NTT DOCOMO Selects Teradata Platform for Supporting Credit Services Business

 NTT DOCOMO Selects Teradata Platform for Supporting Credit Services Business

Japan's largest mobile phone operator trusts Teradata innovation for improving
marketing ROI and system security

PR Newswire

TOKYO, March 20, 2014

TOKYO, March 20, 2014 /PRNewswire/ -- Teradata (NYSE:TDC), the leading
analytic data platforms, applications and services company, with Teradata
Japan, Ltd. (Headquarters: Minato-ku, Tokyo; Yukihiko Yoshikawa, President),
announced today that Japan's largest mobile phone operator, NTT DOCOMO, INC.
(Headquarters: Chiyoda-ku, Tokyo; Kaoru Kato, President & CEO) selected
Teradata for a new marketing operations platform in its growing consumer
credit services business. The Teradata system will be deployed at end of
March, 2014.

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NTT DOCOMO started its credit service program using "Osaifu-Keitai," literally
meaning "Wallet Mobile" in 2005 and their unique DCMX™ consumer credit
services, NTT DOCOMO's brand and platform for mobile credit cards, and both
have grown rapidly to 15 million members today. As its community of users
increases, NTT DOCOMO is committed to improving the quality of its marketing
operations. As its clients multiplied and data volume surged, NTT DOCOMO
marketers faced challenges: they could not quickly access data required for
their marketing activities from the existing system without support from the
IT team-- and they were held up by as much a week waiting for data transfers
from the IT team. Second, marketers experienced complications interpreting
and applying complex data from IT, so they have been delayed in adequately and
promptly leveraging data in their marketing activities.

NTT DOCOMO selected the Teradata Integrated Data Warehouse Appliance with the
latest release of the Teradata Database. With the new system in production
soon, the marketers themselves will be empowered to access and utilize the
data from its marketing management application -- which will be running on the
Teradata appliance. By eliminating the need to wait for IT data extraction,
the Teradata environment will enable agile marketing operations with
incredibly fast, parallel-processing scalability to process massive volumes of
data. Marketers can expect to serve and interact with customers with near-real
time speed and relevance.

Additionally, NTT DOCOMO will realize economic and network safety benefits:
because of the uncomplicated, hands-off solution from Teradata, NTT Docomo
will reduce system operational costs and time while also improving their
security functions and requirements.

Teradata was selected by NTT DOCOMO for its highly experienced consulting and
best practices in data warehousing across the financial and credit card
industry in Japan- as well as Teradata expertise in data security functions.
This industry expertise is helping this large mobile operator to meet their
requirements for audit-level security.

"We are proud to play a role in the evolution of NTT DOCOMO's credit card
business marketing operations, providing quick visibility into data for more
insight and value opportunities across conversation points," said Scott
Sobers, Director, Communications Industry Marketing & Strategy. "Looking
ahead, our approach is to help our telecommunications customers evolve beyond
traditional analytics to the power of next-generation capabilities. Teradata
is actively advising and guiding telecommunications customers forward with the
innovation to deliver new products and services, and offer cutting-edge
customer services."

All fifteen of the top telecommunications companies across the world trust
Teradata for the most advanced data warehousing and analytics platforms and
consulting expertise.

Relevant News Links

  oTeradata Communications Service Provider – webpage
  oToday's Challenges for Communications Service Providers – Teradata podcast
  oTeradata Unified Data Architecture - Give any user any analytic on any
    data, anytime
  oTeradata Aster Discovery Platform – for multiple analytics on ALL OF YOUR
  oTeradata Establishes Trust in Big Data Technology – Analyst report
  oListening to 100M Customers with Unified Data Architecture – Verizon case

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing
applications, and consulting services, helps organizations become more
competitive by increasing the value of their data and customer
relationships.Visit for details.

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SOURCE Teradata

Contact: MEDIA CONTACT, JAPAN: Tomoko Kakino, Teradata Japan, +81 3 6759 6387,; U.S. MEDIA CONTACT: Mike O'Sullivan, Teradata
U.S., 937-242-4786,
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