MasterCard and Maple Leaf Sports & Entertainment Create Ultimate Priceless Experiences for Sports Fans

 MasterCard and Maple Leaf Sports & Entertainment Create Ultimate Priceless  Experiences for Sports Fans  To tweet this news, copy and paste to your Twitter  handle with #PricelessSurprises hashtag  TORONTO, March 19, 2014 /CNW/ - MasterCard (NYSE: MA) today announced a  first-of-its-kind installation in Canada to bring sports fandom to the next  level - both inside and outside Air Canada Centre. Building on its  long-standing exclusive partnership with the Toronto Maple Leafs, Toronto  Raptors and Toronto FC, MasterCard today launched the Priceless Toronto Zone,  an interactive digital experience at Air Canada Centre open to all sports  fans. The Zone, outfitted with two large flex screens, an eight panel video  wall and a 65" touchscreen, will be the place to catch behind the scenes  moments, priceless experiences and collect sports memorabilia - whether you're  attending a game or not.  "As sports fans, we know how exciting it is to watch your favourite team in  action and we believe enhancing that experience is what makes for a memorable  time," said Milos Vranesevic, VP & Head of Marketing, MasterCard Canada. "With  MLSE, we've launched the MasterCard Priceless Toronto Zone to give fans the  ability to interact with content and even use their mobile phone to purchase  exclusive keepsakes - we think that's a priceless score for fans."  In addition, MasterCard announced that Air Canada Centre is now enabled with  contactless Tap & Go( )technology at the Air Canada Centre's food-and-beverage  concession stands. Patrons will be able to quickly pay with the tap of their  MasterCard card to ensure they don't miss a moment of the action.  Located outside Gate 1 of Air Canada Centre, the Priceless Toronto Zone uses  MasterCard's superior payment network to introduce fans to the future of  shopping - a multi-channel experience that will allow fans to browse and  purchase from a selection of limited edition bobbleheads. Offered exclusively  to Canadian MasterCard cardholders and MasterPass account holders, the figures  will sell for $15.99. All net proceeds are being donated to the MLSE  Foundation which aims to improve the lives of youth by building facilities,  giving to sustainable programs and empowering youth through sports and  recreation.  "MLSE is proud to work with a technology company like MasterCard," said Vince  Bozzo, General Manager, Air Canada Centre.  "Our goal is to provide the  ultimate fan experience and by leveraging MasterCard's payment technologies  and priceless moments we can rest assured that Air Canada Centre patrons will  be able to engage in an experience like no other. "  MasterCard cardholders already have exclusive access to Toronto Maple Leafs  and Toronto Raptors tickets with Priceless Toronto, and are also eligible for  Priceless Surprises. The ongoing program launched today at the Priceless  Toronto Zone and randomly surprises MasterCard cardholders with merchandise,  tickets and once-in-a-lifetime experiences. Canadian cardholders can increase  their chances of being surprised by using their MasterCard card, engaging with  @MasterCardCA and the #PricelessSurprises hashtag on Twitter and commenting on  MasterCard Canada's Facebook page.  As part of the Priceless Surprises initiative, MasterCard surprised cardholder  Tyler Morrison at Real Sports Bar & Grill on March 8(th) with a unique and  exciting game-watching experience.  Tyler, his father, and three brothers were  given the priceless opportunity to watch the thrilling, overtime win against  the Philadelphia Flyers from a private suite and best of all, alongside Leafs  legend Doug Gilmour.  "I couldn't have asked for a better surprise - especially since I shared it  with my dad and brothers. How often does Doug Gilmour invite you to watch a  game with him? I had to keep reminding myself that it was actually happening -  that I was hanging out with one of the all-time greats," said Tyler Morrison  of Mississauga, Ontario. "And all of it just because I have a MasterCard. It's  something I'll remember for the rest of my life."  About MasterCard MasterCard (NYSE: MA),, is a global  payments and technology company. It operates the world's fastest payments  processing network, connecting consumers, financial institutions, merchants,  governments and businesses in more than 210 countries and territories.  MasterCard's products and solutions make everyday commerce activities - such  as shopping, traveling, running a business and managing finances - easier,  more secure and more efficient for everyone. Follow us on Twitter  @MasterCardNews, join the discussion on the Cashless Conversations Blog and  subscribe for the latest news.    SOURCE  MasterCard Canada  Serda Evren, VP, Communications 416 365 6671  Image with caption: "Today MasterCard launched the Priceless Toronto Zone, an  interactive digital experience at Toronto's Air Canada Centre open to all  sports fans. The Air Canada Centre is now also enabled with contactless Tap &  Go technology in all food-and-beverage concession stands, allowing patrons to  pay with the tap of a card so they don't miss a moment of the action. (CNW  Group/MasterCard Canada)". Image available at:  To view this news release in HTML formatting, please use the following URL:  CO: MasterCard Canada ST: Ontario NI: FIN NP  
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