Charmin Donates Toilet Paper to 50 Firehouses in 50 States in One-Day Donation

  Charmin Donates Toilet Paper to 50 Firehouses in 50 States in One-Day

The Charmin Relief Project Provides Year-supply of Toilet Paper to Firehouses

Business Wire

CINCINNATI -- March 19, 2014

Today Charmin is donating nearly 50,000 rolls of toilet paper to firehouses in
every state. Each firehouse will receive 960 rolls, which is a year supply of
toilet paper for 20 firefighters.

As part of the Charmin Relief Project, which provides a better bathroom
experience anytime, anywhere, Charmin asked consumers to share stories of
firehouse bathrooms with sub-par conditions or in need of relief. Since
firehouses often serve as a second home for many firefighters, Charmin wants
to bring the comforts of home to these everyday heroes.

“We heard stories of firehouses across the country that could use a little
help due to insufficient funds or other constraints,” said Scott Mautz,
Regional Brand Director. “We want to help the brave men and women who put
their behinds on the line day in and day out for others- America’s
firefighters. Charmin is committed to giving people a more enjoyable bathroom
experience – no matter where they are.”

“My firehouse is my home away from home and where my extended family lives in
good times and bad,” said Chris Smith with the North Cumberland Fire
Department in Rhode Island. “It is awesome to know that Charmin cares enough
not only to think about us, but also to try and make us more comfortable. In
really hard times, our firehouse serves to keep our tax payer family safe too,
especially when they have lost their first home. Helping us helps them when
they need it most.”

In addition to the donation, Charmin will select five firehouses across the
nation that will receive a bathroom mini-makeover to transform homely to homey
and pull in elements inspired from firefighters own homes. The Charmin Relief
Project has a rich history of helping firehouses and since 2012, has donated
more than 130,000 rolls of toilet paper including previous donations in
Moonachie, New Jersey and Detroit, Michigan. For a full list of the 50 states
receiving donations, visit

Charmin launched for consumers to “enjoy the go” by entering
a sweepstakes to win weekly and monthly prizes and a grand prize bathroom
makeover. On the site, people can see a rolling count of how many people the
Charmin Relief Project has helped, which is over 647,000 people and counting.

For more information on the Charmin Relief Project, visit us at or @Charmin.

About Charmin
Charmin has been America's most popular toilet paper for more than 25 years.
In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium
two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin
Sensitive - with gentle and soothing lotion with a touch of aloe & E; and
Charmin Freshmates - flushable moist wipes. For more information on Charmin,

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
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community includes operations in approximately 70 countries worldwide. Please
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and its brands.


Procter & Gamble
Jay Gooch, +1-513-634-5430
Barrie Rosen, +1-646-500-7795
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