Media Advisory - Starbucks and Oprah Come Together to Create Teavana® Oprah
Oprah Winfrey's chai tea blend will be available in participating Starbucks
and Teavana retail stores in support of youth education
TORONTO, March 19, 2014 /CNW/ - Howard Schultz, chairman, president and ceo of
Starbucks (NASDAQ: SBUX), and Oprah Winfrey, global media leader and
philanthropist, today announced a first-of-its-kind collaboration to co-create
Teavana® Oprah Chai Tea. Beginning April 29, Starbucks will make a donation
for each Teavana Oprah Chai product sold in Starbucks and Teavana stores in
the U.S. and Canada to the Oprah Winfrey Leadership Academy Foundation to
benefit educational opportunities for youth.
Oprah Winfrey personally developed the tea with Teavana's leading teaologist
Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of
cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and
rooibos, will be made available to customers in time for Mother's Day in the
U.S. and Canada in handcrafted latte and loose-leaf tea formats.
Tea has been a part of Starbucks heritage since 1971, when the company was
founded as Starbucks Coffee, Tea and Spices. Tea represents a $90B global
market and with Canadians consuming almost 9.7 billion cups of tea each year,
the market in Canada represents more than $500-million(1). For Starbucks
Canada, tea represents the third largest beverage category. Last year, over 1
in every 10 beverages sold was a hot or iced tea beverage and Starbucks Chai
Tea Latte is consistently among the top five-selling beverages across the
country. This year, Starbucks is taking steps to integrate Teavana® teas into
its more than 1,300 Canadian company owned and licensed stores, beginning with
Oprah Chai Tea at the end of April.
WEDNESDAY, MARCH 19, 2014
6:30 - 6:45 PM ET
KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B
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THURSDAY, MARCH 20, 2014
3:00 - 3:15 AM
ET KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B
Downlink Freq: 11955.5 (H) / FEC: 3/4 /
Symbol rate: 6.1113
1:00 -1:30 PM ET
C-BAND: GAL 19 / TRANSPONDER 07 / SLOT A
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Symbol rate: 6.1113 / Data Rate: 8.448
For Technical Info DURING THE FEEDS ONLY, Call (212) 812-7133/7134
-- Footage from inside the Starbucks Annual Meeting, including
Howard Schultz bringing Oprah Winfrey on stage, the on stage
reveal of Teavana® Oprah Chai Tea and audience reaction and
-- Sound bites from Howard Schultz and Oprah Winfrey on stage
following the announcement and reveal.
-- Behind-the-scenes footage of Oprah Winfrey and Teavana
teaologist, Naoko Tsunoda, creating new Teavana® Oprah Chai
-- Close-up product shots of Teavana® Oprah Chai Tea.
This video is provided by Starbucks® Coffee Company.
1 Euromonitor International Tea in Canada report, January 2013
SOURCE Starbucks Coffee Canada
Sarah Marinelli/ Edelman Toronto / 416.849.2496 /firstname.lastname@example.org
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