KongZhong Announces Guild Wars 2 China CD-Key Price of RMB 88 per unit, Large Scale Beta Weekend Event and Pre-orders starting

KongZhong Announces Guild Wars 2 China CD-Key Price of RMB 88 per unit, Large
      Scale Beta Weekend Event and Pre-orders starting on April 2nd 2014

PR Newswire

BEIJING, March 20, 2014

BEIJING, March 20, 2014 /PRNewswire/ -- KongZhong Corporation (KONG), a
leading provider of digital entertainment services for consumers in the PRC,
today has officially announced the CD-Key price of Guild Wars 2, the
groundbreaking fantasy MMO developed by ArenaNet, for the China market. From
April 2^nd 2014, KongZhong will officially start pre-order sales of Guild Wars
2 in China at the price of 88.00 RMB. Details for the Open Beta launch for
Guild Wars 2 will be announced shortly.

Moreover, in a sign of confidence and evidence of Guild Wars 2 break from
traditional online games in China, KongZhong and ArenaNet have decided to hold
a large scale beta test event from 9:00 am on Mar 21^st 2014 to 5:00 pm Mar
24^th 2014, to allow let more players experience the game and the uniquely
designed Royal Title system, a loyalty system designed to provide a reusable
package of convenience items, plus gifts, plus discounts on everything else in
the gem store. The large scale test is to allow Chinese players to experience
this system first hand and the game as a whole prior the pre-sale start on
April 2^nd 2014 with the test expected to support up to 150,000 peak
concurrent users.

88 RMB for GW2 China CD-Key

It was recently announced that game features and content of Guild Wars 2 China
will be synchronized with the global game and that Guild Wars 2 China would
use the same CD-Key business model as the Western version. And today,
KongZhong has announced that the price for the Guild Wars 2 China CD-Key will
be an accessible 88 RMB for Chinese players.

Based on in-depth market research and player surveys, KongZhong and ArenaNet
believe the RMB 88 CD-Key price for Guild Wars 2 China, given the game's high
quality and beautiful design, compared with free-to-play and time-based
pay-to-play games, this price, where players purchase the game once and then
play it for as long as they wish with no subscription fee, has the highest
chance to appeal to the broadest base of players in China.

Pre-order Starts from Apr-2 with Mysterious Surprise Gift

From Apr 2^nd to Apr 30^th, the official website of Guild Wars 2 will
officially begin taking pre-order sales for the game with details of the open
beta launch to come shortly. Any player purchasing the game during this period
will also receive a mysterious and special Guild Wars 2 related gift. Also,
pre-sale order players can then directly update their beta test game client
leading up to the Open Beta as to avoid the download process again.

Guild Wars 2 China is Coming Soon!

It's been a long, but worthwhile journey, which is now moving into a new and
even more exciting phase for Guild Wars 2. Since release in the West on Aug
28, 2012, Guild Wars 2 has become the fastest-selling Western MMO of all time
based on the first nine months of availability with over 3.0 mn units sold and
winning Time Magazine's 2012 Video Game of the Year award. With over 18
months of development of Guild Wars 2 for the China market and millions of
Chinese players eager to access the game in their home territory, the official
launch of Guild Wars 2 in China will be arriving shortly.

About Guild Wars 2

Guild Wars® 2 is a visually stunning MMO that offers players the epic grandeur
of a massive role playing environment combined with innovative combat
mechanics, dynamic events, and customized personal storytelling. Building on
the success of Guild Wars, NCSOFT and game developer ArenaNet™ have created an
MMO that lets gamers play the way they want, while at the same time retaining
the no-subscription-fee business model that made the original Guild Wars so
popular. For more information about Guild Wars 2, visit www.guildwars2.com.

About KongZhong

KongZhong (KONG), listed in Nasdaq in 2004, is one of the leading providers of
digital entertainment services for consumers in the PRC. We operate three main
business units, namely WVAS, mobile games and Internet games. Within Internet
games, KONG has the exclusive publishing rights for World of Tanks, World of
Warplanes, World of Warships, Guild Wars 2 and other titles in mainland China.
Since the acquisition of our proprietary smartphone game engine platform in
2011, KONG has expanded our smartphone game development team across 4 cities
in China currently developing over 10 smartphone games across various genres,
including MMORPG, RTS, military, and fantasy.

SOURCE KongZhong Corporation

Website: http://www.kongzhong.com
Website: http://www.guildwars2.com
Contact: Jay Chang, KongZhong Corporation, (Tel.) +86-10-8857-6000, (Fax)
+86-10-8857-5891, ir@kongzhong.com
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