MasterCard and Maple Leaf Sports & Entertainment Create Ultimate Priceless
Experiences for Sports Fans
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handle with #PricelessSurprises hashtag
TORONTO, March 19, 2014 /CNW/ - MasterCard (NYSE: MA) today announced a
first-of-its-kind installation in Canada to bring sports fandom to the next
level - both inside and outside Air Canada Centre. Building on its
long-standing exclusive partnership with the Toronto Maple Leafs, Toronto
Raptors and Toronto FC, MasterCard today launched the Priceless Toronto Zone,
an interactive digital experience at Air Canada Centre open to all sports
fans. The Zone, outfitted with two large flex screens, an eight panel video
wall and a 65" touchscreen, will be the place to catch behind the scenes
moments, priceless experiences and collect sports memorabilia - whether you're
attending a game or not.
"As sports fans, we know how exciting it is to watch your favourite team in
action and we believe enhancing that experience is what makes for a memorable
time," said Milos Vranesevic, VP & Head of Marketing, MasterCard Canada. "With
MLSE, we've launched the MasterCard Priceless Toronto Zone to give fans the
ability to interact with content and even use their mobile phone to purchase
exclusive keepsakes - we think that's a priceless score for fans."
In addition, MasterCard announced that Air Canada Centre is now enabled with
contactless Tap & Go( )technology at the Air Canada Centre's food-and-beverage
concession stands. Patrons will be able to quickly pay with the tap of their
MasterCard card to ensure they don't miss a moment of the action.
Located outside Gate 1 of Air Canada Centre, the Priceless Toronto Zone uses
MasterCard's superior payment network to introduce fans to the future of
shopping - a multi-channel experience that will allow fans to browse and
purchase from a selection of limited edition bobbleheads. Offered exclusively
to Canadian MasterCard cardholders and MasterPass account holders, the figures
will sell for $15.99. All net proceeds are being donated to the MLSE
Foundation which aims to improve the lives of youth by building facilities,
giving to sustainable programs and empowering youth through sports and
"MLSE is proud to work with a technology company like MasterCard," said Vince
Bozzo, General Manager, Air Canada Centre. "Our goal is to provide the
ultimate fan experience and by leveraging MasterCard's payment technologies
and priceless moments we can rest assured that Air Canada Centre patrons will
be able to engage in an experience like no other. "
MasterCard cardholders already have exclusive access to Toronto Maple Leafs
and Toronto Raptors tickets with Priceless Toronto, and are also eligible for
Priceless Surprises. The ongoing program launched today at the Priceless
Toronto Zone and randomly surprises MasterCard cardholders with merchandise,
tickets and once-in-a-lifetime experiences. Canadian cardholders can increase
their chances of being surprised by using their MasterCard card, engaging with
@MasterCardCA and the #PricelessSurprises hashtag on Twitter and commenting on
MasterCard Canada's Facebook page.
As part of the Priceless Surprises initiative, MasterCard surprised cardholder
Tyler Morrison at Real Sports Bar & Grill on March 8(th) with a unique and
exciting game-watching experience. Tyler, his father, and three brothers were
given the priceless opportunity to watch the thrilling, overtime win against
the Philadelphia Flyers from a private suite and best of all, alongside Leafs
legend Doug Gilmour.
"I couldn't have asked for a better surprise - especially since I shared it
with my dad and brothers. How often does Doug Gilmour invite you to watch a
game with him? I had to keep reminding myself that it was actually happening -
that I was hanging out with one of the all-time greats," said Tyler Morrison
of Mississauga, Ontario. "And all of it just because I have a MasterCard. It's
something I'll remember for the rest of my life."
About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a global
payments and technology company. It operates the world's fastest payments
processing network, connecting consumers, financial institutions, merchants,
governments and businesses in more than 210 countries and territories.
MasterCard's products and solutions make everyday commerce activities - such
as shopping, traveling, running a business and managing finances - easier,
more secure and more efficient for everyone. Follow us on Twitter
@MasterCardNews, join the discussion on the Cashless Conversations Blog and
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SOURCE MasterCard Canada
Serda Evren, VP, Communications Serda_evren@mastercard.com 416 365 6671
Image with caption: "Today MasterCard launched the Priceless Toronto Zone, an
interactive digital experience at Toronto's Air Canada Centre open to all
sports fans. The Air Canada Centre is now also enabled with contactless Tap &
Go technology in all food-and-beverage concession stands, allowing patrons to
pay with the tap of a card so they don't miss a moment of the action. (CNW
Group/MasterCard Canada)". Image available at:
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-0- Mar/19/2014 14:18 GMT
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