ViiV Healthcare Announces Next Round of the Positive Action Southern Initiative to Support Linkages to HIV/AIDS Care and

     ViiV Healthcare Announces Next Round of the Positive Action Southern
   Initiative to Support Linkages to HIV/AIDS Care and Treatment Adherence

Commitment to Hard-Hit Southern U.S. Continues - Letters of Interest Now Open
for Organizations in Alabama, Georgia, Louisiana and Mississippi

PR Newswire


RESEARCH TRIANGLE PARK, N.C., March 19, 2014 /PRNewswire/ --ViiV Healthcare
today issued a new request for letters of interest (LOIs) for the sixth round
of its Positive Action Southern Initiative – inviting community organizations
in Alabama, Georgia, Louisiana and Mississippi to submit an LOI to support
programs focused on reducing disparities in HIV/AIDS linkages to care and
treatment among at-risk populations in their communities. Based on the
tangible results achieved through the program thus far, it has grown in the
past four years into a network of nearly 30 organizations. With today's
announcement, that number will again increase, and the Positive Action
Southern Initiative will have committed over $2.7M toward funding local
projects to improve care and services for people living with or at risk for
HIV/AIDS in this disproportionately-impacted region.

"Supporting local HIV/AIDS organizations that understand the specific issues
impacting their communities and can deliver hands-on solutions is an integral
component of achieving the goals outlined in the National HIV/AIDS Strategy,"
said Bill Collier, Head of North America, ViiV Healthcare."With round six of
the Initiative, we look forward to welcoming new organizations to the network
who can help build on successes achieved through the program and work in
collaboration with other network members to meet persistent needs in the
Southern United States."

The Positive Action Southern Initiative is a collaborative, community-focused
program that supports existing initiatives responding to the complexity of the
HIV/AIDS continuum of care – from linking people living with HIV into care, to
enhancing their treatment adherence, and delaying disease progression.
Designed to address these gaps in care and treatment, which have been
documented through the Gardner Cascade, the Positive Action Southern
Initiative reflects the White House National HIV/AIDS Strategy by directing
resources to areas and populations that have the greatest need. With
particular focus on reducing disparities among African-American and Latino
populations, the Positive Action Southern Initiative currently operates in 10
Southern states – Alabama, Florida, Georgia, Louisiana, Mississippi, North
Carolina, South Carolina, Tennessee, Texas and Virginia.

Racial and ethnic minorities have been disproportionately affected by HIV/AIDS
since the beginning of the epidemic, representing 68 percent of all new AIDS
diagnoses in 2011, with new infection rates highest among African-American
adults and adolescents. [i] These health disparities are particularly
prevalent in the Southern U.S.In Alabama, 68 percent of newly diagnosed
individuals were African-American in 2012, despite comprising 26 percent of
the population in the state.[ii] In Georgia, Louisiana and Mississippi, more
than 70 percent of all new HIV infections impacted African-Americans and young
people.[iii]^, [iv]^, [v] Through the Positive Action Southern Initiative,
selected organizations that work to tackle these disparities and their root
causes will be awarded up to $50,000 per year for a provisional commitment
over the next two years.

"Over the past four years we've seen how the Southern Initiative fosters
programs and partnerships that affect meaningful change and successfully
address gaps in the HIV/AIDS continuum of care," said Erik Valera, Program
Director, Latinos in the Deep South at the Latino Commission on AIDS. "This
program offers a unique opportunity for community-based organizations to
expand successful programs, and to collaborate and share effective strategies
for addressing unmet needs among the most at-risk and most impacted
populations in these communities."

Southern Initiative Application Process

The latest phase of the program focuses on supporting U.S. minorities, as well
as high-risk individuals in linkages to care and adherence. Priority will be
given to projects that address critical gaps in services.

The funds are intended to support existing, innovative programs with strategic
support of program enhancements, such as but not limited to:

  oPrioritizing closing HIV disparity gaps to address those most impacted by
    HIV in the community, emphasis may be placed on, but not limited to:
    racial/ethnic inequities, socio-economic status, youth and/or elderly
    status, and geographic barriers
  oAdding mental health or substance abuse counseling to an existing,
    successful program
  oImproving program capacity to provide linguistically and culturally
    appropriate resources (e.g., a Spanish-speaking staff member and
    materials) for emerging populations new to the community or program,
    emphasis may be placed on: non-English speaking populations, youth, and
    Gay/Bisexual/Same Gender loving men of color
  oTraining staff to focus on issues related to clients who have been
    incarcerated and funding an ongoing support group for the formerly
    incarcerated to address linkages to care
  oTraining staff in "motivational interviewing" to enhance skills and
    providing innovative incentives to further motivate high-risk clients to
    stay adherent

Submitting an Initial Letter of Interest
Interested parties can receive detailed information about the application
priorities, process and criteria here and can download an application form

Questions about the process should be directed to Letters of Interest must be received by
April 11, 2014, 5 p.m. ET for consideration to the full proposal phase.

All applicants invited to submit full proposals will be considered Network
Finalists. Finalists will be invited to be a part of the ViiV Healthcare
Positive Action Southern Initiative Network. Some of the Network benefits
include networking activities, an online portal and technical assistance –
including opportunities to share lessons learned with one another and with
community experts. Organizations awarded grants will be notified in September.
Programs receiving grant awards will be highlighted on the ViiV Healthcare
website and, where possible, learnings and insights gained from the projects
will be broadly shared.

About ViiV Healthcare's Positive Action Program
The Southern Initiative is part of ViiV Healthcare's broader Positive Action
program that has empowered community organizations in Africa, Europe, Latin
America and Asia over the past 22 years. As a company focused solely on
HIV/AIDS, ViiV Healthcare is committed to building on the success of the
global program with efforts to support projects in the United States that
address areas of greatest need.

When Positive Action was created in 1992 it was the first pharmaceutical
company program of its kind to support communities affected by HIV and AIDS.
The program targets its funds towards community-focused projects that reach
those most affected by HIV, particularly in marginalized or vulnerable
populations. These include youth, women and girls, sex workers, injection drug
users, MSM, the incarcerated, transgender individuals and gay men. Positive
Action works to build capacity in these communities to enable them to tackle
stigma and discrimination, to test innovations in education, care and
treatment, and to deliver greater and meaningful involvement of people living
with HIV.

For more information about Positive Action, please visit:

About ViiV Healthcare
ViiV Healthcare is a global specialist HIV company established in November
2009 by GlaxoSmithKline (LSE: GSK) and Pfizer (NYSE: PFE) dedicated to
delivering advances in treatment and care for people living with HIV. Shionogi
joined as a 10 percent shareholder in October 2012. The company's aim is to
take a deeper and broader interest in HIV/AIDS than any company has done
before and take a new approach to deliver effective and new HIV medicines, as
well as support communities affected by HIV. For more information on the
company, its management, portfolio, pipeline and commitment, please visit

U.S. Media Inquiries: Marc Meachem (919) 483-8756

[i] Centers for Disease Control and Prevention. HIV Surveillance by
Race/Ethnicity (through 2011). Accessed March 3, 2014 from
[ii] State of Alabama HIV Surveillance 2012 Annual Report. Accessed March 3,
2014 from
[iii] Georgia Department of Public Health. HIV/AIDS Surveillance Fact Sheet.
Accessed March 3, 2014 from
[iv] SHARP. Louisiana State Report: An Analysis of the Successes, Challenges,
and Opportunities for Improving Healthcare Access. 2010. Accessed March 3,
2014 from
[v] HIV Disease 2012 Fact Sheet. Mississippi State Department of Health.
Accessed March 3, 2014 from

SOURCE ViiV Healthcare
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