EXPRESS and Robin Thicke open the retailer's largest store in the chain in
Times Square, NY - Customers invited to celebrate grand opening
NEW YORK, March 20, 2014
NEW YORK, March 20, 2014 /PRNewswire/ --EXPRESS, Inc. (NYSE: EXPR), the U.S.
specialty retail apparel chain offering dual-gender fashion for going-out,
casual and work, announces the opening of its largest location in Times
Square. The globally expanding retailer, known for its modern, sexy style,
will celebrate the store's grand opening on Tuesday, March 25 at 7:00 p.m.
with a live performance by Robin Thicke.
Robin Thicke to Perform at EXPRESS Times Square Grand Opening Event
"It's EXPRESS on steroids," said Michael Weiss, the chairman and chief
executive officer of EXPRESS. "This is an elevated presentation where the
homes for each category are much more defined. Our billboard, with 9,000
square feet of LED, is the biggest and highest-definition billboard in the
whole of Times Square. You know nobody whispers in Times Square; they shout.
And if you're going to shout, you'd better be the loudest."
The Times Square store is located in the landmark I. Miller building
distinguished by its marbled frame and statues of iconic actresses including
Marilyn Miller and Mary Pickford. With over 28,000 square feet, the impressive
location embraces the fast-paced and tech-savvy mindset of New York City with
imagery boxes, LED walls and screens, interactive iPads, mobile points of
sale, and on-site charging stations to enhance the shopping experience.
Divided into three levels of women's and men's collections, the store marks
the brand's grandest location to-date with a design concept that elevates the
brand's current high-fashion runway layout. Design elements include French
limestone floors, white brick walls, Carrera marble fixtures, crystal
chandeliers, glass vitrines housing noteworthy trends and two expansive
escalators to transport visitors among the three floors.
To complement the bright lights of Broadway, the high-profile store boasts
three larger-than-life imagery light boxes, providing a visually fashion
forward backdrop as visitors ride the escalator to the second floor.
Robin Thicke will kick-off the retailer's grand opening event with a live
performance on Tuesday, March 25 at 7:00 p.m. which will live stream on the
EXPRESS billboards outside the store. The four hour event will then feature a
mobile-based "scratch and win" sweepstakes in which all event attendees are
awarded a prize, ranging from Express GiftCards and merchandise, to packages
from event partners Wine Awesomeness, Uber, Night Hotel and Pippin. Select
EXPRESS NEXT loyalty members will receive a golden ticket granting them a meet
and greet with Robin Thicke and early access into the store to shop. Follow
the official event hash tag #EXPNYC for updates, and connect with Express on
Twitter (@ExpressLife) or Instagram (@ExpressRunway).
EXPRESS TIMES SQUARE STORE
1552 & 1560 Broadway (Corner of Broadway & 46th Street)
New York, NY 10036
Store Hours: 9:00 a.m. – 2:00 a.m. EST
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the fashion-forward 20 to 30 year old customer. For
over 30 years, the company has offered a distinct combination of fashion and
quality at an attractive value for multiple lifestyle occasions: casual,
jeans, work, and going out. EXPRESS currently operates more than 600 retail
stores, located primarily in high-traffic shopping malls, lifestyle centers
and street locations in the United States, Canada, Latin America, and the
Middle East. Merchandise is also available on the company e-commerce website,
Photo - http://photos.prnewswire.com/prnh/20140320/NY87009
Logo - http://photos.prnewswire.com/prnh/20130910/NY76292LOGO
SOURCE EXPRESS, Inc.
Contact: Niki Evans, firstname.lastname@example.org, 646-502-4812
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