Siemens Spreads Message of Hope, Highlights the Promise of Research Through “The Baton Pass” Campaign Benefiting “Stand Up

  Siemens Spreads Message of Hope, Highlights the Promise of Research Through
  “The Baton Pass” Campaign Benefiting “Stand Up To Cancer”

    Siemens will donate up to $1 million to Stand Up To Cancer to support
                         accelerated cancer research

                Join the Campaign at Facebook.Com/TheBatonPass

Business Wire

WASHINGTON -- March 19, 2014

Siemens, one of the world’s leading engineers of medical imaging, laboratory
diagnostics and healthcare IT solutions, is leading a campaign called “The
Baton Pass™” that will raise funds for Stand Up To Cancer® (SU2C), a program
of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable
organization, to support its innovative cancer research, designed to get new
therapies to patients quickly.

“The Baton Pass” links the strong hope for survivorship for everyone facing a
cancer diagnosis with the critical need to invest in research. The Baton will
be passed at events across the country, touching the hands of patients,
survivors, doctors, scientists, health care workers, families and anyone who
has been affected by cancer, signifying how we are all united in the fight
against this disease. The Baton includes a GPS tracking system that allows
users of the Facebook app to follow the Baton’s journey during the course of
the campaign. Everyone can participate in the campaign by visiting
Facebook.Com/TheBatonPass, which hosts an app where users can virtually “pass”
the baton in dedication of loved ones contending with cancer or whose lives
were taken by it. The app also provides a simple way for individuals to make
donations to Stand Up To Cancer.

Siemens is jump-starting the fundraising effort by donating one dollar to SU2C
for every pass of the Baton -- physically and online -- up to $1 million, from
March 19 through September 5, 2014.

“Siemens shares Stand Up To Cancer’s core belief that accelerating the pace at
which scientific discoveries are translated to clinical settings is a vital
component of the effort to save more lives from cancer,” said Gregory
Sorensen, MD, CEO, Siemens Healthcare North America. “Medical imaging and
laboratory diagnostic technologies help make these scientific discoveries
possible and enable doctors to save lives every day. Siemens Healthcare is
proud to engage the public in supporting the SU2C Dream Team researchers
through this grassroots campaign.”

“Every hour, nearly 200 Americans are told they have cancer,” said Lisa
Paulsen, SU2C co-founder and president & CEO of the Entertainment Industry
Foundation (EIF). “The next thing they hope to hear is ‘you will survive.’ We
are so thankful to Siemens for supporting SU2C’s goal of making everyone
diagnosed with cancer a survivor. Monies raised through “The Baton Pass” will
fund SU2C’s fight against this terrible disease.”

New York played host to the launch of the campaign with three events across
the City all representing important aspects of the cancer treatment process.

First, the campaign debuted this morning on ABC’s “Good Morning America,” to
be followed by an event in Times Square, touching the hands of cancer
survivors and those impacted by it, alongside New Yorkers from every walk of
life. Multiple digital signs in Times Square will announce the launch and
6,000 NYC taxi cabs will bring the message to NYC commuters and visitors.

Second, following the passing in Times Square, the Baton will appear at
NewYork-Presbyterian Hospital where pediatric oncology patients will
experience a Baton passing facilitated by Spider-Man who is making a special
appearance for the children.

The Baton will end the day at the American Cancer Society’s Hope Lodge which
provides lodging and a haven for cancer patients who must travel from their
homes and their families in order to receive their cancer treatments.

In addition to NewYork-Presbyterian Hospital and the American Cancer Society’s
Hope Lodge, the baton will pass through some of the world’s most prestigious
institutions, bringing its emblematic “hope” to the doctors, nurses,
researchers, patients and families who are on the front lines of the fight to
save lives.

About Siemens

Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in
electronics and electrical engineering, operating in the industry, energy,
healthcare, and infrastructure & cities sectors. Siemens in the USA employs
approximately 60,000 people throughout all 50 states and Puerto Rico. The
Siemens Healthcare Sector is one of the world's largest suppliers to the
healthcare industry and a trendsetter in medical imaging, laboratory
diagnostics, healthcare information technology and hearing aids. Siemens has
long believed that imaging technology plays a key role in advancing cancer
research. We have seen firsthand the power of an early and accurate diagnosis.
Our diagnostic technologies have made it possible to detect cancer in some of
its earliest and most treatable stages, sometimes before a patient even
experiences symptoms.

About Stand Up To Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to
get new therapies to patients quickly and save lives now. SU2C, a program of
the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable
organization, was established in 2008 by film and media leaders who utilize
the industry’s resources to engage the public in supporting a new,
collaborative model of cancer research, and to increase awareness about
progress being made in the fight against the disease. As SU2C’s scientific
partner, the American Association for Cancer Research (AACR) and a Scientific
Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct
rigorous, competitive review processes to identify the best research proposals
to recommend for funding, oversee grants administration, and provide expert
review of research progress.

For more information on The Baton Pass, please visit
www.usa.siemens.com/baton.

Follow us on Twitter at www.twitter.com/TheBatonPass and on Facebook at
www.facebook.com/TheBatonPass.

© Marvel
Marvel Characters have been provided by the Marvel Character Appearance
Program Company (www.marvelappearance.com).

Contact:

Media:
For Siemens
Claire Hassett, 202-368-3854
claire.hassett@siemens.com
or
For Stand Up To Cancer
Jane E. Rubinstein, 646-386-7969
jrubinstein@eifoundation.org
or
For NewYork-Presbyterian Hospital
Doug Feingold, 212-305-5587
Dof9022@nyp.org
or
For Hope Lodge
Ashley Engelman, 212-492-8403
Ashley.engelman@cancer.org
 
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