Nature's Sunshine Products Corrects Timing of Regular Quarterly Cash Dividend

Nature's Sunshine Products Corrects Timing of Regular Quarterly Cash Dividend

LEHI, Utah, March 18, 2014 (GLOBE NEWSWIRE) -- Nature's Sunshine Products,
Inc. (Nasdaq:NATR), a leading natural health and wellness company engaged in
the manufacture and direct selling of nutritional and personal care products,
today announced that the Company's regular quarterly cash dividend of $0.10
per share will be payable on April 7, 2014, to shareholders of record as of
the close of business on March 28, 2014.

The updated record and payable date corrects the previous dividend timing
provided in the Company's fourth quarter and 2013 financial results press
release issued on March 17, 2014.

About Nature's Sunshine Products

Nature's Sunshine Products (Nasdaq:NATR), a leading natural health and
wellness company, markets and distributes nutritional and personal care
products through a global direct sales force of over 330,000 active
independent Managers, Distributors and customers in more than 40 countries.
Nature's Sunshine manufactures most of its products through its own
state-of-the-art facilities to ensure its products continue to set the
standard for the highest quality, safety and efficacy on the market today. The
Company has three reportable business segments that are divided based on the
characteristics of their Distributor base, similarities in compensation plans,
as well as the internal organization of NSP's officers and their
responsibilities (NSP Americas, Asia Pacific and Europe; NSP Russia, Central
and Eastern Europe; and Synergy WorldWide). The Company also supports health
and wellness for children around the world through its partnership with the
Sunshine Heroes Foundation. Additional information about the Company can be
obtained at its website,

Cautionary Statement Regarding Forward-Looking Statements

Certain information included or incorporated herein by reference in this
release may be deemed to be "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Forward-looking
statements may include, but are not limited to, statements relating to our
objectives, plans and strategies. All statements (other than statements of
historical fact) that address activities, events or developments that we
intend, expect, project, believe or anticipate will or may occur in the future
are forward-looking statements. These statements are often characterized by
terminology such as "believe," "hope," "may," "anticipate," "should,"
"intend," "plan," "will," "expect," "estimate," "project," "positioned,"
"strategy" and similar expressions, and are based on assumptions and
assessments made by management in light of their experience and their
perception of historical trends, current conditions, expected future
developments and other factors they believe to be appropriate. Forward-looking
statements are not guarantees of future performance and are subject to risks
and uncertainties. Important factors that could cause actual results,
developments and business decisions to differ materially from forward-looking
statements are more fully described in this release, but include the

  *any negative consequences resulting from the economy, including the
    availability of liquidity to us, our customers and our suppliers or the
    willingness of our customers to purchase products;
  *our relationship with, and our ability to influence the actions of, our
  *improper action by our employees or Distributors;
  *negative publicity related to our products or direct selling organization;
  *changing consumer preferences and demands;
  *our reliance upon, or the loss or departure of any member of, our senior
    management team which could negatively impact our Distributor relations
    and operating results;
  *the competitive nature of our business;
  *regulatory matters governing our products, our direct selling program, or
    the direct selling market in which we operate;
  *legal challenges to our direct selling program;
  *risks associated with operating internationally and the effect of economic
    factors, including foreign exchange, inflation, disruptions or conflicts
    with our third party importers, pricing and currency devaluation risks,
    especially in countries such as Venezuela and Belarus;
  *uncertainties relating to the application of transfer pricing, duties,
    value-added taxes, and other tax regulations, and changes thereto;
  *our dependence on increased penetration of existing markets;
  *our reliance on our information technology infrastructure;
  *the sufficiency of trademarks and other intellectual property rights;
  *changes in tax laws, treaties or regulations, or their interpretation;
  *taxation relating to our Distributors;
  *product liability claims;
  *share price volatility related to, among other things, speculative

CONTACT: Steve Bunker
         Chief Financial Officer
         Nature's Sunshine Products, Inc.
         Lehi, Utah 84043
         (801) 341-7303

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