MasterCard Tees Off Priceless Golf

  MasterCard Tees Off Priceless Golf

Cardholders Provided Premiere Golf Access, Experiences and Priceless Surprises
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Business Wire

PURCHASE, N.Y. -- March 19, 2014

Would you like to watch a PGA TOUR® tournament from inside the ropes, grab a
pint with your favorite golfer or play a round at a TPC® golf course? These
are the type of priceless experiences and access MasterCard is providing
cardholders with a passion for golf.

#PricelessGolf (Photo: Business Wire)

#PricelessGolf (Photo: Business Wire)

Golf experiences and surprises will be prominent at the Arnold Palmer
Invitational presented by MasterCard taking place March 20-23 at Bay Hill Club
and Lodge in Orlando, FL. MasterCard, the Official Card of the PGA TOUR and
TPC Network, is giving cardholders access to premiere golf courses across the
country, top-rated PGA TOUR events and exclusive experiences with top golf
professionals. MasterCard will also be bringing Priceless Surprises to golf,
surprising fans with golf-related items and experiences via social media, as
well as in-person at the tournament in Florida.

MasterCard is breaking new advertising creative with this campaign that
features World Golf Hall of Famer Tom Watson and PGA TOUR member Brandt
Snedeker delivering the ultimate surprise to unsuspecting golf fans. The spots
will begin airing on March 19^th.

“Whether you enjoy playing a round or watching your favorite golfers compete
through the PGA TOUR, we want to bring you closer to the game,” said Raja
Rajamannar, chief marketing officer, MasterCard. “Priceless is about enabling
unforgettable experiences and inspiring Priceless in new and unexpected ways
aligned with the things that people are passionate about.”

MasterCard cardholders attending the Arnold Palmer Invitational Presented by
MasterCard will have exclusive access to the MasterCard Club and Concierge
on-site at the event. There will also be surprises including golfer
appearances, giveaways and premiere access and viewing for cardholders.

Priceless is supported by a fully integrated marketing communications platform
that encompasses a wide-reaching media campaign across social, print, radio,
television and digital platforms. The media buy is focused on outlets that
drive engagement, action and amplification with a strong focus on social and
digital channels.

For more information cardholders can visit

About MasterCard

MasterCard (NYSE:MA),,  is a technology company in the
global payments industry. We operate the world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Pioneers Blog and subscribe for the latest news on
the Engagement Bureau.

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Sarah Ely, 914-249-6714
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