Cabela’s® Announces Plans for Noblesville, Ind., Store

  Cabela’s® Announces Plans for Noblesville, Ind., Store

               80,000-square-foot location to open in fall 2015

Business Wire

SIDNEY, Neb. -- March 20, 2014

Cabela’s Incorporated (NYSE:CAB), the World’ Foremost Outfitter® of hunting,
fishing and outdoor gear, announced today plans to bring the unique Cabela’s
retail experience to customers in Noblesville, Ind., serving the greater
Indianapolis area.

Construction is scheduled to begin later this year and the store is expected
to open in fall 2015. The 80,000-square-foot store will be located at
Interstate 69 and Campus Parkway in the new Saxony Campus development adjacent
to Hamilton Town Center.

It will be Cabela’s second Indiana store – joining the Hammond location opened
in 2007 – and is expected to employ approximately 170 full-time and part-time

“We hope outdoorsmen and women across Indiana are as excited as we are about
this store, which will be extraordinary in every way,” said Tommy Millner,
Cabela’s Chief Executive Officer. “For years, thousands of Hoosiers have
faithfully supported Cabela’s through our catalogs, website and neighboring
retail locations. Now those loyal customers have a second Cabela’s store to
call their own.”

The store will be built in Cabela’s next-generation layout, designed to
surround customers in a complete outdoor experience. The building’s exterior
will reflect Cabela’s popular store model with log construction, stonework,
wood siding and metal roofing. A large glass storefront will allow customers
to view much of the store’s interior as they approach the building.

The interior will feature thousands of quality outdoor products, as well as
museum-quality wildlife displays, a mountain with a built-in aquarium, gun
library, bargain cave, indoor archery range and archery tech room, fudge shop
and deli.

Currently, Cabela’s operates 51 stores across North America and has announced
plans to open an additional 23 over the next two years.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions, and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening a retail store in Noblesville, Ind., and opening 23 new retail stores
over the next two years. Forward-looking statements involve risks and
uncertainties that may cause the Company's actual results, performance, or
financial condition to differ materially from the expectations of future
results, performance, or financial condition that the Company expresses or
implies in any forward-looking statements. These risks and uncertainties
include, but are not limited to: the state of the economy and the level of
discretionary consumer spending, including changes in consumer preferences,
demand for firearms and ammunition, and demographic trends; adverse changes in
the capital and credit markets or the availability of capital and credit; the
Company's ability to successfully execute its omni-channel strategy;
increasing competition in the outdoor sporting goods industry and for credit
card products and reward programs; the cost of the Company's products,
including increases in fuel prices; the availability of the Company's products
due to political or financial instability in countries where the goods the
Company sells are manufactured; supply and delivery shortages or
interruptions, and other interruptions or disruptions to the Company's
systems, processes, or controls, caused by system changes or other factors;
increased or adverse government regulations, including regulations relating to
firearms and ammunition; the Company's ability to protect its brand,
intellectual property, and reputation; the Company’s ability to prevent
cybersecurity breaches and mitigate cybersecurity risks; the outcome of
litigation, administrative, and/or regulatory matters (including a
Commissioner's charge the Company received from the Chair of the U. S. Equal
Employment Opportunity Commission in January 2011, audits by tax authorities,
and compliance examinations by the Federal Deposit Insurance Corporation); the
Company's ability to manage credit, liquidity, interest rate, operational,
legal, regulatory capital, and compliance risks; the Company's ability to
increase credit card receivables while managing credit quality; the Company's
ability to securitize its credit card receivables at acceptable rates or
access the deposits market at acceptable rates; the impact of legislation,
regulation, and supervisory regulatory actions in the financial services
industry, including the Dodd-Frank Wall Street Reform and Consumer Protection
Act; and other risks, relevant factors, and uncertainties identified in the
Company's filings with the SEC (including the information set forth in the
"Risk Factors" section of the Company's Form 10-K for the fiscal year ended
December 28, 2013), which filings are available at the Company's website at and the SEC's website at Given the risks and
uncertainties surrounding forward-looking statements, you should not place
undue reliance on these statements. The Company's forward-looking statements
speak only as of the date they are made. Other than as required by law, the
Company undertakes no obligation to update or revise forward-looking
statements, whether as a result of new information, future events, or


Cabela’s Incorporated
Media: Wes Remmer, 308-255-1244
Investor: Chris Gay, 308-255-2905
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