Churchill Downs Opens Nominations for the 2014 Survivors Parade Presented by Kroger and Announces Bright Pink as New Charitable

Churchill Downs Opens Nominations for the 2014 Survivors Parade Presented by 
Kroger and Announces Bright Pink as New Charitable
Partner 
Churchill Downs Donates $50,000 to Kick-Off Pink Out Fundraising
Program 
LOUSIVILLE, KY  -- (Marketwired) -- 03/19/14 --   Churchill Downs
Racetrack today announced the opening of public nominations and
voting for participants in the 2014 Survivors Parade Presented by
Kroger, and a new partnership with Bright Pink®, a national
organization that focuses on the prevention and early detection of
breast and ovarian cancer and while providing support for high-risk
individuals. 
The Survivors Parade is part of the sixth annual Pink Out festivities
held in conjunction with the 140thrunning of the Longines Kentucky
Oaks - America's premiere race for 3-year old fillies on Friday, May
2. On April 1, the 140 survivors will be invited to be the guests of
Churchill Downs for the 2014 Longines Kentucky Oaks and to
participate in the Survivors Parade before the race. In recent years,
survivors participating the in the parade have come from 27 states.
For the annual Pink Out, the historic race track will be decked out
in pink bunting and the 100,000-plus guests attending the Longines
Kentucky Oaks are asked to wear pink to show their support. 
As part of the 2014 Pink Out and Survivors Parade, Churchill Downs
Incorporated (CDI) Foundation announced a $50,000 donation to launch
a six-week fundraising program to benefit Bright Pink and its
national breast and ovarian health programs. The company will also
donate a portion of each Grey Goose Oaks Lily®sold during the Pink
Out to Horse and Hopes, a local breast cancer initiative that
benefits people working throughout Kentucky's horse industry. The
fundraising program concludes on Sunday, May 4. 
"The Pink Out has become an important tradition at Churchill Downs
over the past several years and we are pleased to be able to include
a major fundraising program that gives our company, business partners
and racetrack guests an opportunity to support Bright Pink's efforts
to overcome the two of the most deadly of women's health issues,
breast and ovarian cancer," said Ryan Jordan, general manager of
Churchill Downs Racetrack. 
Churchill Downs became actively involved in breast cancer awarene
ss
in 2009 when one of the company's long-time employees, Tricia
Amburgey, was diagnosed with stage 3 breast cancer. "Although she
eventually lost her battle with cancer this past year at the early
age of 42, the strength and courage Tricia displayed over the past
five years serves as an inspiration to all and motivates us to do
what we can to prevent others from suffering the same fate," Jordan
said. During the 2014 Survivors Parade, Churchill Downs will pay a
special tribute to Tricia Amburgey, who was a fixture at the
racetrack for more than two decades. "It is our hope that through
education, prevention and treatment we eventually no longer have a
need for a Survivors Parade," said Jordan. 
Survivors Parade Presented by Kroger Nominations and Voting 
Any breast or ovarian cancer survivor is eligible to be nominated to
participate in the 2014 Survivors Parade, and nominations can be made
by the survivor themselves, family members or friends online at
www.kentuckyderby.com/survivors. Once a nomination is published, then
friends and family are encouraged to vote for the nominee to be
selected to walk in the parade. Voting is limited to once per day.
Nominations and voting will continue through Monday, March 31 at
11:59 p.m. EDT. The 140 survivors will be announced on Tuesday, April
1 and will receive two tickets to the 140thLongines Kentucky Oaks and
will be invited to participate in the 2014 Survivors Parade on
Friday, May 2. 
Churchill Downs Partners with Bright Pink 
As part of the 2014 Pink Out activities, Churchill Downs is
partnering with Bright Pink®, the only national non-profit
organization focused on the prevention and early detection of breast
and ovarian cancer in young women. Founded in 2007, Bright Pink
empowers women to be proactive with their breast and ovarian health
to reduce the risk of developing these diseases, or to detect them at
an early non-life-threatening stages. 
"Bright Pink is so grateful to be a part of the Longines Kentucky
Oaks in 2014," said Lindsay Avner, Bright Pink Founder and CEO. " To
have the opportunity to spread our message of breast and ovarian
cancer prevention and early detection on such an international stage
is invaluable and will undoubtedly have a tremendous lifesaving
impact." 
Churchill Downs Launched Fundraising Program with $50,000 Donation 
Churchill Downs also announced the launch of a major fundraising
program to support the vital work of Bright Pink and long-time
charitable partner, Horses and Hopes, an organization dedicated to
breast cancer awareness, education, screening, and treatment among
Kentucky horse industry workers and their families. The fundraising
program has four components: 
$50,000 Donation by Churchill Downs - Churchill Downs will kick off
the Pink Out fundraising program by making a donation of $50,000 to
Bright Pink through the Churchill Downs Foundation. 
Survivors Parade Presented by Kroger Donations - As part of the
nomination and voting process for the Survivors Parade, the public is
encouraged to make a donation to support Bright Pink programs.
Donations can be made in the name of nominees at
www.kentuckyderby.com/survivors. 
Longines Kentucky Oaks Day Donation - Guests attending the Longines
Kentucky Oaks will have an opportunity to make a contribution
directly to Bright Pink as they enter the track on Friday, May 2, at
a series of donation stations manned by volunteers wearing Bright
Pink shirts. Each guest making a donation receives a pink lapel
ribbon in return for their support. 
vineyard vines 30% Donation - As the "Official Style of the Kentucky
Oaks and Derby," vineyard vines will donate thirty percent of
proceeds from the sale of four Pink Lilies printed items in its
vineyard vines for Kentucky Derby collection to Bright Pink. The Pink
Lilies pieces include a tie, bow tie, pocket square, and tote bag.
These items and your complete vineyard vines for Kentucky Derby
collection will be available for purchase starting March 23 online at
www.vinyardvines.com, vineyard vines retail stores, select retail
partners, and through the vineyard vines site at Churchill Downs. 
$1 Donation from Oaks Grey Goose Lily Sales - For the sixth year,
Churchill Downs will donate $1 from each Grey Goose Oaks Lily® sold
on Kentucky Oaks day on Friday, May 2, to Horses and Hope. 
Over the past five years, Churchill Downs has donated nearly $500,000
to breast cancer organizations as part of its annual Pink Out. 
About Churchill Downs Racetrack  
Churchill Downs, the world's most legendary racetrack, has conducted
Thoroughbred racing and presented America's greatest race, the
Kentucky Derby presented by Yum! Brands, continuously since 1875.
Located in Louisville, the flagship racetrack of Churchill Downs
Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill
Downs, which offers year-round simulcast wagering at the historic
track. Churchill Downs will conduct the 140thrunning of the Kentucky
Derby on May 3, 2012, and its Spring Meet is scheduled for April
26-June 29. The track has hosted the Breeders' Cup World
Championships a record eight times. Information about Churchill Downs
can be found on the Internet at www.churchilldowns.com. 
About the 140th Longines Kentucky Oaks  
With a $1 million g
uaranteed purse, the Longines Kentucky Oaks is the
most lucrative American horse race for 3-year-old fillies, and the
third most attended day of racing in the U.S. - only after the Derby
and Preakness. Twenty-six Oaks winners have gone on to be crowned
with an Eclipse Award as North America's champion 3-year-old filly.
The purse reflects the Oaks' status and importance as a sports and
entertainment event. The race has attracted crowds in excess of
100,000 in 13 of the last 14 years, including an unprecedented
116,046 in 2010, and set wagering records in 2013 with more than
$14.2 million bet on the race and $45.5 million bet on the entire
Oaks card. 
About Bright Pink 
Bright Pink® is the only national non-profit focused on the
prevention and early detection of breast and ovarian cancer in young
women, while providing support for high-risk individuals. It is on a
mission to reach the 52 million young women in the U.S, between the
ages of 18-45, who have never been diagnosed with breast or ovarian
cancer and encourage them to be proactive - to reduce their risk for
these diseases or detect them at an early, non-life-threatening
stage. Bright Pink seeks to educate, equip and empower women through
innovative programs and tools such as it innovative Brighten UPTM
Educational Workshops and our digital Assess Your Risk tool and to
encourage at-risk individuals to see their doctors at least once a
year. To learn more or become involved in Bright Pink go to
www.BrightPink.org.  
About Horses and Hopes 
Founded in 2008 by Kentucky First Lady Jane Beshear and the Kentucky
Cancer Program, Horses and Hope helps provide breast cancer
awareness, education and early detection and treatment referral in
Kentucky's horse racing industry. Utilizing its pink stable of
volunteers, the organization focuses on programs at Kentucky's four
thoroughbred race tracks to provide education and outreach for race
fans and track workers. This is the sixth year Churchill Downs has
donated a portion of Grey Goose Oaks Lily®sales to the charity. 
About Kroger 
Kroger, one of the world's largest retailers, employs more than
375,000 associates who serve customers in 2,640 supermarkets and
multi-department stores in 34 states under two dozen local banner
names including Kroger, City Market, Dillons, Jay C, Food 4 Less,
Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company
also operates 786 convenience stores, 320 fine jewelry stores, 1,240
supermarket fuel centers and 38 food processing plants in the U.S.
Recognized by Forbes as the most generous company in America; Kroger
supports hunger relief, breast cancer awareness, the military and
their families, and more than 30,000 schools and grassroots
organizations in the communities it serves. Kroger contributes food
and funds equal to 200 million meals a year through more than 80
Feeding America food bank partners. For more information please visit
kroger.com. Kroger's Louisville Division operates 98 stores in
Kentucky, southern Indiana and southern Illinois. 
About vineyard vines 
vineyard vines®, a company best known for its whimsical neckties and
smiling pink whale logo, was founded in 1998 on Martha's Vineyard
when brothers Shep and Ian Murray cut their ties with corporate
America to start making ties that represented the Good Life. In
addition to signature neckwear, vineyard vines offers a variety of
clothing and accessories for men, women and children. Products are
sold in over 600 specialty and department stores worldwide, through a
seasonal catalog at (800) 892-4982, online at vineyardvines.com and
at over 40 freestanding stores. 
About Longines  
Based in St. Imier in Switzerland since 1832, the watchmaker Longines
can look back on nearly 180 years of non-stop craftsmanship, as well
as a solid heritage as timekeeper for world championships in various
sports and collaborator with different international sports
federations. Known for the elegance of its timepieces, Longines is a
member of the Swatch Group Ltd, the World's leading manufacturer of
horological products. With the winged hourglass as its emblem, the
brand has outlets in over 130 countries. www.longines.com 
RELATED LINKS: 
www.kentuckyderby.com  
www.kentuckyderby.com/oaks  
www.kentuckyderby.com/oaks/traditions/survivors-parade  
www.brightpink.org/about-us 
www.horsesandhope.org  
The following files are available for download: 


 
--  2014 Survivors Parade Nominations and Voting Announcement
--  KO140 Longines Primary Date PMS WBG-500px

  
Rick Sneed
Director of Lifestyle Communications
(502) 636-4884 (office)
(502) 572-9593 (mobile)
Rick.Sneed@KyDerby.com
 
 
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