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Starbucks and Oprah Winfrey Come Together to Create Teavana® Oprah Chai Tea

Starbucks and Oprah Winfrey Come Together to Create Teavana® Oprah Chai Tea 
Jointly developed with Teavana's leading teaologist, Oprah Winfrey's chai tea 
blend will be available in participating Starbucks and Teavana retail stores 
in support of youth education 
TORONTO, March 19, 2014 /CNW/ - Howard Schultz, chairman, president and ceo of 
Starbucks (NASDAQ: SBUX), and Oprah Winfrey, global media leader and 
philanthropist, today announced a first-of-its-kind collaboration to co-create 
Teavana® Oprah Chai Tea. Beginning April 29, Starbucks will make a donation 
for each Teavana Oprah Chai product sold in Starbucks and Teavana stores in 
the U.S. and Canada to the Oprah Winfrey Leadership Academy Foundation to 
benefit educational opportunities for youth. 
Oprah Winfrey personally developed the tea with Teavana's leading teaologist 
Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of 
cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and 
rooibos, will be made available to customers in time for Mother's Day in the 
U.S. and Canada in handcrafted latte and loose leaf tea formats. 
"I looove tea," said Oprah Winfrey. "My daily tea ritual is a vital part of my 
morning. Savoury and spicy chai, with its deep flavour, has long been a 
favourite of mine. When Howard Schultz offered to have me come into the 
Starbucks tasting room and create my very own tea blend, I thought that 
sounded like such a unique opportunity and fun to the tenth power. To share 
one of my favourite things with the rest of the world and support youth 
education at the same time is truly the perfect blend." 
"With the introduction of Teavana Oprah Chai, we are going to elevate the tea 
experience in the same way we did for coffee," said Schultz. "Partnering with 
Oprah Winfrey in the creation of this distinctive and remarkable tea is a 
strong next step forward in accomplishing this objective, while also giving 
back in a meaningful way through the Oprah Winfrey Leadership Academy 
Foundation. I am personally humbled to work with such an inspirational leader 
and visionary who shares so many of our core values and beliefs. I truly 
believe that, together, we will set the bar for a world-class tea experience 
at Starbucks and Teavana." 
Contributions from sales of Teavana Oprah Chai products will go to the Oprah 
Winfrey Leadership Academy Foundation, which provides funding for the Oprah 
Winfrey Leadership Academy for Girls - South Africa and is dedicated to 
helping its graduates attend colleges and universities. For more information, 
please visit www.oprah.com/SteepYourSoul 
Starbucks Canada Tea Heritage and Future with Teavana 
Tea has been a part of Starbucks heritage since 1971, when the company was 
founded as Starbucks Coffee, Tea and Spices. Tea represents a $90B global 
market and with Canadians consuming almost 9.7 billion cups of tea each year, 
the market in Canada represents more than $500-million(1). For Starbucks 
Canada, tea is the third largest beverage category. Last year, more than 1 in 
every 10 beverages sold was a hot or iced tea beverage and Starbucks Chai Tea 
Latte is consistently among the top five-selling beverages across the country. 
This year, Starbucks is taking steps to integrate Teavana® teas into its more 
than 1,300 Canadian company owned and licensed stores, beginning with Teavana 
Oprah Chai at the end of April. 
"Canada is a nation with deep tea heritage, connected by traditions and 
cultures from around the world," said Richard Burjaw, vice president of 
marketing for Starbucks Canada. "We're excited to build on this heritage and 
bring new tea experiences to more Canadians with Teavana teas in our stores." 
SteepYourSoul.Com 
Also unveiled today is SteepYourSoul.com, a new online destination built 
around the concept of community featuring original videos and articles that 
inspire moments of reflection and an insider's look behind-the-scenes at how 
this partnership came together and how Oprah "steeps her soul.". In addition, 
starting this Sunday, March 23, Oprah will engage with spiritual thought 
leaders, best-selling authors and filmmakers about how they personally steep 
their soul. Interviews will feature Shirley McClain, Arianna Huffington, Gary 
Zukav, Louis Schwartzberg and Sue Monk Kidd, among many others. The site also 
features information on the new Teavana Oprah Chai and the youth education 
organizations that will be supported through this partnership. 
Availability
Pricing, availability and additional product information will announced closer 
to the launch in late April. To learn more about Teavana Oprah Chai Tea, 
please visit www.teavana.com or www.SteepYourSoul.com. 
About Starbucks Corporation 
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting the highest-quality arabica coffee. Today, with stores around the 
globe, the company is the premier roaster and retailer of specialty coffee in 
the world. Through our unwavering commitment to excellence and our guiding 
principles, we bring the unique Starbucks Experience to life for every 
customer through every cup. To share in the experience, please visit us in our 
stores or online at www.starbucks.ca. 
About Teavana 
Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs 
alike its "Heaven of Tea" retail experience where passionate and knowledgeable 
"Teaologists" engage and educate them about the ritual and enjoyment of tea. 
The company's mission is to establish Teavana as the most recognized and 
respected brand in the tea industry by expanding the culture of tea across the 
world. For more information, visit www.teavana.com. 
About Oprah Winfrey Leadership Academy Foundation
The Oprah Winfrey Leadership Academy Foundation provides funding for the Oprah 
Winfrey Leadership Academy for Girls - South Africa and is dedicated to 
helping its graduates attend colleges and universities. In December 2000, 
during a visit with Nelson Mandela, Oprah Winfrey pledged to build a school 
for girls in South Africa. In January 2007, the doors opened to the Oprah 
Winfrey Leadership Academy for Girls - South Africa. Through the Foundation, 
Oprah has contributed to the empowerment of scores of girls and their families. 
  
1 Euromonitor International Tea in Canada report, January 2013
 

SOURCE  Starbucks Coffee Canada 
Media Contact: Carly Suppa Starbucks Canada press@starbucks.com 
Image with caption: "Howard Schultz, chairman, president and ceo of Starbucks, 
announces a first-of-its-kind collaboration with Oprah Winfrey to co-create 
Teavana® Oprah Chai Tea, which will be available in Starbucks and Teavana 
stores just in time for Mother's Day. (CNW Group/Starbucks Coffee Canada)". 
Image available at:  
http://photos.newswire.ca/images/download/20140319_C6060_PHOTO_EN_38150.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2014/19/c6060.html 
CO: Starbucks Coffee Canada
ST: Ontario
NI: FBR FOD ADV  
-0- Mar/19/2014 19:31 GMT
 
 
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