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Media Advisory - Starbucks and Oprah Come Together to Create Teavana® Oprah Chai Tea

Media Advisory - Starbucks and Oprah Come Together to Create Teavana® Oprah 
Chai Tea 
Oprah Winfrey's chai tea blend will be available in participating Starbucks 
and Teavana retail stores in support of youth education 
TORONTO, March 19, 2014 /CNW/ - Howard Schultz, chairman, president and ceo of 
Starbucks (NASDAQ: SBUX), and Oprah Winfrey, global media leader and 
philanthropist, today announced a first-of-its-kind collaboration to co-create 
Teavana® Oprah Chai Tea. Beginning April 29, Starbucks will make a donation 
for each Teavana Oprah Chai product sold in Starbucks and Teavana stores in 
the U.S. and Canada to the Oprah Winfrey Leadership Academy Foundation to 
benefit educational opportunities for youth. 
Oprah Winfrey personally developed the tea with Teavana's leading teaologist 
Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of 
cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and 
rooibos, will be made available to customers in time for Mother's Day in the 
U.S. and Canada in handcrafted latte and loose-leaf tea formats. 
Tea has been a part of Starbucks heritage since 1971, when the company was 
founded as Starbucks Coffee, Tea and Spices. Tea represents a $90B global 
market and with Canadians consuming almost 9.7 billion cups of tea each year, 
the market in Canada represents more than $500-million(1). For Starbucks 
Canada, tea represents the third largest beverage category. Last year, over 1 
in every 10 beverages sold was a hot or iced tea beverage and Starbucks Chai 
Tea Latte is consistently among the top five-selling beverages across the 
country. This year, Starbucks is taking steps to integrate Teavana® teas into 
its more than 1,300 Canadian company owned and licensed stores, beginning with 
Oprah Chai Tea at the end of April. 
WEDNESDAY, MARCH 19, 2014
6:30 - 6:45 PM ET
KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B
Downlink Freq: 11955.5 (H) / FEC: 3/4 / Symbol rate: 6.1113 
THURSDAY, MARCH 20, 2014
3:00 - 3:15 AM
ET KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B
Downlink Freq: 11955.5 (H) / FEC: 3/4 /
Symbol rate: 6.1113 
1:00 -1:30 PM ET
C-BAND: GAL 19 / TRANSPONDER 07 / SLOT A
Downlink Freq. 3826.5 (V) / FEC: 3/4 /
Symbol rate: 6.1113 / Data Rate: 8.448    
For Technical Info DURING THE FEEDS ONLY, Call (212) 812-7133/7134 
FOOTAGE INCLUDES: 


        --  Footage from inside the Starbucks Annual Meeting, including
            Howard Schultz bringing Oprah Winfrey on stage, the on stage
            reveal of Teavana® Oprah Chai Tea and audience reaction and
            applause.
        --  Sound bites from Howard Schultz and Oprah Winfrey on stage
            following the announcement and reveal.
        --  Behind-the-scenes footage of Oprah Winfrey and Teavana
            teaologist, Naoko Tsunoda, creating new Teavana® Oprah Chai
            Tea.
        --  Close-up product shots of Teavana® Oprah Chai Tea.

This video is provided by Starbucks® Coffee Company.
     
    1 Euromonitor International Tea in Canada report, January 2013



SOURCE  Starbucks Coffee Canada 
Sarah Marinelli/ Edelman Toronto / 416.849.2496 /sarah.marinelli@edelman.com 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2014/19/c6081.html 
CO: Starbucks Coffee Canada
ST: Ontario
NI: FBR FOD NP VIDEO  
-0- Mar/19/2014 20:07 GMT
 
 
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