Rawlings expands into cricket with Michael Clarke endorsement deal

      Rawlings expands into cricket with Michael Clarke endorsement deal

Cricket Australia's captain to headline Rawlings new cricket fielders' gloves

PR Newswire

SYDNEY, March 20, 2014

SYDNEY, March 20, 2014 /PRNewswire/ -- Rawlings Sporting Goods Company, Inc. a
subsidiary of Jarden Corporation (NYSE: JAH) today announced its official
expansion into the sport of cricket with the signing of Michael Clarke,
international cricket star and captain of Cricket Australia™, to a multi-year
endorsement agreement. Clarke joins Rawlings international roster of
professional athletes who play integral roles in the development of their
on-field equipment and training products.

Rawlings expands into cricket with Michael Clarke endorsement deal; Cricket
Australia's captain to headline Rawlings new cricket fielders' gloves series.
Clarke will join Rawlings at the Australian Women's National Baseball Team
Mini-camp presented by Fielders Choice and Rawlings on Saturday, March 22,
2014 from 10-11am at Blacktown International Sportspark's Baseball Centre in
west Sydney.

Clarke will travel to the United States this April to collaborate with
Rawlings product management team on the development of his signature fielders'
glove line, set to debut worldwide later this year.

"Cricket and baseball share many game-related characteristics, with fielding
as a primary pillar in both sports," said Kurt Hunzeker, senior director of
brand marketing for St. Louis-based Rawlings. "With that in mind, Rawlings
expansion into cricket is a logical next step, and Michael is the perfect
ambassador for Rawlings. His innovative leadership, aggressive style and
unparalleled passion align perfectly with the Rawlings brand, and we look
forward to a long-lasting partnership with one of the best athletes in the

While this marks the first-ever endorsement deal for Rawlings in the sport of
cricket, the brand has enjoyed significant sales increases in the past three
years of its iconic fielders' gloves, the same gloves used by baseball players
throughout the world, in cricket-centric markets such as India and South
Africa, in addition to Clarke's native Australia.

Clarke began using Rawlings fielders' gloves 12 years ago at the suggestion of
Mike Young, Cricket Australia's current fielding coach and former manager of
Australia's national baseball team. Hunzeker saw firsthand cricketers'
integration of baseball fielding gloves during a visit to Australia this
January, as players participating in the KFC T20 Big Bash League used their
Rawlings fielders' gloves during training. Young introduced the two shortly
after Clarke's Australia whitewashed England 5-0 in the Ashes.

"I'm honored to be able to partner with such an iconic American brand," Clarke
said. "I'm excited about this partnership with Rawlings, my visit to the
United States next month, and developing the Michael Clarke line of Rawlings
fielders' gloves."

Clarke's endorsement agreement continues Rawlings' aggressive push in the
global sporting goods marketplace. In January, Rawlings signed new 3-year
pacts with the Australian Baseball League™ and Baseball Australia™,
establishing Rawlings as the Official Baseball, Batting Helmet and Catchers'
Gear Provider for both organizations. Last month, Rawlings announced its new
partnership with the Chinese Baseball Association, establishing Rawlings as
the Official Apparel and Equipment Sponsor for the national governing body.

About Rawlings
Rawlings Sporting Goods Company, Inc. is an innovative manufacturer and
marketer of sporting goods worldwide. Founded in 1887, Rawlings is an
authentic global sports brand, trusted by generations of athletes of all skill
levels. Rawlings' unparalleled quality and expert craftsmanship are the
fundamental reasons why more professional athletes, national governing bodies
and sports leagues choose Rawlings. Rawlings is the Official Ball Supplier
and Batting Helmet of Major League Baseball®, the official baseball of Minor
League Baseball™ and the NCAA®, and the approved baseball, basketball,
football and softball of the National High School Federation®. For more
information, please visit Rawlings.com or by phone at (314) 819-2800.

Photo - http://photos.prnewswire.com/prnh/20140320/CG87189

SOURCE Rawlings

Website: http://www.rawlings.com
Contact: Kurt Hunzeker, +1-314-819-5348, khunzeker@rawlings.com
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