Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing
Network for the Valentine’s Day Shopping Season
NEW YORK -- March 19, 2014
Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in
its performance marketing network for the 2014 Valentine’s Day shopping
Specifically, the company reported the following results for the period of
January 24 through February 13, 2014 when consumers spent an estimated $17.3B
in the United States on Valentine’s Day gifts.
*Overall, same-store sales in the network were up 22 percent YOY.
*Advertisers representing the gift and food industries realized a 25
percent YOY increase in sales.
*Not surprising, the most popular products purchased were, in rank order:
flowers, chocolate and jewelry.
*The highest converting day for flowers was February 10 while the highest
order volume day was February 11.
*The busiest day for purchases made on personal computers was February 11
while sales on tablets and mobile phones peaked on February 12.
“Since the Valentine’s Day shopping season is relatively short and purchases
tend to fall into three main categories, this creates a heightened competition
to attract, engage and convert online shoppers,” said Jessica Joines, chief
marketing officer, Rakuten Marketing. “By working closely with our advertisers
and publishers to provide them with trending data and insight into consumer
shopping patterns, they’re able to develop strategic, winning campaigns that
result in strong growth for their business and our network.”
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation provides online retailers and other businesses
with expert online marketing services and solutions. Rakuten LinkShare’s cost
per action (CPA) affiliate network and lead generation campaigns can acquire
new customers, increase revenue and drive overall results while achieving
target return on ad spend. Rakuten LinkShare clients are Fortune 500 and other
prominent companies doing business online, including J.C. Penney,
1-800-Flowers.com, American Express, Avon Products, and The Body Shop. The
company was founded in 1996 and is headquartered in New York City, with
offices in San Francisco, Chicago, Tampa, London, Tokyo, São Paulo, and
Sydney. For more information, please visitwww.linkshare.com. Rakuten
LinkShare is part of Rakuten Marketing’s integrated marketing solutions, which
include affiliate marketing, retargeting and display, search marketing, and
product and data feeds.
Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing, logistics and professional
sports. Selected by Forbes as 7th among the World’s Most Innovative Companies
of 2012, Rakuten is expanding globally and currently has operations throughout
Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is
headquartered in Tokyo, with over 10,000 employees worldwide. For more
information, visit http://global.rakuten.com/corp/.
Krystyna Lijek, 646-943-8235
Blanc & Otus
Kathy Keating, 617-460-2702
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