MasterCard and Maple Leaf Sports & Entertainment Create Ultimate Priceless Experiences for Sports Fans

MasterCard and Maple Leaf Sports & Entertainment Create Ultimate Priceless 
Experiences for Sports Fans 
To tweet this news, copy and paste to your Twitter 
handle with #PricelessSurprises hashtag 
TORONTO, March 19, 2014 /CNW/ - MasterCard (NYSE: MA) today announced a 
first-of-its-kind installation in Canada to bring sports fandom to the next 
level - both inside and outside Air Canada Centre. Building on its 
long-standing exclusive partnership with the Toronto Maple Leafs, Toronto 
Raptors and Toronto FC, MasterCard today launched the Priceless Toronto Zone, 
an interactive digital experience at Air Canada Centre open to all sports 
fans. The Zone, outfitted with two large flex screens, an eight panel video 
wall and a 65" touchscreen, will be the place to catch behind the scenes 
moments, priceless experiences and collect sports memorabilia - whether you're 
attending a game or not. 
"As sports fans, we know how exciting it is to watch your favourite team in 
action and we believe enhancing that experience is what makes for a memorable 
time," said Milos Vranesevic, VP & Head of Marketing, MasterCard Canada. "With 
MLSE, we've launched the MasterCard Priceless Toronto Zone to give fans the 
ability to interact with content and even use their mobile phone to purchase 
exclusive keepsakes - we think that's a priceless score for fans." 
In addition, MasterCard announced that Air Canada Centre is now enabled with 
contactless Tap & Go( )technology at the Air Canada Centre's food-and-beverage 
concession stands. Patrons will be able to quickly pay with the tap of their 
MasterCard card to ensure they don't miss a moment of the action. 
Located outside Gate 1 of Air Canada Centre, the Priceless Toronto Zone uses 
MasterCard's superior payment network to introduce fans to the future of 
shopping - a multi-channel experience that will allow fans to browse and 
purchase from a selection of limited edition bobbleheads. Offered exclusively 
to Canadian MasterCard cardholders and MasterPass account holders, the figures 
will sell for $15.99. All net proceeds are being donated to the MLSE 
Foundation which aims to improve the lives of youth by building facilities, 
giving to sustainable programs and empowering youth through sports and 
"MLSE is proud to work with a technology company like MasterCard," said Vince 
Bozzo, General Manager, Air Canada Centre.  "Our goal is to provide the 
ultimate fan experience and by leveraging MasterCard's payment technologies 
and priceless moments we can rest assured that Air Canada Centre patrons will 
be able to engage in an experience like no other. " 
MasterCard cardholders already have exclusive access to Toronto Maple Leafs 
and Toronto Raptors tickets with Priceless Toronto, and are also eligible for 
Priceless Surprises. The ongoing program launched today at the Priceless 
Toronto Zone and randomly surprises MasterCard cardholders with merchandise, 
tickets and once-in-a-lifetime experiences. Canadian cardholders can increase 
their chances of being surprised by using their MasterCard card, engaging with 
@MasterCardCA and the #PricelessSurprises hashtag on Twitter and commenting on 
MasterCard Canada's Facebook page. 
As part of the Priceless Surprises initiative, MasterCard surprised cardholder 
Tyler Morrison at Real Sports Bar & Grill on March 8(th) with a unique and 
exciting game-watching experience.  Tyler, his father, and three brothers were 
given the priceless opportunity to watch the thrilling, overtime win against 
the Philadelphia Flyers from a private suite and best of all, alongside Leafs 
legend Doug Gilmour. 
"I couldn't have asked for a better surprise - especially since I shared it 
with my dad and brothers. How often does Doug Gilmour invite you to watch a 
game with him? I had to keep reminding myself that it was actually happening - 
that I was hanging out with one of the all-time greats," said Tyler Morrison 
of Mississauga, Ontario. "And all of it just because I have a MasterCard. It's 
something I'll remember for the rest of my life." 
About MasterCard MasterCard (NYSE: MA),, is a global 
payments and technology company. It operates the world's fastest payments 
processing network, connecting consumers, financial institutions, merchants, 
governments and businesses in more than 210 countries and territories. 
MasterCard's products and solutions make everyday commerce activities - such 
as shopping, traveling, running a business and managing finances - easier, 
more secure and more efficient for everyone. Follow us on Twitter 
@MasterCardNews, join the discussion on the Cashless Conversations Blog and 
subscribe for the latest news.

SOURCE  MasterCard Canada 
Serda Evren, VP, Communications 416 365 6671 
Image with caption: "Today MasterCard launched the Priceless Toronto Zone, an 
interactive digital experience at Toronto's Air Canada Centre open to all 
sports fans. The Air Canada Centre is now also enabled with contactless Tap & 
Go technology in all food-and-beverage concession stands, allowing patrons to 
pay with the tap of a card so they don't miss a moment of the action. (CNW 
Group/MasterCard Canada)". Image available at: 
To view this news release in HTML formatting, please use the following URL: 
CO: MasterCard Canada
ST: Ontario
-0- Mar/19/2014 14:18 GMT
Press spacebar to pause and continue. Press esc to stop.