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Media Advisory - Starbucks and Oprah Come Together to Create Teavana® Oprah Chai Tea

 Media Advisory - Starbucks and Oprah Come Together to Create Teavana® Oprah  Chai Tea  Oprah Winfrey's chai tea blend will be available in participating Starbucks  and Teavana retail stores in support of youth education  TORONTO, March 19, 2014 /CNW/ - Howard Schultz, chairman, president and ceo of  Starbucks (NASDAQ: SBUX), and Oprah Winfrey, global media leader and  philanthropist, today announced a first-of-its-kind collaboration to co-create  Teavana® Oprah Chai Tea. Beginning April 29, Starbucks will make a donation  for each Teavana Oprah Chai product sold in Starbucks and Teavana stores in  the U.S. and Canada to the Oprah Winfrey Leadership Academy Foundation to  benefit educational opportunities for youth.  Oprah Winfrey personally developed the tea with Teavana's leading teaologist  Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of  cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and  rooibos, will be made available to customers in time for Mother's Day in the  U.S. and Canada in handcrafted latte and loose-leaf tea formats.  Tea has been a part of Starbucks heritage since 1971, when the company was  founded as Starbucks Coffee, Tea and Spices. Tea represents a $90B global  market and with Canadians consuming almost 9.7 billion cups of tea each year,  the market in Canada represents more than $500-million(1). For Starbucks  Canada, tea represents the third largest beverage category. Last year, over 1  in every 10 beverages sold was a hot or iced tea beverage and Starbucks Chai  Tea Latte is consistently among the top five-selling beverages across the  country. This year, Starbucks is taking steps to integrate Teavana® teas into  its more than 1,300 Canadian company owned and licensed stores, beginning with  Oprah Chai Tea at the end of April.  WEDNESDAY, MARCH 19, 2014 6:30 - 6:45 PM ET KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B Downlink Freq: 11955.5 (H) / FEC: 3/4 / Symbol rate: 6.1113  THURSDAY, MARCH 20, 2014 3:00 - 3:15 AM ET KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B Downlink Freq: 11955.5 (H) / FEC: 3/4 / Symbol rate: 6.1113  1:00 -1:30 PM ET C-BAND: GAL 19 / TRANSPONDER 07 / SLOT A Downlink Freq. 3826.5 (V) / FEC: 3/4 / Symbol rate: 6.1113 / Data Rate: 8.448     For Technical Info DURING THE FEEDS ONLY, Call (212) 812-7133/7134  FOOTAGE INCLUDES:            --  Footage from inside the Starbucks Annual Meeting, including             Howard Schultz bringing Oprah Winfrey on stage, the on stage             reveal of Teavana® Oprah Chai Tea and audience reaction and             applause.         --  Sound bites from Howard Schultz and Oprah Winfrey on stage             following the announcement and reveal.         --  Behind-the-scenes footage of Oprah Winfrey and Teavana             teaologist, Naoko Tsunoda, creating new Teavana® Oprah Chai             Tea.         --  Close-up product shots of Teavana® Oprah Chai Tea.  This video is provided by Starbucks® Coffee Company.           1 Euromonitor International Tea in Canada report, January 2013    SOURCE  Starbucks Coffee Canada  Sarah Marinelli/ Edelman Toronto / 416.849.2496 /sarah.marinelli@edelman.com  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/March2014/19/c6081.html  CO: Starbucks Coffee Canada ST: Ontario NI: FBR FOD NP VIDEO  
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