South
Africa, in addition to Clarke's native Australia.
Clarke began using Rawlings fielders' gloves 12 years ago at the suggestion of
Mike Young, Cricket Australia's current fielding coach and former manager of
Australia's national baseball team. Hunzeker saw firsthand cricketers'
integration of baseball fielding gloves during a visit to Australia this
January, as players participating in the KFC T20 Big Bash League used their
Rawlings fielders' gloves during training. Young introduced the two shortly
after Clarke's Australia whitewashed England 5-0 in the Ashes.
"I'm honored to be able to partner with such an iconic American brand," Clarke
said. "I'm excited about this partnership with Rawlings, my visit to the
United States next month, and developing the Michael Clarke line of Rawlings
Clarke's endorsement agreement continues Rawlings' aggressive push in the
global sporting goods marketplace. In January, Rawlings signed new 3-year
pacts with the Australian Baseball League™ and Baseball Australia™,
establishing Rawlings as the Official Baseball, Batting Helmet and Catchers'
Gear Provider for both organizations. Last month, Rawlings announced its new
partnership with the Chinese Baseball Association, establishing Rawlings as
the Official Apparel and Equipment Sponsor for the national governing body.
About Rawlings Rawlings Sporting Goods Company, Inc. is an innovative
manufacturer and marketer of sporting goods worldwide. Founded in 1887,
Rawlings is an authentic global sports brand, trusted by generations of
athletes of all skill levels. Rawlings' unparalleled quality and expert
craftsmanship are the fundamental reasons why more professional athletes,
national governing bodies and sports leagues choose Rawlings. Rawlings is the
Official Ball Supplier and Batting Helmet of Major League Baseball®, the
official baseball of Minor League Baseball™ and the NCAA®, and the approved
baseball, basketball, football and softball of the National High School
Federation®. For more information, please visit Rawlings.com or by phone at
Contact: Kurt Hunzeker, +1-314-819-5348, email@example.com
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