Starbucks and Oprah Winfrey Come Together to Create Teavana® Oprah Chai Tea

  Starbucks and Oprah Winfrey Come Together to Create Teavana® Oprah Chai Tea

Jointly developed with Teavana’s leading teaologist, Oprah Winfrey’s chai tea
 blend will be available in participating Starbucks and Teavana retail stores
                        in support of youth education

Business Wire

SEATTLE -- March 19, 2014

Howard Schultz, chairman, president and ceo of Starbucks (NASDAQ: SBUX), and
Oprah Winfrey, global media leader and philanthropist, today announced a
first-of-its-kind collaboration to co-create Teavana® Oprah Chai Tea.
Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana
stores across the U.S. and Canada, with Starbucks making a donation for each
product sold to the Oprah Winfrey Leadership Academy Foundation to benefit
educational opportunities for youth.

Howard Schultz, chairman, president and ceo of Starbucks, announces a
first-of-its-kind collaboratio ...

Howard Schultz, chairman, president and ceo of Starbucks, announces a
first-of-its-kind collaboration with Oprah Winfrey to co-create Teavana Oprah
Chai Tea, which will be available in Starbucks and Teavana stores just in time
for Mother's Day. (Photo: Business Wire)

Oprah Winfrey personally developed the tea with Teavana’s leading teaologist
Naoko Tsunoda. The distinctive blend of tea, which features a bold infusion of
cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and
rooibos, will be made available to customers in time for Mother’s Day in the
U.S. and Canada in handcrafted latte and loose-leaf tea formats.

“I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part of my
morning. Savory and spicy chai, with its deep flavor, has long been a favorite
of mine. When Howard Schultz offered to have me come into the Starbucks
tasting room and create my very own tea blend, I thought that sounded like
such a unique opportunity and fun to the tenth power. To share one of my
favorite things with the rest of the world and support youth education at the
same time is truly the perfect blend."

“With the introduction of Teavana Oprah Chai, we are going to elevate the tea
experience in the same way we did for coffee," said Schultz. "Partnering with
Oprah Winfrey in the creation of this distinctive and remarkable tea is a
strong next step forward in accomplishing this objective, while also giving
back in a meaningful way through the Oprah Winfrey Leadership Academy
Foundation. I am personally humbled to work with such an inspirational leader
and visionary who shares so many of our core values and beliefs. I truly
believe that, together, we will set the bar for a world-class tea experience
at Starbucks and Teavana.”

Contributions from sales of Teavana Oprah Chai products will go to the Oprah
Winfrey Leadership Academy Foundation, which provides funding for the Oprah
Winfrey Leadership Academy for Girls – South Africa and is dedicated to
helping its graduates attend colleges and universities. The foundation will
support additional youth education through Girls Inc., National CARES
Mentoring Movement, Pathways to College and the U.S. Dream Academy. For more
information on these organizations, please visit

Starbucks Tea Heritage and Future with Teavana

Tea has been a part of Starbucks heritage since 1971, when the company was
founded as Starbucks Coffee, Tea and Spices. In 2012, Starbucks acquired
Teavana and has taken steps to integrate Teavana® teas into its Starbucks
stores. Customers will soon experience a variety of Teavana products at
Starbucks, including handcrafted drinks, loose-leaf teas and tea merchandise.
In addition, the company recently launched a new store concept called Teavana
Fine Tea + Tea Bars in Seattle and New York. The new tea bars feature a
carefully curated assortment of handcrafted tea beverages, premium loose-leaf
teas, tea-inspired food offerings and beautifully made tea merchandise, making
the ritual of tea more elevated and accessible for customers. Starbucks today
announced plans to open additional Teavana Fine Tea + Tea Bars in Chicago, Los
Angeles and additional stores in New York City later this year. The Tea Bars
will also feature Teavana Oprah Chai.


Also unveiled today is, a new online destination built
around the concept of community featuring original videos and articles that
inspire moments of reflection and an insider's lookbehind-the-scenes at how
this partnership came together and how Oprah "steeps her soul." In
addition,starting this Sunday, March 23, as an extension of OWN: Oprah
Winfrey Network’s Emmy award-winningseries “Super SoulSunday,” Oprah will
engage with spiritual thought leaders, best-selling authors and filmmakers
about how they personally steep their soul. Interviews will feature Shirley
MacLaine, Arianna Huffington, Gary Zukav, Louie Schwartzberg and Sue Monk
Kidd, among many others. The site alsofeatures information on the new Teavana
Oprah Chai and the youth education organizations that will be supported
through this partnership.


Pricing and additional product information will be announced in the coming
weeks. To learn more about Teavana Oprah Chai, please visit or

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty coffee in
the world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at

About Teavana

Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs
alike its "Heaven of Tea" retail experience where passionate and knowledgeable
"Teaologists" engage and educate them about the ritual and enjoyment of tea.
The company's mission is to establish Teavana as the most recognized and
respected brand in the tea industry by expanding the culture of tea across the
world. For more information, visit

About Oprah Winfrey Leadership Academy Foundation

The Oprah Winfrey Leadership Academy Foundation provides funding for the Oprah
Winfrey Leadership Academy for Girls – South Africa and is dedicated to
helping its graduates attend colleges and universities. In December 2000,
during a visit with Nelson Mandela, Oprah Winfrey pledged to build a school
for girls in South Africa. In January 2007, the doors opened to the Oprah
Winfrey Leadership Academy for Girls – South Africa. Through the Foundation,
Oprah has contributed to the empowerment of scores of girls and their

About Girls Inc.

Girls Inc. inspires all girls to be strong, smart, and bold through
life-changing programs and experiencesthathelp girls navigate gender,
economic, and social barriers.Research-based curricula, delivered by trained,
mentoring professionals in a positive all-girl environment equip girls to
achieve academically; lead healthy and physically active lives; manage money;
navigate media messages; and discover an interest in science, technology,
engineering, and math.The network of local Girls Inc. nonprofit organizations
serves 136,000 girls ages 6 - 18 annually across the United States and Canada.

About National CARES Mentoring Movement

The National CARES Mentoring Movement, a community-engagement movement, was
created in 2005 in the wake of Hurricane Katrina with the goal of ensuring
that our nation’s impoverished children are encircled by caring adults and
offered a sure pathway out of poverty. Willing and present to help bring
struggling children to promise is a growing army of CARES mentors, recruited,
trained and deployed to schools and youth-serving organizations in desperate
need of tutors, role models and inspiration. Research shows that mentoring is
a low-cost, high-results solution to a deepening crisis, and when done well
can redirect even the most challenged youngsters’ lives. Working through 58
local CARES Mentor-Recruitment Affiliates across the nation, National CARES,
has recruited more than 125,000 mentors. Presently, three million children are
receiving mentoring services in the United States, and there are 15 million
children in critical need of greater adult guidance and love. Deepening its
commitment to secure and advance vulnerable youngsters, National CARES is
building group-mentoring, consciousness-changing, replicable programs designed
to override the crises that children in unstable communities face each day and
that are derailing their lives. The National CARES Mentoring Movement’s
innovative Rising Initiatives focus on the social, emotional and academic
development of children and the wellness of the adults who mentor, parent and
guide them. Linking arms and aims with committed partners, and employing
evidence-based programs and strategies, National CARES assures that all of our
nation’s children will soar and realize the full measure of their promise and

About Pathways to College

Pathways to College provides motivated teens with the information, guidance
and support they need to become the best high school students, college
applicants, and college graduates they can be.Pathways has developed a
successful strategy that links college access with school improvement. At each
participating high school, up to 100 high-potential students with a broad
range of academic accomplishments are identified and paired with committed
teachers who work with students after school hours as a structured
teaching/learning team. Pathways students are also coached to be intentional,
productive school leaders who model success for their peers and demonstrate
that a college degree is an achievable goal, thereby positively and
demonstrably impacting their school’s climate. Since establishment as an
independent non-profit in 2003, nearly 2,500 students have been enrolled and
100% of graduates have been accepted by at least one college.

About U.S. Dream Academy

Established in 1998, U.S. Dream Academy is a national afterschool and
mentoring program that helps our nation's children reach for their dreams. We
empower those children most at risk of incarceration to maximize their
potential by providing them with academic, social and values enrichment
through supportive mentoring and the use of technology. The vision is to
create an army of young men and women with positive dreams for their lives,
equipped with the tools to make those dreams a reality. U.S. Dream Academy’s
newest initiative is focused on accelerating the reading levels of 3rd grade
students using innovative and research based reading strategies combined with
positive youth development principles. We seek to increase the protective
factors and academic performance of our students to ensure successful
graduation from high school. Academic achievement decreases the risk of future
incarceration significantly.

Photos/Multimedia Gallery Available:



Linda Mills, 206-318-7100
OWN: Oprah Winfrey Network
Nicole Nichols, 323-602-5511
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